The annual May Five Shopping Festival is coming again!
What's there to do in Hongkou?
The reporter learned from the District Commission of Commerce that the 5th "55 Shopping Festival" and "Shanghai Summer" International Consumption Season Hongkou series of activities will be held from late April to the end of October.
During the "Five-Year Shopping Festival", Hongkou District will integrate business, tourism, culture, sports and exhibitions and other resources to actively hold the "Daily Trendy Food Festival", "Shanghai Wine Festival" and "Shanghai Tide Life Festival". Focusing on the three regional sectors of "North Bund International Consumption Cluster Business District", "Sichuan North Road Municipal Commercial Street" and "Ruihong New City District-level Business District", we will join hands with cultural tourism, sports and other departments, and cooperate with key commercial enterprises and business districts in Hongkou to launch 6 major sections and X trendy theme activities to further enhance the commercial connotation of Hongkou District and create a strong consumption atmosphere.
"1+3+X" campaign
1: The launching ceremony of Shanghai's "55 Shopping Festival" will be held on April 27 at the World Meeting Room
3: The opening ceremony of the Daily Trendy Food Festival, the opening ceremony of the Shanghai Wine Festival, and the opening ceremony of the Shanghai Tide Life Festival
X: 6 major plates and X field special activities are rolled out in the whole area of Hongkou. The six major sectors include characteristic markets, major business district activities, brand series activities, and cultural, tourism and sports activities
What are the specifics, the editor will spoil them!
01
Daily trendy food festival
Foodaily Daily Food launched a global new product launch offline experience flash mob event, bringing hundreds of trendy food debuts from hundreds of domestic and foreign brands, detonating a carnival of innovative food for consumers.
02
Shanghai Wine Festival
The Shanghai Wine Festival is a traditional program in Hongkou, and this year it will focus on special exhibitions of liquor brands and liquor-themed activities in major business districts. In Ruihong Tiandi Moon Bay, Hongkou will focus on the connotation of the Shanghai Wine Festival, focus on the emerging consumption scene of fine wine, food and Meile, interact with well-known wine merchants and wine companies, carry out wine-themed promotions close to C-end consumers, and create a wine carnival that integrates tradition and fashion, and collides classic and trendy.
03
Shanghai Tide Life Festival
Focusing on the four major themes of "International, Technology, Design, and Performing Arts", we will build themed booths and release trendy new products. Gather trendy brands and trendy products inside and outside the district, hold trendy market exhibitions, and launch the IP of the trendy life festival.
Shopping, shopping, is the highlight of the shopping festival.
Hongkou will hold a special market this year, allowing consumers to go shopping and eat and feast.
The riverside source island light gathers
From the Wusong section of North Suzhou Road to the North Sichuan Road section, an art and humanities carnival will be held around the aesthetics of life. More than 80 special booths will be set up on the site, indoor and outdoor exhibition areas such as catering, cultural and creative industries, and art will be set up, and a number of performances will be organized.
The major business districts will also be full of buffs and take off happily. Today's tide 8 lane Norway Cultural Market, Magnolia City Life Festival, Ruihong Tiandi Holiday Joy Bureau, CapitaLand Hongkou Commercial Center Spring Nothing FUN Play, North Bund Raffles City EnjoyYourGapHour, Shangbin Life Plaza Spring Garden Carnival, Bailian Quyang Shopping Center [Neighborhood] Home Drama Festival, etc., there are outdoor concerts, lawn music festivals, pet gatherings loved by young people, as well as check-in beauty exhibitions, intangible cultural heritage activities and theatrical performances suitable for all ages. There are Norwegian cultural markets full of foreign atmosphere, and there are also night market games full of local atmosphere. It can be said that all kinds of people can find their favorite activities in Hongkou's business district.
2023 Five-Year Shopping Festival
It is worth noting that this year, the cultural, commercial, tourism and sports are linked, and wonderful activities are taking turns to present a flowing gluttonous feast to the public. The North Bund Special Concert, the 2024 "Rainbow Stadium" Hongkou Super Cup Football Invitational Tournament, the Hongkou Theme Activity Season of the Shanghai International Coffee Culture Festival, the Hongkou Nightlife Festival and the Fashion Night Series Activities, the 2024 "Shanghai International Cruise Festival" Hongkou Series of Activities, and the 2024 First Shanghai International Light and Shadow Festival (Hongkou District Venue) have distinct themes, including music, football, coffee, cruises, and light shows, allowing participants to feast their eyes and enjoy their bodies and minds.
night market
Hongkou's brand enterprises will also help the 55 Shopping Festival. Suning Tesco green home appliances to promote consumption activities, Shanghai Jahwa new product release, Ruoyuchen new product launch conference has been carried out during the shopping festival, they will come up with unique product activities to give back to consumers, further stimulate consumption, so that new products, boutique convergence in Hongkou, to meet the purchase needs of the public.
Reporter: Yin Jianhua
Image: Profile picture
Source: Shanghai Hongkou