On April 25, the launching ceremony of the immersive cultural exploration program "Set Sail! Grand Canal" created by Jiangsu Satellite TV in the second quarter was held in Nanjing.
This year marks the 10th anniversary of the successful application of China's Grand Canal as a World Heritage Site, and Jiangsu Satellite TV launched the program "Set Sail! Grand Canal", which is not only to actively create a window for the display of canal culture, enhance the public's understanding of the history and value of the Grand Canal, and empower the IP of the Grand Canal to "fire" and "live" with audio-visual boutiques, but also to promote the popularity of cultural tourism in the canal and promote the cultural heritage to be more widely and deeply integrated into public life by exploring the new integration model of "radio and television + cultural tourism".
At the event site, Ge Lei, Secretary of the Party Committee, Director and Chairman of the Group of Jiangsu Radio and Television Station, and Shan Jixiang, President of the Chinese Cultural Heritage Society and Director of the Academic Committee of the Palace Museum, jointly launched "Set Sail! Grand Canal". Ren Tong, member of the Party Committee and deputy director of Jiangsu Provincial Radio and Television Station, issued a letter of appointment to Xichuan and Zhang Jin, representatives of the specially invited cultural guests of the program. At the event site, the new media of radio and television in six provinces and two cities along the Grand Canal jointly launched the "Millennium Canal, Ten Years of Transformation" media linkage news action of six provinces and two cities along the Grand Canal, so as to better tell the story of the canal and inherit the profound cultural value and spiritual connotation of the Grand Canal.
Shouldering the "Jiangsu Responsibility"
Let the millennium canal culture "flow" in public life
As the blood of China, the Millennium Canal embodies the outstanding continuity, innovation, unity, inclusiveness and peace of Chinese civilization.
Jiangsu is the origin of the growth of the Grand Canal, the only key construction area of the Grand Canal National Cultural Park, and the province with the most intensive canal heritage resources. 60% of Jiangsu's population lives along the canal, and the Grand Canal records the glory of water transportation in the millennium, and also witnesses the development and changes of Jiangsu, a large canal province. In 2020, when General Secretary Xi Jinping visited Yangzhou, Jiangsu Province, he pointed out that "for thousands of years, the canal has nourished the cities and people on both sides of the canal, and it has been a river of prosperity and happiness for the people on both sides of the canal." I hope that everyone will work together to protect the Grand Canal and make it benefit the people forever. ”
On the occasion of the 10th anniversary of the Grand Canal's inscription on the World Heritage List, Jiangsu Satellite TV launched "Set Sail! Grand Canal", which strongly demonstrated the "Jiangsu responsibility" of striving to be a demonstration and walking in the forefront of the construction of the Grand Canal Cultural Belt. Wang Xi, director of Jiangsu Satellite TV, said: "We hope to use the program "Set Sail! Grand Canal" as a communication carrier to deeply explain the practical significance of inheriting, protecting and making good use of the Grand Canal culture, and write a vivid annotation for the continuous 'canal spirit', and also represent Jiangsu Satellite TV's initiative to solve problems in making excellent 'humanistic variety show belts'." ”
Through ten themes such as "The Lifeline of National Fortune", "Caotong Kyushu", "Cradle of Industry", "Confluence of Cultural Contexts" and "Expanding Civilization", "Set Sail! Grand Canal" will focus on multiple perspectives such as history, politics, culture and economy, clearly outline the context of the Grand Canal from its origin to development, explore the spiritual value and humanistic connotation contained in this world cultural heritage, show its special status and outstanding contributions in the history and culture of the Chinese nation, and help the ancient Grand Canal glow with a new style of the times.
Enhance the "innovation level"
Open an immersive cultural experience that can be touched, visited and appreciated
How to interpret the broad and profound cultural theme of "Grand Canal" in a way that the public likes to see? In terms of production, "Set Sail! The Grand Canal" will be innovative in terms of guest selection, narrative structure, and technical application.
At the launching ceremony, Ren Tong, member of the Party Committee and deputy director of Jiangsu Provincial Radio and Television Station, issued letters of appointment to two representatives of two specially invited cultural guests, Xi Chuan, a famous poet and distinguished professor of Beijing Normal University, and Zhang Jin, an expert of the expert database of the State Administration of Cultural Heritage and the person in charge of the text of the Grand Canal's application for World Heritage Status. It is reported that "Set Sail! The Grand Canal" has specially invited a number of cultural scholars, cultural heritage protectors, history experts and architectural experts, who will interpret the Grand Canal from multiple perspectives such as history, literature, economy, society, humanities and art from their respective professional fields, so as to help the audience approach the Grand Canal in a more interesting, intimate and fast way.
The Peking duck actually "flowed" from Nanjing to Beijing through the Grand Canal? The Guazhou in Wang Anshi's "Docking the Boat in Guazhou" was originally a famous ancient ferry of the Grand Canal? The Grand Canal has "famous scenes" in the four famous novels? A unique "round-table dialogue on the canal" allowed everyone to appreciate the strong "cultural gold content" of "Set Sail! The Grand Canal" in advance. Under the chairmanship of Leng Li, secretary-general and researcher of the World Media Research Center of the Institute of Journalism and Communication of the Chinese Academy of Social Sciences, and consultant of the program "Set Sail! The Grand Canal" program was presided over by Shan Jixiang, Xi Chuan, and Zhang Jin, who shared with some fun, so that everyone could truly feel that the Grand Canal carries the long history and splendid culture of the Chinese nation, which not only promotes economic and cultural exchanges, but also The process of social and economic development has left a profound imprint, and to this day, we are still nourished and benefited by the Grand Canal, which has also undergone wonderful changes in its inheritance and development.
The video clips played on the spot immersed everyone in the "past and present life" of the Grand Canal, and also gave everyone a glimpse of the ingenious audio-visual innovation of "Set Sail! With the help of modern technologies such as AI and augmented reality, the creative team has digitally restored and presented natural scenery, historical relics, and intangible cultural heritage, making static images a living landscape that can be felt, visited, and appreciated.
Promoting "Convergence Communication"
Hand in hand with six provinces and two cities along the Grand Canal to polish the "golden business card" of the Grand Canal
In recent years, radio and television programs with the theme of "radio and television + cultural tourism" have become a living carrier for promoting traditional culture and promoting cultural exchanges. As a new force of innovation, Jiangsu Satellite TV has actively cultivated the cultural tourism track, and has successively launched a number of cultural and tourism variety shows such as "Wild and Interesting", "Must Come and Come", "What You Don't Know About Water Rhyme Jiangsu", effectively empowering cultural tourism brand promotion and cultural tourism industry development.
The Grand Canal spans six provinces and two cities, and it is the common responsibility of the whole society to make it better flow into the future. In order to lead the construction of the Grand Canal Cultural Belt with systematic thinking, Jiangsu Satellite TV and Lizhi News jointly launched the "Millennium Canal, Ten Years of Transformation" media linkage news action in six provinces and two cities along the Grand Canal, aiming to better tell the story of the Grand Canal and promote the culture of the Grand Canal.
On-site, Beijing Time, Jinyun, Jishi, Lightning News, Elephant News, Lizhi News, Anhui Satellite TV · ATV, China Blue News and other representatives of radio and television news clients from six provinces and two cities along the Grand Canal took the stage to jointly launch this integrated communication action of cohesion and polishing the "golden business card" of the Grand Canal.
Traveling through the past and the present, imagining the future, and conveying the thousand-year-old history and humanistic charm of the Grand Canal to the audience is the original intention of the program "Set Sail! From May 24th, every Friday night at 20:30, along with the program, you will walk into the beauty of the scenery, scenery and heritage of the Grand Canal, and also witness the business card of "Canal Culture" to be more beautiful and brighter.
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