In the automobile market, each car company has its own corporate culture and strategic policy, as Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said: Chery should adhere to the brand upward and technology to the future. Therefore, in the face of new opportunities and challenges in the new era, Chery has embarked on a correct long-term development path with its unique strategic perspective and firm pace.
Adhere to the brand upward
Brand improvement is the core driving force for Chery's sustainable development. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, profoundly pointed out that although China is a big manufacturing country, it is relatively lagging behind in brand building. In order to move from a big automobile country to an automobile power, Chery knows that the power of the brand is very important. Therefore, Chery is committed to enhancing its brand image, through continuous innovation and excellence, so that each brand has distinctive characteristics, and ensures that each product can become a hit in the market.
On the road to brand improvement, Chery not only pays attention to the quality of products and the leading technology, but also is committed to building a unique brand ecology. The Internet era has provided new opportunities for brand building, and Chery has kept up with the pace of the times, continuously occupied the minds of customers and improved the gold content of the brand through disruptive technologies and innovative products. This customer-centric brand building concept makes Chery stand out in the fierce market competition.
Insist on technology to the future
Technology to the future is the key to Chery's sustainable development. As a company that started with technology, Chery is well aware of the importance of technological innovation. In recent years, through continuous research and development and the introduction of new technologies, Chery has successfully built five major technology systems with "Mars architecture, Kunpeng power, Lion intelligent cabin, Dazhuo intelligent driving, and Galaxy ecology" as the core, laying a solid foundation for the long-term development of the company.
In the process of technological innovation, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, asked the team to learn from the advanced experience of Toyota and Tesla for a long time, on the one hand, to learn Toyota's craftsman spirit and pursue the ultimate quality of products, and on the other hand, to learn Tesla's subversive thinking, and to have the courage to break through the traditional framework and explore new technical fields. This humble learning attitude has enabled Chery to continuously make new breakthroughs in technological innovation.
At the same time, at the moment, new energy vehicles are hot, and Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, also believes that technical elements will play a more important role in new energy vehicles. Therefore, Chery continues to increase its R&D investment in new energy technology, and the hybrid technology to meet the needs of global users, and the Kunpeng super hybrid C-DM, which achieves global high performance, continuous high energy saving, and high vehicle safety, is its important achievement, which greatly promotes the development process of Chery's new energy.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said: Chery has no know-how, but one step at a time. In the future, Chery will continue to adhere to the brand upward, rely on technological advantages and perfect product layout, and make full efforts in the field of "fuel + hybrid + pure electric", so as to bring a better travel experience to global consumers with better products and services.