On April 23, the Cyberspace Administration of China issued a notice that starting from the same day, a two-month special action of "Clear and Clear, Rectify 'Self-Media' without Bottom Line Traffic" will be launched nationwide. The focus of rectification is to focus on the "self-media" to create hot spots without a bottom line, and to create outstanding problems such as "information traps" that are mixed with the real and the false.
In order to gain traffic, some self-media can be said to have no bottom line, which has also aroused the disgust of many netizens and the continuous governance of relevant departments. But why do there still exist a large number of such self-media, and what kind of interest chain exists behind their traffic?
This is a video uploaded to the Internet by a short video blogger surnamed Yuan. originally thought it was just for the video effect, but what people didn't expect was that Yuan really went to a local hospital to accept this ridiculous challenge.
In the video, Yuan pretended to be urine and drank it in front of the laboratory doctor, and the unaware doctor was shocked. In the second half of the video, the doctor dissuaded the man, but the other party disagreed and continued his crazy behavior.
Shen Song, Director of the Office of Zhaotong Maternal and Child Health Hospital: Because there was a kindergarten entrance physical examination that afternoon, many people had to take blood tests, and his behavior has seriously damaged the medical treatment process in our hospital.
After this short video was posted on the online platform, it quickly attracted a large number of netizens to watch, with more than 230,000 hits on one short video platform and more than 2 million hits on the other short video platform.
Shen Song, Director of the Office of Zhaotong Maternal and Child Health Hospital: After I saw this video, I commented below and asked him to delete the video, and then he didn't listen.
Not only the hospital, but also many netizens in the comment area also reminded the self-media blogger kindly. However, seeing that this short video is becoming more and more popular, and even appeared on the hot list of several platforms, this blogger has no intention of stopping, and allows the negative effects of the video to continue to ferment. In desperation, the hospital chose to call the police. After receiving the report, the Zhaotong police quickly arrested the video publisher Yuan through investigation.
Zeng Jian, police officer of the Mengquan Police Station of the Zhaoyang Branch of the Zhaotong Municipal Public Security Bureau: He was surprised. He felt that the video he took was normal, and there was nothing illegal in it.
Yuan told the police that he has opened accounts on multiple short video platforms, but his attention is not high, and the number of followers is also very slow.
Yang Xinghong, Captain of the Cyber Security Brigade of the Zhaoyang Branch of the Zhaotong Public Security Bureau: In the past, he filmed some things about where he usually went to play, or what was new, and he did not pay much attention to these online posts.
In order to quickly increase the number of fans, frequently shoot vulgar challenge videos
In order to quickly increase his followers, in 2022, Yuan asked his friend Zhou to be a cameraman, and he was responsible for planning and appearing, and began to shoot short videos of "Challenge Comment Area". However, the ordinary "challenge" is still slow to increase fans, so in August 2023, Yuan decided to shoot some vulgar videos to attract more traffic.
In order to attract attention, Yuan really ate pig food. Moreover, this video also received more than 500 likes, but before that, Yuan's videos generally only had a few sporadic likes.
Yang Xinghong, Captain of the Cyber Security Brigade of the Zhaoyang Branch of the Zhaotong Municipal Public Security Bureau: Since the launch of the "challenge", the likes, retweets, and views of his videos have increased, and his fans have skyrocketed.
In this way, Yuan, who tasted the sweetness, started his vulgar "challenge" road, and in order to attract attention, he would also specially pick some vulgar high-praise comments for shooting.
Yang Xinghong, Captain of the Cyber Security Brigade of the Zhaoyang Branch of the Zhaotong Municipal Public Security Bureau: Under normal circumstances, the number of regular video views should be more than 10,000, the maximum number of likes is thousands, and the most comments are hundreds. But the vulgar "challenge" video he shot can have hundreds of thousands, or even millions, and there are tens of thousands, hundreds of thousands, and tens of thousands of retweets.
Vulgar short videos increase fans quickly, shoot easily, and it only takes 30 minutes before and after. Because of this, in the days that followed, Yuan was even more unscrupulous in using vulgar and outrageous videos to attract traffic.
In Yuan's previous videos, there are many episodes of random pick-up with passers-by, and he even sent wreaths to people.
Zeng Jian, police officer of Mengquan Police Station, Zhaoyang Branch of Zhaotong Public Security Bureau: If you are an Internet celebrity, you should play a leading role, advocate good aspects, and promote good customs and habits, rather than taking the lead in shooting such vulgar videos to win attention.
When filming the video, Yuan also deliberately pretended to be embarrassed, but gave up for the sake of fans. "As long as you dare to praise, dare to do anything" has also become an important label of his videos. Because he was open-minded, Yuan's vulgar videos also attracted him countless fans, and what followed was attractive benefits.
Yang Xinghong, Captain of the Cyber Security Brigade of the Zhaoyang Branch of the Zhaotong Public Security Bureau: When he broadcasts live, the more fans he has, the more he may reward all aspects.
Zeng Jian, police officer of Mengquan Police Station, Zhaoyang Branch of Zhaotong Public Security Bureau: As soon as you shoot this kind of vulgar video, tricky video or video that affects others, the attention will be relatively high, and then the traffic will be large. Yuan said that he might be able to collect one or two thousand yuan a day.
Many netizens questioned and criticized Yuan's vulgar behavior, but in the face of the benefits brought by traffic, instead of reflecting, he intensified.
On January 11, 2024, Yuan was sentenced to 15 days of administrative detention by the public security organs in accordance with the law on suspicion of picking quarrels and provoking troubles and disrupting public order, and his account related to publishing vulgar videos was also banned by online platforms.
Ma Youming, deputy director of the Mengquan Police Station of the Zhaoyang Branch of the Zhaotong Municipal Public Security Bureau: The Internet is not a place outside the law, no matter what you do or what you do, you must do things in accordance with the law.
What to do to curb the "bottomless blog traffic" of various departments
"As long as you dare to praise, I dare to do anything", in response to the chaos in the self-media industry, the Internet information, public security organs and other departments have been strengthening governance, but similar to this self-media bloggers with no bottom line blog traffic, there are still endless streams on various online platforms, and they are resurrecting in different ways. How to curb the bottomless "traffic impulse" of self-media and strengthen the linkage governance between various departments and platforms has become the key. Let's listen to what the experts have to say about how to do it.
Zhu Wei, deputy director of the Communication Law Research Center of China University of Political Science and Law: For example, the Internet information management department can only manage the content, and if the anchor sells fake goods, you will find that it will become the market supervision and management department. If he is involved in some other issues of personal information, it may involve the industry and information technology management department.
In the process of management, other departments should strengthen cooperation, and if a place discovers violations of laws and regulations, other departments can unite to punish him.
Platforms should be collaborative with each other. Because the management level of some platforms is a little higher, and some platforms are a little lower, it will become a "depression effect". Many bad anchors go to poorly managed places, and well-managed platforms make their traffic smaller. Therefore, we can't let the platform that does well suffer, so everyone's unified standard should be a little higher.
Source | CCTV news client