On April 25th, the long-awaited Beijing Auto Show kicked off, and unlike in the past, Changan Ford New Energy moved the "Auto Show Site" to the Beijing Olympic Park Celebration Square, a blessed place where countless legends and pride have been born. 500 new Explorer cars were delivered, and 500 Ford Explorer owners collectively signed the "Inspector Fu Convention" to become the new Inspector Fu, inheriting the spirit of Inspector Fu who loves exploration, is willing to challenge, has great love and has the courage to take responsibility. At the same time, the Beijing Blue Sky Rescue Team's emergency rescue training for Inspector Fu's operation and the Guinness World RecordsTM honor of challenging the "car with the most signatures" were also opened.
Explore the great beauty with great love and be an explorer of the times
"Faster, Higher, Stronger – More United" is the motto of the Olympic Movement, which fully expresses the Olympic Movement's spirit of continuous progress and courage to scale new heights. In the automotive world, there is also an "Olympic" spirit - the "adventurous" spirit of the Ford Explorer. As a classic model with nearly 9 million users around the world, the explorer has gone through 34 years and 6 generations of evolution, each generation of iteration has led the innovation of SUVs, and has always carried people's enterprising and dream-chasing journey with a pioneering and enterprising attitude that leads the times, and achieved the wonderful life of the explorers of the times.
As Ford Explorer owners, it is in their nature to explore the unknown and have the courage to challenge, and at the same time, they have great love and responsibility, and strive to be explorers of the times. Only by understanding the true nature of "adventure" can we move forward better. The Ford Explorer chose the largest handover ceremony in history at the Celebration Plaza of Beijing Olympic Park, where it will challenge for the Guinness World RecordsTM honor of "the most signed car", which is not only a portrayal of the "spirit of adventure", but also a tribute to the spirit of the explorers of the times.
Customer-centric, Changan Ford New Energy has created an exclusive user circle and co-creation experience platform for owners of its flagship Ford Explorer, the "Inspector Fu Club - Inspector Action", where every explorer owner who supports the practice of environmental protection and public welfare can sign the "Inspector Fu Convention" and become a Inspector Fu. At present, the Inspector Fu Club has gathered more than 35,000 Inspector Fu and held more than 100 public welfare actions. From the sand control action in Dunhuang, to the protection of the China Water Tower in the source of the three rivers, to the ecological restoration of wetlands in Chongming Island and Hainan, while "walking in all directions and seeing distant mountains" to explore the great beauty, Inspector Fu also practiced environmental protection and public welfare with great love, writing a new chapter in the spirit of explorers belonging to this era. The crowning of 500 new explorer owners is the inheritance of the "Inspector Fu's public welfare spirit".
Kunlun, known as the "Ancestor of Ten Thousand Mountains", is a sacred and fascinating level in the hearts of countless explorers. In 2024, Inspector Fu will advance and will successively launch three major Inspector Fu actions, including the "Dunhuang Yadan Landform Community" traversal tour, the "Kunlun Nalengrad Canyon" exploration tour, and the "China Water Tower Three Rivers Source" source tracing tour, while exploring the great beauty, protect the "green homeland" with practical actions.
The two-way journey between the Ford Explorer and the user is thanks to this unique "spirit of adventure" bond. For users, Inspector Fu Club is very compatible with their inner spirit of adventure, and it is a platform for them to realize their personal value and social value, giving them a greater sense of belonging and glory. For Changan Ford New Energy, adhering to the path of sustainable development, while closely contacting car owners to practice environmental protection and public welfare, it has also become their trusted and intimate friend, and has built a strong moat on the cultural DNA of the brand.
Practice great love, harvest great beauty, and make the adventure a little more "weighty"
At the event, Changan Ford New Energy also invited the Beijing Blue Sky Rescue Team, a professional and independent non-governmental and independent pure public welfare rescue organization, to carry out customized emergency rescue training for Inspector Fu, and led Inspector Fu to learn and practice professional skills such as "how to avoid danger when outdoor exploration encounters natural disasters such as floods and earthquakes" and "how to rescue personnel in case of accidents". Many Inspector Fu said, "This kind of training is very necessary, with professional skills, you can protect yourself in the exploration, but also better protect others." "The more adventurous, the more awe-inspiring. Inspector Fu's actions have advanced from reverence for nature to reverence for life, fully demonstrating the great love of humanity and giving exploration a little more weight.
From the little fireflies of Inspector Fu's actions to the dazzling light of Inspector Fu's spirit, Inspector Fu has reaped great beauty while practicing great love. Among this group of Inspector Fu with great love, there is a "Kunlun of the Year" Inspector Fu Shanping, a member of the Blue Sky Rescue Team. In July last year, when a catastrophic flood occurred in Beijing-Tianjin-Hebei, he immediately organized an assault boat to rush to Zhuozhou, Hebei Province for rescue, and within four days, more than 240 people were rescued. Writing social love with ordinary deeds is the best portrayal of the spirit of "explorers of the times" and the best interpretation of "great beauty and great love".
Exploring the great beauty and having great love in the heart is not only the heart of facing nature and the past, but also the pure heart of ordinary life individuals and walking towards danger. Rescue requires the spirit of great love, but also the accumulation of professional technology and vehicle equipment. The customized blue sky rescue training has improved the professional rescue capabilities of Inspector Fu and added strength to their "practice of great love", while as the vehicle equipment of Inspector Fu, Ford Explorer has achieved more wonderful adventures with its hard-core luxury and strong product strength.
Adhere to the "road to simplicity" pure way of car manufacturing, and have the strength to have the confidence to explore
As the flagship model, the Ford Explorer family adheres to Ford's purest way of car manufacturing, and takes "simplicity on the road" as the background color of the product, giving Inspector Fu the courage and confidence to explore the great beauty. More than 3 meters wheelbase, nearly 6 square meters of light luxury yacht cockpit, the largest in the same class 17-inch HUD head-up display, 12.3-inch LCD instrument panel + 27-inch 4K central control screen, the appearance and interior are full of tolerance is the "big" style; The all-aluminum alloy front and rear swing arms create a superior handling level, and the red gold version uses the same Savannah semi-aniline full-grain leather seats as luxury cars, bringing a more luxurious driving experience;
To, return to the essence, the pursuit of the ultimate performance, the whole system is equipped with the same level of leading 2.3T + 10AT golden power, to achieve the fastest acceleration of 100 kilometers in 7.6 seconds, in the Kunlun peak version, but also upgraded and installed Torsen limited slip differential ®, the achievement of "hardcore luxury above the more hardcore" crossing weapon; Jane, to intelligent and complex, Ford Explorer is equipped with L2+ level advanced intelligent driving assistance system, and is equipped with the same level of leading V2I vehicle-road coordination system, making driving simpler and safer.
With its flagship car manufacturing method, the Ford Explorer won the first place in the J.D. Power 2022 China New Car Quality Research Large SUV, and is trusted by users with its ultra-high value retention rate. Through strong product strength, the "spirit of adventure" represented by the Ford Explorer has also resonated more deeply with users, which has also made the Inspector Fu group continue to grow. With good products and good reputation, the Ford Explorer has become one of the most popular medium and large SUVs in Beijing. In the future, the Ford Explorer will walk with more explorers of the times to explore and go to Kunlun together.
Mountains and rivers are born in one vein, and they go to Kunlun in their hearts. In the journey of bravely going to "Kunlun in the heart", Inspector Fu is not only "rewarding life with adventure", but also interpreting the explorer spirit of the times with "great love and responsibility".