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【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

author:Video CN

Sanlitun is a fashion community where young people gather, and it is a hot spot for trendy people. Recently, the flagship store of an internationally renowned sports brand announced its entry. With 4 floors and more than 1,000 square meters, the iconic silver "shoebox body" building was put into operation, adding vitality and vitality to Sanlitun.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

Cinemaster was tasked with the acoustic design of the flagship store.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

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It was a challenging project: to ensure a stable sound pressure output in a 7.4m high space, to install loudspeakers in a narrow 4cm gap, to completely suppress incidental vibrations caused by the operation of elevators and other facilities, and to seamlessly switch between shared and independent music zones in the space to achieve seamless sound coverage throughout the venue, while reducing the number of speakers to minimize the environmental impact......

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts
【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

"After comprehensively considering various factors such as sound pressure, sound field, speaker size, installation location and installation environment, we decided to use a variety of products from Sonance and James, the leading brands in the custom installation industry in the United States, to make a solution for the 14 zones of music in the project," said Luo Wei, brand manager of AV Master.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

The industry media "CE Pro" will count the "selection" preferences of the top 100 integrators in the United States every year. In many categories such as in-wall, ceiling-mounted, and outdoor speakers, Sonance and James have topped the list for many years in a row, which is enough to show how popular they are.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

Now, follow our lens to explore the design, installation and commissioning of your project.

Concealed SA42-4 speakers can be found in hallways, elevator lobbies, and fitting rooms, making it the most compact and cost-effective product in James' in-wall/ceiling small-aperture CI loudspeakers. The sonic output hole at the front end is smaller than the downlight, making people ignore its existence. The stealthy ceiling, US-sourced, aircraft-grade aluminum cabinet contains 4-inch exclusive bass and 2-inch mid-to-high tweeter to ensure high sound pressure and high sound quality.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts
【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

In addition to the regular installation, the SA42-4 can also be customized: when there are many pipes in the ceiling, the aluminum cabinet can only be "raised", and the extension pipe can be used to deepen the length of the hole to ensure that it is flush with the ceiling; when the elevator is vibrating due to operation, the installation of shock-absorbing steel plates to avoid the interference of adjacent small hole speakers; and the exposed part can be sprayed in different colors to blend in with the environment.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts
【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

"The 7.4m high space is equipped with Sonance PS-P63T external speakers and VPSUB subwoofer," said Luo Wei, "PS-P63T has the characteristics of high sound pressure and wide sound field, and the six external speakers are evenly distributed in two rows. The 6-inch polypropylene bass satisfies the low-frequency coverage of the respective areas, and the soft dome tweeter with rotating chamber adjusts the radiation angle for accurate sound wave projection. ”

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts
【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

The advantage of a wide sound field reduces the number of speakers installed in the same space, and the simple shape of the chandelier-like can be subtly integrated into the environment. If you want to present dynamic and energetic music in a sports brand store, subwoofer is indispensable, so two 10-inch carbon fiber passive subwoofers join in.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

The PS-S63T external speakers are housed in the VIP room, which are equipped with a patented FastMount bracket and a cable connection located at the front, which greatly simplifies the installation process and improves efficiency. The in-room partition feature allows for seamless switching to a separate music playback space for a separate internal meeting or presentation in a separate room, demonstrating the flexibility of its application.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts
【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

Luo Wei believes: "In addition to the excellent scheme design and exquisite construction technology in the early stage, in the acceptance process, it is necessary to pass professional testing and debugging to ensure that it is consistent with the original design goals." ”

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts
【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

At the entrance of the flagship store, there is a large screen at the end of the tall ceiling, which is constantly changing, and James's soundbars are hidden on both sides.

Despite the large screen, the space left for the speakers was extremely narrow – only a mere 4cm! They blend perfectly with the edges of the screen for audio and video synchronization.

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts
【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

Finally, Luo Wei concluded: "Sonance and James have a rich product line that is suitable for commercial use. In this case, Cinemaster took advantage of the diversity of its products. On the premise of ensuring sound quality, through the combination of different product forms, it meets the needs of music replay in various regions, and is more in line with the overall design style. ”

【Case】Sonance and James settled in the flagship store of a well-known sports brand, providing complete music solutions for 14 districts

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