On April 25, the 18th Beijing International Automobile Exhibition 2024 opened. Although many people are envious of some luxury cars, most of them really stop to taste, but those national cars that are both widely grounded and can empathize with ordinary consumers, such as Dongfeng Nano 01.
For Dongfeng Nano 01, we are no longer strangers, and because of the product characteristics of its national car, it has already won the recognition and love of many consumers. At the Beijing Auto Show, Dongfeng Nano has a new move, that is, Dongfeng Nano 01 co-creation version was officially unveiled, and by the first show of Dongfeng Motor Group Co., Ltd., general manager, deputy secretary of the Party Committee Zhou Zhiping announced the "national car co-creation plan", and all walks of life to carry out modification co-creation, surrounding co-creation, content co-creation, community co-creation, new car co-creation, the ultimate purpose of this move is to create more possibilities for the majority of users to create a better life.
During the event, Chen Hao, member of the Standing Committee of the Party Committee and Deputy General Manager of Dongfeng Motor Group Co., Ltd., Secretary of the Party Committee and General Manager of Dongfeng Passenger Vehicle Sales Co., Ltd., also announced that Dongfeng Motor and DJI will work together to explore higher-level, more convenient, safer and more understanding of the intelligent driving solutions required by users.
Launched the "National Car Co-creation Plan" to light up the national "smart" car life
Co-creation is the brand background color of Dongfeng Nano.
On the opening day of the auto show, based on the previous rich co-creation practice, Dongfeng Nano further launched the "National Car Co-creation Plan", and joined hands with car owners, media friends, industry partners, and brands in different industries to carry out modification co-creation, peripheral co-creation, content co-creation, community co-creation, and new car co-creation, so that everyone can participate in and enjoy the "National Smart Pure Electric".
"In the era of smart electricity, the user is always the center. Dongfeng Nano always adheres to the user-centered approach and only builds high-quality national cars. We sincerely invite friends from all walks of life to join Dongfeng Nano's 'National Car Co-creation Plan' and build high-quality national cars together. Chen Hao shouted for Dongfeng Nano Co-creation at the press conference.
As a national pure electric professional brand, Dongfeng Nano relies on the solid system strength of Dongfeng Group, the "national team" of central enterprises, and actively cooperates with users to carry out co-creation, and is committed to creating a high-quality travel experience for the majority of people. In the early stage of the research and development of its first model, Dongfeng Nano 01, the Dongfeng Nano team visited 85 cities, and co-created with 39,257 users in 103 different occupations, and based on the high-frequency demands of users, it created a large space, high appearance, and smart Dongfeng Nano 01. Now, with the official launch of the national car co-creation plan, more good-looking, easy-to-drive, and fun national cars will undoubtedly fill the expectations of users.
Join hands with DJI Automotive to become a "popularizer of high-end intelligent driving"
Intelligence is the foundation of Dongfeng Nano's victory in the second half.
Its first model, Dongfeng Nano 01, was known as "Yan Zhi Strength" as soon as it was launched, not only equipped with L2 intelligent driving assistance functions, but also has the only fully automatic parking and remote control parking function in the same class, as well as a rare 540° surround view system in the same level, and the intelligent configuration of the next level, which can be called the 100,000-level intelligent pure electric "ceiling".
Intelligent technology is re-empowered, and the national car experience is further advanced. On the opening day of the auto show, Dongfeng Motor announced that it had reached a strategic cooperation with DJI Vehicle, focusing on the development, integration, and testing of intelligent driving systems. Taking this cooperation as a new starting point, Dongfeng Nano will promote high-end intelligent driving into national life, bring users a more technological, more convenient and safer intelligent driving experience, and become a "popularizer of high-end intelligent driving", so that high-end intelligence is no longer exclusive to 300,000 levels, and the car experience of intelligent technology is within reach.
More versatile, better looking, and users to create a unique personalized car
The product is the ultimate weapon for Dongfeng Nano to meet the market.
At Dongfeng Motor's booth, the co-created version of Dongfeng Nano 01, which coexists with beauty and wisdom, has become the most popular check-in model. This model should meet the diversified and personalized needs of users, and it provides a new choice of high-quality travel for consumers who pursue personalized and intelligent experience with its unique design style and leading intelligent technology.
The co-created version of the model is also the result of the co-creation of Dongfeng Nano and users. Focusing on the diverse needs of users, the Dongfeng Nano 01 co-creation version has achieved a personalized upgrade in styling, with a sharper front face, a more dynamic rear surround, a smart hubcap, a three-dimensional rear wing, and smooth body lines, highlighting a strong sports atmosphere. In addition, the Dongfeng Nano 01 co-creation version also supports tail light customization, and carefully creates a variety of appearance kits, so that every user can have a unique personalized car.
From the people, to the people. Dongfeng Nano did not take it as a slogan to stay in words, but really implemented into action, the promotion of the "national car co-creation plan" is the embodiment of its original intention of practicing "from the people, to the people". Only in this way can the brand gain recognition in the consumer market. We also believe that with Dongfeng Nano's efforts in the field of high-end intelligent driving, its influence in the national car market will be further expanded, which is not only limited to the increase in sales, but also a necessary condition to enhance the brand image and brand competitiveness. So, I wish Dongfeng Nano greater success!