Recently, the much-talked-about domestic new energy model Xiangjie S9 was officially unveiled, and this new model has aroused widespread attention and discussion as soon as it was released. Interestingly, before the release of the Xiangjie S9, another Zhijia S7, which has also attracted attention, has just completed its re-listing. The successive appearances of these two models have once again aroused heated discussions on the "eccentricity" of domestic car companies.
As a new and powerful force in the domestic auto market, Huawei's car brands seem to have caused controversy over product planning and release cadence. Many consumers and industry insiders believe that Huawei has successively launched Zhijia S7 and Xiangjie S9, and there is a high degree of overlap between these two products in terms of design style and positioning, which can't help but make people wonder if Huawei has an "eccentric" situation.
Why did Huawei launch similar products in such a short period of time? What are the deep-seated considerations behind this? With the continuous change of the competition pattern in the new energy vehicle market, what kind of impact will Huawei's move have on the entire industry? These questions are undoubtedly worthy of in-depth discussion.
1. Huawei's "eccentricity" has caused controversy It is not necessarily a simple product strategy
Huawei's approach to product planning has indeed caused a lot of controversy and questioning. Some consumers believe that Huawei's car brands, as an emerging force in the domestic new energy vehicle market, seem to have an obvious "eccentric" tendency.
Zhijia S7 and Xiangjie S9 are highly similar in design style and positioning, which makes people wonder if Huawei is deliberately "eccentric" about a certain product. Especially when Zhijia S7 has just been re-listed, Xiangjie S9 has appeared one after another, and this rhythm arrangement looks like it is deliberately "stealing the limelight".
What's more, the body size, power parameters and even price positioning of these two models are very close, which undoubtedly intensifies the homogeneous competition between them. Many consumers will inevitably be confused and hesitant when faced with purchasing decisions.
To a certain extent, Huawei's approach is indeed suspected of being "biased". After all, if two products are too similar, it is easy for consumers to have doubts, which in turn affects sales.
However, if we dig deeper, we will find that there may be more complex considerations behind Huawei's "eccentricity".
First of all, we need to understand that in the fierce competition in the new energy vehicle market, product differentiation is very crucial. There must be enough differences between different brands and different models to attract consumer groups with different needs.
For emerging domestic car companies, it is not easy to create differentiated products in a short period of time. Especially in the case that there are still certain disadvantages in technology, capital, etc., we can often only rely on design, function and other aspects to achieve product differentiation.
This may be one of Huawei's considerations in product strategy. The Zhijia S7 is positioned in the mid-to-high-end, while the Xiangjie S9 is aimed at the higher-end executive-level market. Although there are certain similarities between the two in terms of appearance design and technology configuration, their positioning and target customer groups are different.
In other words, Huawei may be hoping to differentiate itself by launching two models with similar appearance but different market segments to meet the needs of consumers at different levels. This is undoubtedly also a trade-off and trade-off in product strategy.
Secondly, we also need to pay attention to the fact that Huawei's layout in the field of new energy vehicles is not achieved overnight, but is a gradual process. From Zhijia S7 to Xiangjie S9, and then to other models that may be launched in the future, there is no doubt that Huawei is constantly exploring and improving its product matrix.
In this process, Huawei may have some seemingly "eccentric" situations, but this is not entirely deliberate. On the contrary, this often reflects Huawei's continuous optimization and adjustment of product development and market positioning.
As we can see, the Zhijia S7 attracted a lot of attention when it was first released, but then it launched the Xiangjie S9, a familiar product. This may also be the result of Huawei's timely adjustment and improvement of its product strategy based on market feedback.
In general, although Huawei does have some "eccentricity" in product planning, which has caused a lot of controversy. But we also need to recognize that there may be more complex considerations and trade-offs behind this. For a technology company that is new to the automotive field, how to create a competitive product matrix in a short period of time is indeed a big challenge.
Second, the rise of new domestic forces shakes the traditional luxury car pattern
Regardless of whether Huawei's "eccentric" behavior is reasonable or not, there is no doubt that it is setting off a revolutionary change in the new energy vehicle market together with other domestic car companies.
Under the leadership of models such as the Xiangjie S9, domestic new energy vehicle companies are quietly shaking the status of traditional luxury car brands with new products, excellent performance and subversive user experience.
In the past, when people talked about high-end luxury cars, the first thing that came to mind was often Mercedes-Benz, BMW and other German car companies. These traditional luxury car brands have long occupied a dominant position in the high-end automobile market with excellent quality, strong power performance and high-end technology configuration.
But now, with the rise of domestic new energy vehicle companies, this pattern is quietly changing.
Taking the Xiangjie S9 as an example, this model not only has a stylish and dynamic exterior design, but also is comparable to German luxury cars in terms of power system and technology configuration. Not only that, but it also has advantages such as longer cruising range and better intelligent experience, which undoubtedly brings new choices to consumers.
It is worth noting that behind the Xiangjie S9, there are a large number of new domestic forces that have also entered the high-end car market. For example, models such as Zhijia S7 and Wenjie M9 all show consumers the strength of domestic car companies.
These models are not only on par with traditional luxury car brands in terms of design and performance, but also have disruptive innovations in configuration and intelligent experience. For example, the Xiangjie S9 is equipped with black technology functions such as electronic rearview mirror and automatic parking, which far exceeds the configuration level of models of the same level.
It can be said that these new domestic forces are shaking the position of traditional luxury car brands in the high-end market step by step with their own strength. Not only that, but they are also constantly refreshing consumers' perception of domestic cars.
In the past, it was generally believed that domestic cars had obvious disadvantages in terms of quality, performance, and technology, and could not compete with high-end luxury cars. But now, this inherent impression is being subverted by powerful domestic cars.
Consumers no longer simply equate domestic cars with German luxury cars. Instead, they've begun to focus more on the strength of the product itself, rather than simply obsessing over the big names. This is bound to bring about a leapfrog pattern change.
More importantly, these new domestic forces are bringing consumers a new travel experience. After many people have come into contact with models such as the S9, they have become more and more fascinated by the technological charm of electric vehicles.
From excellent cruising range, silky driving experience, to intimate intelligent experience, these domestic new energy models are undoubtedly redefining the connotation of luxury travel. This not only makes consumers feel the charm brought by technology, but also makes their imagination of future travel richer.
There is no doubt that the rise of these new domestic forces is having a profound impact on the traditional luxury car pattern. With their unique product strength and excellent user experience, they are gradually winning the hearts and minds of consumers.
This process of change may not happen overnight, but we are already seeing signs of it. In the future, more and more consumers will begin to pay more attention to the strength of domestic cars, rather than simply chasing big brands. This is bound to bring about a new reshuffle in the pattern of the automobile industry.
3. Enlightenment of the rise of new domestic forces To build an independent brand, we need to insist on innovation
With regard to the rise of these new domestic forces, we can't help but ponder what factors have promoted their rise, and what are the deep-seated enlightenments behind this?
First of all, we must realize that the key to the rise of domestic new energy vehicle companies lies in their adherence to the strategy of innovation.
In the past, domestic cars were often considered synonymous with imitation and following. But now, these emerging car companies are completely subverting people's inherent impression of domestic cars with new technological innovation and user experience.
For example, the electronic rearview mirror technology adopted by the Xiangjie S9 is a typical innovation. This not only enhances the sense of technology in the car, but also brings a new improvement to the overall driving experience. At the same time, it also reflects the strength of domestic car companies in technology research and development.
Another example is the Wenjie M9 and other models, their excellent performance in terms of power performance and mileage undoubtedly impressed consumers. This shows that as long as they insist on innovation, domestic car companies can also achieve breakthroughs in key performance indicators.
It can be said that it is these innovative efforts that have enabled the new domestic forces to achieve such an amazing rise in a short period of time. They are no longer satisfied with simply following and copying, but with unique vision and courage, they have created a new path of development.
Secondly, we also need to see that the rise of new domestic forces is inseparable from their unremitting pursuit of user experience.
In the past, the reason why domestic cars were difficult to compete with luxury car brands was largely because there was a clear gap in the detail experience. But now, these emerging car companies are empowering users to continuously improve the driving experience of users.
For example, the black technology such as automatic parking equipped with Xiangjie S9 greatly improves the convenience of parking operation. The intelligent voice interaction system of the M9 also brings more intimate and thoughtful human-computer interaction to users.
It can be said that these car companies are building a more intelligent and humanized travel ecology for users through continuous optimization and innovation. This all-round user experience thinking has undoubtedly become the key to their differentiation.
Finally, we must also see that the rise of new domestic forces is inseparable from their insistence on independent brand building.
For a long time, domestic car companies have been facing the problem of weak image of their own brands. But now, these emerging car companies are constantly upgrading and shaping their brand image with new products and experiences.
For example, the stylish and dynamic design of the Xiangjie S9 has greatly enhanced the attractiveness of the model. The sense of science and technology and intelligent atmosphere created by the M9 is also refreshing. These are subtly enhancing consumers' recognition of domestic new power brands.
It can be said that only through unremitting independent brand building, these new domestic forces can truly achieve leapfrog development. They should not only strive for product strength, but also work brand image and cultural connotation, and gradually win the trust and love of consumers.
In short, the rise of new domestic forces has given us a good inspiration. Only by insisting on innovation, pursuing excellent user experience, and committing to the construction of their own brands can domestic car companies truly occupy a place in the high-end market.
This is not only related to the future pattern of the domestic automobile industry, but also related to the improvement of the overall strength of the mainland's manufacturing industry. Let's witness this exciting new era together and jointly promote the globalization of domestic brands!