A few days ago, at the Beijing Auto Show press conference of Xiaomi SU7, Lei Jun announced to the public the user data on the purchase of Xiaomi car SU7, which can be more intuitive to understand which consumer groups are currently paying attention to Xiaomi car SU7.
First of all, Lei Jun said that among the users who bought the Xiaomi car SU7, the female buyers reached a high of 28%, and finally they expected the female owners of the Xiaomi SU7 to reach 40-50%, indicating that this new car is very attractive to many female consumers. In particular, Xiaomi cars not only have eye-catching colors such as glow purple in terms of color matching, but also make full efforts in sun protection, and carry out a series of sun protection measures on the panoramic canopy, which are very attractive to female consumers.
In addition, the prospective owners of Xiaomi SU7 from BBA users also account for 29%, which can also show that the car has a good attraction to the owners of these luxury brands, and the overall sense of luxury atmosphere has been recognized. In addition, the proportion of Apple users buying Xiaomi SU7 has also reached 51.9%, which is already more than half of the number of people in the group, so Xiaomi cars have also accelerated the adaptation of Apple's system-related functions in terms of car machines.
No, Xiaomi SU7 is expected to launch HyperOS 1.1.0 OTA update at the beginning of May, which includes new support for wireless CarPlay, bringing Apple users the experience of dual system availability, choosing the way they are more accustomed to interaction.