Big Coffee International: "Youth Party Building" Activates the "Red Engine" of the Tea Industry
"You love me, I love you, Honey Snow Bingcheng Sweet Honey ......" is accompanied by this well-known song, which not only conveys the sweetness of tea to people, but also highlights the fame of Honey Snow Bingcheng in the tea consumption market. From a small street shop in Zhengzhou to one of the largest tea supply chain brands in China, Mixue Group has brought new tea drinks into the lives of millions of consumers, and also made this new star of the tea industry go abroad to the world, which is a vivid practice of party building leading the high-quality development of enterprises.
Daka International Food Co., Ltd., a wholly-owned subsidiary of Mixue Group, is a modern tea supply chain enterprise integrating R&D, production, sales and logistics. Combined with the actual situation of "the average age of party members is 29 years old and the average age of employees is 28 years old", the party branch of the company highlights the theme of "youth strength, youth wisdom, youth responsibility, and youth dedication", creates a "youth party building" brand, leads the high-quality development of the enterprise with party building, and activates the "red engine" of the tea industry.
Gather the power of youth and inject development momentum
"10 years ago, I went from being a veteran to Dajia International and became a driver. The company practices the dual training mechanism of cultivating party members into executives and senior executives into party members, giving young people many opportunities to learn and grow. In the past ten years, I have successively transferred to different positions such as the purchasing department and the warehousing department, and have grown from an ordinary driver to a corporate executive, realizing the transformation of youth and taking on more responsibilities and responsibilities on my shoulders. Zhang Tao, director of the big coffee international equipment manufacturing plant and secretary of the party branch, said firmly.
The concept of "party building is productivity, competitiveness is strength, and cohesion is fine", and activates new momentum for enterprise development with "youth party building". It is clear that the party branch secretary performs the duties of the first person responsible for party building, and the party branch and the management resonate at the same frequency to work together to promote party building and development. Pay attention to the red gene into the shaping of corporate culture, the integration of party member education with technological innovation and service development, and form a good situation of integration and mutual promotion of party building and enterprise development. Through innovating the form of party building activities, the party branch of the company has effectively stimulated the vitality of the party organization of the enterprise, enhanced the appeal and influence of the party organization, attracted many aspiring young party members to join, and continuously strengthened the power of "youth party building". Up to now, among the company's middle-level and above cadres, party members and party activists account for 42%.
Gather the wisdom of youth and stimulate the vitality of innovation
"Whenever I walk down the streets and see many people drinking my own drinks, I feel a sense of pride. In 2020, 6 new products such as peach fruit jam, passion fruit pulp, and mango beverage thick pulp developed by our technical research team have received a hot response from the market, creating 300 million yuan of revenue for the company and tens of millions of yuan in fruit sales for fruit farmers. Jiao Fuying, a party member of the International Jam R&D Department, introduced to reporters.
Guided by the work of party building, Dajia International vigorously implements the "Green Ivy Plan", introduces more than 150 highly educated management talents and professional and technical talents from all over the world, creates the "strongest magnetic field" for talent gathering, and consolidates the organizational foundation for team innovation. Adopt the model of "platform + talent", actively build an innovation platform, establish a new tea research institute, and sign a cooperative research and development agreement with Jiangnan University to transform innovation advantages into high-quality development momentum. The company signed a long-term industry-university-research cooperation agreement with Henan Polytechnic University, set up a production practice and research base for college students and graduate students, and carried out industry-university-research technical cooperation and academic exchanges around tea beverage processing and quality control technology. In the past three years, the Dajia International R&D Center has obtained 12 patent applications and 11 authorized patents, formulated 3 enterprise standards, and achieved 4 achievement transformations.
Interpret the role of youth and lead by demonstration
In recent years, in accordance with the idea of "discovering seedlings, cultivating top talents, and enriching the team", Dajia International has studied and formulated management methods for the selection and appointment of middle-level cadres, and established an internal interest incentive mechanism with "efficiency first, taking into account fairness", so as to effectively stimulate the enthusiasm of the company's employees. Through the online "Role Models Around You" column, it shows the "red power" of young party members who can be reliable, able to stand up and win the battle at critical moments, and explores the "red footprints" offline, and holds activities such as sand table simulation of re-walking the Long March road, and interesting orienteering competitions in party history, so as to continue the red blood. Continue to carry out activities such as "I offer a strategy for the company", "strive to create a pioneer post for party members" and "star of big coffee" to guide employees to base themselves on their posts and strive to be pioneers.
In the party building salon activity, the opinions and suggestions on the construction of the blow molding workshop were collected, which solved the problems of the company's large amount of plastic bottle packaging and high purchase cost, transportation cost and storage cost, saving the company 144,000 yuan in production costs every year. Gong Tao, the head of the production team of the company's small material compound workshop, actively played the vanguard and exemplary role of party members, and carried out technological innovation on the workshop feeding platform barrel, with a production speed of 500 kg per hour, which greatly improved the production efficiency. Party members actively play a vanguard and exemplary role, make suggestions and suggestions for the company, and solve the company's practical problems.
Highlight the youthful demeanor and bravely assume social responsibility
Dajia International incorporates volunteer services and public welfare actions into the branch planning, and calls on young employees to actively participate in public welfare activities, and gather people's hearts, promote development and shape their image with charity and public welfare actions. Set up a volunteer service vanguard team of young party members, and carry out activities such as cleaning homes, planting trees, caring for exams, and donating blood on a regular basis.
Taking the "99 Charity Day" as an opportunity, we organize and carry out public welfare activities such as charity fundraising, summer cooling, and golden autumn student assistance every year. In recent years, the company has donated nearly 10 million yuan in epidemic prevention and control, flood prevention and disaster relief, rural revitalization, etc. Innovate the development chain of "company + cooperative + base + farmer", and continue to carry out actions to help farmers. The company's annual purchase volume of agricultural and sideline products reached 300 million yuan, driving 8,000 farmers to increase their income and become rich, absorbing more than 1,400 rural employees, and effectively assuming social responsibility.
Source: Jiaozuo Daily
Image source: "Wen County Today" database