Disclaimer: The content of this article is based on reliable sources, see the end of this article.
Text/The Old Man of the Rivers and Lakes
Editor/Xiaoyu
Recently, the red-clothed leader Zhou Hongyi's wave of "selling cars, choosing cars, and buying cars" has become a serial. This incident not only aroused the attention of the entire automobile circle, but also brought a huge impact to the new energy vehicle market!
As a billionaire and the founder of an internet giant, Zhou Hongyi's every move has attracted much attention.
Zhou Hongyi's car replacement action has caused major car brands to drive their cars downstairs in his company, and some are equipped with professional sales staff, ready to introduce the characteristics of their own models to him in detail.
It can be said that Zhou Hongyi has become the object of "concubine selection", and these salespeople are like a "draft".
In this "draft", the performance of the sales staff directly affects Zhou Hongyi's choice of models.
According to the information I obtained, the performance of the sales staff of major brands can be described as uneven, some have been recognized by Zhou Hongyi, and some have failed to impress him.
Loading...
First, let's take a look at Dongfeng Mengshi.
Next up is Huawei's question.
Loading...
The Huawei M9 is considered to be Zhou Hongyi's "dream car", and the performance of the sales staff is also excellent.
Their introduction to the model is simple and simple, with a special emphasis on comfort and intelligent functions in the car. Although some of the young salespeople failed to fully follow the rhythm of last week's Hongyi, the overall performance was still very good, with a score of 8.
However, looking up to the U8's salespeople, the performance is a little more mechanical. They were reserved and answered, and failed to take the opportunity to introduce more about the features of the model, which led to their slightly lower rating, which only received a 7.
Finally, let's take a look at Nezha Automobile. Nezha's sales staff and CEO Daniel Zhang's performance is really unsatisfactory.
At the press conference, Zhou Hongyi watched it with a straight face, which makes us imagine how disappointing the performance of the sales staff was. The overall rating can only give a score of 5, which does not meet the passing mark.
For car companies, the power of the star effect is unparalleled, and even an ordinary little female Internet celebrity's sentence "Great Wall, cannon!", accompanied by a forceful action, has a huge impact on the market.
These three words are worth 300,000 yuan, and the actual value is more than 10 million.
She not only made people pay more attention to Great Wall Motors, but also directly boosted Great Wall Motors' stock price. This phenomenon is essentially a concrete manifestation of the star effect.
And a bigwig like Zhou Hongyi has incomparable influence.
Zhou Hongyi's change of car this time is simply a walking "topic maker", and his behavior has successfully achieved the following 3 goals:
First, he redefined the way people think about luxury cars. Putting active safety and intelligence as the standard for new luxury cars is a blow to traditional luxury cars.
Looking at all this, those manufacturers who import B/B/A models may have begun to feel uneasy. For domestic new energy vehicles, this is undoubtedly a huge driving force, and 2024 may be the year of the comprehensive rise of new energy vehicles!
Second, he promoted the new concept of car selection to the wealthy. No longer blindly pursuing the fuel consumption and configuration luxury of fuel vehicles, but realizing that domestic new energy vehicles of hundreds of thousands to 1 million also have the characteristics of luxury and practicality.
This has undoubtedly made many bigwigs re-examine their car choices, and I am afraid that some people are beginning to feel that their fuel cars are a bit "cheap".
Third, he also promoted his family's Nezha by the way.
Mr. Zhou is really shrewd, learning Mr. Lei's marketing techniques from the details, relaying topics one after another, and experiencing vehicles again and again, it is simply the traffic responsibility of the car circle, and the number of viewers of the live broadcast can reach 70,000+!
It can be said that marketing has become the ultimate magic weapon for new energy vehicles to sell. No matter how good a product is, it can't be sold without popularity.
Therefore, learning from Mr. Lei and surpassing Mr. Lei is likely to be Zhou Hongyi's main strategy in the future.
Resources:
1. The video information comes from Douyin - "Uncle Zhou Hongyi in Red".
Note: The pictures and videos in the article are from the Internet, if there is any infringement, please contact to delete.