Recently, NetEase Cloud Music's first podcast conference ended successfully in Beijing. With the theme of "Amplifying the Volume", the conference attracted podcast creators, industry experts and media professionals from all over the country. Zhang Hou, head of the long audio business of NetEase Cloud Music, delivered a speech entitled "From Seeds to Flowers, Hearing the New Voice of Podcasts", pointing out that NetEase Cloud Music will help the podcast content ecology prosper through long-term and continuous creative support for the podcast industry. Cai Xin, general manager of CITIC Publishing Group and Dafang, and well-known podcast anchors such as "Story FM", "Basically Harmless" and "Crooked Boeing Room" participated in the conference and delivered keynote speeches. In the second half of the conference, NetEase Cloud Music's latest anchor support plan - "Seeding Plan" was released, aiming to comprehensively support the growth and development of podcast creators and make sound creation a sustainable career choice. The "Seeding Plan" also launched the industry's first support plan for video creators to transform into podcasts, the "500 Video Anchor Ecological Support Program", and plans to introduce at least 500 video creators to join the podcast track in 2024.
Zhang Hou believes that podcasts are becoming an indispensable part of people's daily lives, and cross-border cooperation and content innovation are the key to promoting the development of the industry. He mentioned that the podcast program "Across the Seas" on NetEase Cloud Music has received 2 million views in half a year after its launch, and the duration of a single episode is more than 5 hours, showing the strong attraction and unique charm of podcast content. NetEase Cloud Music also actively explores content creators in different fields, attracting creators from music, culture, technology and other fields to the podcast ecosystem to jointly create high-quality sound content. In addition, Zhang Hou also shared the two major advantages of NetEase Cloud Music in the field of podcasts: the openness and inclusiveness of the platform, as well as the huge user base of more than 200 million monthly active users and a highly active community atmosphere.
In the second half of the conference, Zhang Hou introduced in detail NetEase Cloud Music's latest podcast creator support program "Seeding Plan", which aims to provide podcast creators with traffic support, cash incentives and commercialization cooperation opportunities to help them achieve stable growth on NetEase Cloud Music. The seeding plan has formulated corresponding support measures for creators at different stages of development: providing traffic support, content guidance and payment function opening for newcomers, middle-waist anchors can enjoy tens of millions of cash incentives, 100 million traffic support, advertising resources, etc., and top anchors will receive 1V1 exclusive services such as IP construction and business empowerment to jointly promote the prosperity and development of the podcast industry.
The "Seeding Plan" is the first support program in the industry for video creators to enter the podcast industry, especially the "500 Video Anchor Ecological Support Program", which is a sub-program for video creators to transform into podcasts. NetEase Cloud Music will provide these creators with a series of support measures such as rights and interests transfer, settlement and settlement fees, so as to attract more video creators to join the podcast track, and introduce at least 500 video creators to join the podcast track in 2024.
In the award ceremony, the awards such as New Knowledge Podcast of the Year, Language Podcast of the Year, Music Podcast of the Year, Story Podcast of the Year, Trend Podcast of the Year, Dark Horse Podcast of the Year, and Achievement Podcast of the Year were announced one by one. Award-winning programs such as "Story FM", "Catfish Night Talk", "Across the Seas", "Basically Harmless", "Siwen, Scum", "Island Hopping FM", "Ritan Park", "Left and Right", "Vibration Crooked Boeing Room", "Don't Say Tricks" and other award-winning programs have won the recognition of many Yuncun listeners with their unique content style and high-quality podcast works.
The theme of the roundtable forum was "Podcasts Out of the Circle: Exploring Content Innovation and Strategies for Expanding Growth". The anchors of well-known podcasts such as "Story FM", "Basically Harmless" and "Crooked Boeing Room" discussed the opportunities and practices of making podcast content in different fields, including musicians doing podcasts and up masters doing podcasts, etc., these cross-border attempts have injected new vitality into the podcast industry, and conducted in-depth discussions on the creation methods and future trends of the podcast industry.
The successful holding of the first NetEase Cloud Music Podcast Conference not only built a platform for exchanges and cooperation inside and outside the industry, but also provided strong support and broad development space for podcast creators. In the future, NetEase Cloud Music will continue to listen to the voices of creators and users, optimize services, explore new possibilities, and promote the further prosperity of the podcast industry.