At present, the automobile market is changing unseen in a century, opportunities and risks coexist, and it is a good time to overtake in corners. In the midst of the changing situation, Chery is constantly exploring new paths for brand development with its firm pace and forward-looking vision. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, also elaborated on Chery's future strategic goals and development ideas, showing the ambition of a Chinese automobile company that pursues brand, quality and reputation.
Changing the track, the beginning of strength
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, pointed out that the future development direction of China's auto market should not only be limited to quantitative growth, but should also focus on the overall improvement of brand, quality, reputation and profitability. He believes that only by changing the track and changing the ranking method can we truly realize the transformation of Chinese cars from big to strong. This view not only reflects Chery's deep insight into market trends, but also demonstrates the firm determination of Chinese auto companies to pursue high-quality development.
Chery adheres to long-termism
Talking about Chery's future development strategy, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, said that it is necessary to adhere to long-term strategic thinking and pay attention to service, product quality and adaptive development. He proposed that Chery should follow the principle of "the right is the best", carry out targeted development according to the needs of target customers, and strive to improve the service level and spare parts supply capacity, so that every customer who chooses Chery products feels that it is worth the money. This user-centered development concept is the key to Chery's market recognition.
Secondly, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, believes that the market economy is a "volume" economy, but it cannot "roll" the price, and Chery will not choose the low-price competition, which is a way to kill a thousand enemies and lose eight hundred. On the contrary, Chery will strive to improve technology, quality and service level to create higher value for customers. Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, emphasized that Chinese car companies should strive to improve China's quality and technology, build a Chinese auto brand with global influence, and play a central role in China's economic development and China's intelligent manufacturing.
It is imperative to build a high-end brand
In the creation of high-end brands, Chery is also a pioneer who dares to try. Of course, Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, also lamented that no matter what era, building a high-end brand is a difficult task. However, for Chery, building a high-end brand is a long-term strategy that must be adhered to. Chery hopes to promote the rise of China's high-end brands through its own efforts, so that the world can recognize the quality and value of Chinese cars.
Yin Tongyue, Secretary of the Party Committee and Chairman of Chery Holding Group, believes that only by adhering to long-termism and pursuing excellence in brand, quality and reputation can Chinese automobiles truly become strong and move to the center of the world stage. In the future, Chery will continue to take technology as the root and user-oriented, and create more high-quality, high-tech, cost-effective, and heart-to-heart products for global users.