Embark on an extraordinary journey and witness the wonderful blending of cultures. On April 1, the 18th Sino-French Cultural Spring, the "Palace of Versailles and the Forbidden City" exhibition, and the tour of the Royal Opera House of Versailles all opened in Beijing. As an official certification of the French Embassy in China and a major project of the Sino-French Year of Culture and Tourism, the "Journey from the Forbidden City to the Palace of Versailles, Tribute to the Orient" initiated by Shenlong Automobile also officially started in Beijing on April 1. At the departure ceremony, Dongfeng Citroen Automobile and Dongfeng Citroen, together with Lawrence Xu, the designer of the Cannes "Dragon" robe" series, an internationally renowned designer, and the designer of Dongfeng Citroen's leading fashion design, brought a trend-setting fashion show full of "dragons", and launched the 2024 Versailles C5 X & the new version of the Tour.
Li Yang, general manager of the marketing center and secretary of the marketing party committee of Shenlong Automobile Co., Ltd
The 2024 Versailles C5 X provides customers with 8 extraordinary benefits: extraordinary value gifts, extraordinary popularity gifts, extraordinary financial gifts, extraordinary renewal gifts, extraordinary customized gifts, extraordinary lucky gifts, extraordinary warranty gifts, and extraordinary travel exclusive benefits.
A global flagship model that is "more than just a sedan, light luxury and leisure travel model".
More than a sedan, as Citroen's global strategic flagship model, the Versailles C5 X is positioned overseas as a "luxury sports station wagon", which has both the elegance and comfort of a sedan, the passability of an SUV, and the practicality of a station wagon. Li Yang, general manager of the marketing center and secretary of the marketing party committee of Shenlong Automobile Co., Ltd., introduced at the press conference that since its launch in 2021, with its unique design, entry-level luxury configuration, and sincere price, it has attracted the attention and love of consumers with independent thoughts, artistic aesthetics, and humanistic accomplishments. It is also known by many consumers as "the most people-friendly station wagon", "the most beautiful recreational caravan", "the first choice for 350,000 temperament station wagons", and "comparable to luxury imported station wagons".
The Versailles C5 X entry model is equipped with double-layer laminated silent glass on the front door, high-definition reversing image + rear ultrasonic radar, floating luxury panoramic sunroof, MCS master chassis, PHC adaptive hydraulic stability technology, 360THP + Aisin 8AT gold power combination, CAC leading comfortable seats, 6-way electric adjustment for the main and co-driver, this time the value is further advanced, adding seat heating, that is, the whole system is equipped with standard seat heating function.
The 2024 Versailles C5 X has a new version of the Travel, which comes from the European "HYPNOS" special edition. Zhu Hongyan, director of the styling and design department of Stellantis China R&D Center, introduced that "HYPNOS" is inspired by the ancient Greek mythology of the sleeping god "Hypnos", taking the meaning of "jizhi comfort", and has carried out two major upgrades on the basis of the extraordinary, adding 22 exquisite shapes and high-end equipment.
Zhu Hongyan, Director of Styling and Design Department of Stellantis China R&D Center
In terms of elegance and sportiness, the new version of the 2024 Versailles C5 X is a new Eclipse blue color, exuding the elegance of French romanticism.
The 19-inch diamond-cut Yuanshan black rims, with a high-end black roof + lightweight aluminum alloy luggage rack, are more personalized and sporty, practical and beautiful.
The rear triangular window is blended with streamer and hollow silk screen printing, showing the vehicle's luxury and elegance. The exclusive Campfire Red logo kit, which includes the HYPNOS inlaid custom logo and the C5 X exclusive logo, is paired with a scuff strip with chrome trim for a touch of purity and adds a touch of sophistication.
Inside, the new Moonsee Gray light interior is bright and transparent, and the interior atmosphere is simple and modern. Karuun's light wood grain door guards, dashboard trim panels, and central panel are laser-engraved with gold filigree and are all designed to reflect simple, effortless French chic and accompany you on a comfortable journey.
In terms of comfort, the new Claudia leather seats in the style of Moonsee Grey give customers a sense of relaxation and enjoyment like a living room. The rear seats can be folded down with one touch to create a large trunk space for the hatchback, and the European version of the luggage equipment introduced at the same time further enhances the attributes of the SUV.
Retractable trunk divider + trunk floor with guide rail + trunk stainless steel sill decoration + trunk power supply, as well as exclusive HYPNOS soothing foot pads, double-compartment central armrest storage box, luggage storage box, unique design, divided and orderly, carefully configure your journey planning, no matter how big the journey dream, all packed.
The 2024 Versailles C5 X & the new version of the Journey continues to inherit the three classic advantages of trend-setting design, extreme comfort and humanized technology that have been tested by the market and recognized by consumers.
In terms of trend-leading design, the design of the shuttle streamer front face, "X" shaped LED daytime running lights, and the streamlined body of the shuttle is unforgettable, very recognizable and unique. In terms of extraordinary comfort, the Versailles C5 X Brigade is equipped with a 360THP turbocharged engine upgrade + Aisin 8-speed automatic manual transmission, which can feel the fun of comfortable driving anytime and anywhere. In terms of human technology, the Versailles C5 X Brigade is equipped with the C-Connect 3.0 intelligent network system, combined with the 360-degree panoramic parking image, to create a high-tech intelligent driving experience, and is equipped with the L2.5-Pilot automatic driving assistance system, constantly creating a surprising experience for driving and riding, making travel calmer and safer.
A launch conference with a "very high dragon content".
2024 is not only the 60th anniversary of the establishment of diplomatic relations between China and France, but also the year of the dragon that occurs once in China in 60 years.
The bold and innovative "Dragon Robe" fashion show is inspired by the "Forbidden City", a temple-level art treasure house, from the unique architectural style to the priceless treasures, all of which reveal the ancestors' pursuit of art. The whole fashion show perfectly integrates Chinese and Western cultures with bold and innovative unique designs, allowing the old and the new to collide with sparks and nurture new fashion ideas.
Just like Dongfeng Citroen's 2024 Versailles C5 X, with its unique and innovative design concept, it combines the multiple advantages of sedan, SUV and station wagon, and combines the needs of Chinese customers to create an elegant, dynamic, and comfortable new experience, highlighting the inherent confidence and personality of Versailles.
Shenlong Auto has always played the role of "messenger" of Sino-French cultural friendship. As the first Chinese designer to appear at Paris Haute Couture Fashion Week, Laurence Xu is also the "messenger" of Chinese and French culture. Through a series of cars and fashions full of personality, fashion and elegance, the two sides continue to continue, enrich and expand the culture of China and France, and provide a platform and carrier for people-to-people exchanges between China and France.
A legendary journey from the Forbidden City to the Palace of Versailles
"From the Forbidden City to the Palace of Versailles" is a major project of the Sino-French Year of Culture and Tourism officially certified by the French Embassy in China, and it is the farthest distance, the widest range of participation and the longest lasting activity in the cultural and artistic exchange projects for the 60th anniversary of the establishment of diplomatic relations between China and France.
The 2024 Versailles C5 X&The new version of the 2024 Versailles C5 X&, which perfectly integrates the elegance of a sedan, the passability of an SUV, and the practicality of a station wagon, will lead the team to complete the wonderful and artistic journey of "from the Forbidden City to the Palace of Versailles".
Starting on April 1, the "From the Forbidden City to the Palace of Versailles" will pass through major cities such as Shanghai, Wuhan, Chengdu and Kashgar, as well as 17 domestic cities, including Qufu, Nanjing, Hangzhou, Jingdezhen, Shiyan, Xiangyang, Yichang, Chongqing, Xi'an, Lanzhou, Dunhuang and Urumqi. At the same time, offline theme activities will be held in Italy, Switzerland, France and other European countries.
At the launch conference of the 2024 Versailles C5 X, Shenlong Auto also mentioned Xiaomi, which has just released a new car recently, saying that "I very much recognize the generous and touching price that Xiaomi Auto has always insisted on." Over the years, Shenlong Auto has adhered to the principle of "conscience car and conscience price", focusing on the French customer group, continuing to create value for users in terms of brand, products and services, and striving to comprehensively improve the user experience and move customers.
If Xiaomi is the most Versailles in trams, then Versailles is the most millet in oil cars. The bold and innovative design of the 2024 Versailles C5 X perfectly integrates the elegance and dynamism of a sedan, the stability and passability of an SUV, and the practicality of a station wagon. As Citroen's global strategic flagship model, the Versailles C5 X is priced at nearly 300,000 yuan overseas, and the domestic price is much lower than overseas. In addition to the Versailles C5 X, many models of Shenlong Automobile are only half of the overseas prices in China.
In addition to the volume value and volume configuration, Shenlong Automobile also provides volume services. Last year, Shenlong Automobile upgraded the "Five Hearts Guardian Action 2.0" and launched a number of service policies such as "Lifetime Warranty for Original Spare Parts" and "Lifetime Free Rescue", providing customers with the whole life cycle service of "buying a car with confidence, using a car with peace of mind, caring service, happy to change cars, and working together all the way". In the future, Shenlong Auto will continue to be "customer-centric", move customers with higher-value products, services and brand experience, and make "once in the French system, lifelong legal system" become a proud declaration of customers.