#头条创作挑战赛#
The mobile phone circle is really unpredictable, and the brand that ranked first in the early years may now have closed down or even withdrawn from the Chinese mobile phone market. In 2024, there will be significant changes in China's mobile phone market, and the strong return of the Huawei Mate 60 series has strengthened the confidence of many netizens to buy Huawei mobile phones. But judging from the data released by well-known institutions, Glory has become the first, let's take a look at the specific content.
It turned out that IDC announced the top five smartphone manufacturers in China in the first quarter of 2024, including market share and year-on-year growth. This statistical table shows that in the first quarter of 2024, Honor became the first sales volume in the domestic mobile phone market with a market share of 17.1%, an increase of 13.2% compared to the same period last year. Huawei followed closely behind, accounting for 17% of the market, which can be said to have skyrocketed by 110% compared to the same period last year. OPPO, Apple, and vivo ranked third, fourth, and fifth respectively, and all fell to varying degrees, among them, Apple fell significantly, reaching 6.6%.
It is reported that the reason why Honor was able to become the first in China in the first quarter is because of its outstanding performance in the field of AI, and the Glory Magic6 series has an AI function that gives people a bright feeling. According to data released by IDC, in the first quarter, the first sales shipment of the Honor Magic series increased by 123% year-on-year. In addition, Honor's layout in the mid-range phone market is becoming more and more perfect, and more and more consumers like Honor mobile phones.
Huawei was able to achieve a 110% surge in the first quarter, mainly because of the Huawei Mate 60 series, Huawei Nova 12 series has a new Kirin chip blessing, satellite communication field, the new Hongmeng system blessing, so that the product power of Huawei mobile phones has been significantly improved, so that many fans who originally belonged to Huawei, once again firmly believe in the purchase of Huawei mobile phone information, especially Huawei Mate60 series, multiple platforms are still hard to find.
Apple's mobile phone has declined significantly,The core reason,Naturally, it is still the iPhone 15 series,In terms of comprehensive experience,Give people a sense of lack of sincerity,You know,Last year's listing of iPhone 15、15 plus、15 ProThese three mobile phones,In the case of the Android camp is popularizing 256GB storage,Apple still pushes the 128GB storage version,In contrast,The feeling of personal premium is inflated,Although iPhone The 15 Series frequently saved sales by cutting prices, but it didn't seem to have played much of a role, and there was still a 6.6% decline.
In general, judging from the current situation, Honor and Huawei, almost occupy 1/3 of the market share of the domestic mobile phone market, according to the current trend analysis, in the next 1-2 years, Huawei and Honor occupy the domestic market "half of the country" The peak or will reappear. What do you think about this?