Source: Copywriting free shipping
Since the rise of crazy literature, you can often brush up on Xiaohongshu and Weibo all kinds of jokes about migrant workers and school people, each expressing a beautiful mental state.
This kind of crazy literature, which seems to be crazy, is actually decompressing, they use all kinds of funny and banter ways to help everyone vent the emotions accumulated in their hearts, and after laughing, the whole body is refreshed and comfortable.
As a favorite brand of urban white-collar workers, IKEA has recently put together a wave of copywriting full of emotional value, and put a special selection of "Jerusalem" in the hearts of Chinese migrant workers - Shenzhen, which was released on the occasion of the 16th anniversary of Shenzhen IKEA.
This set of copywriting is widely circulated, I remember seeing the end, I have to say, IKEA's editor has not swiped Xiaohongshu.
01
Svaret Work Lights:
It's dawning again
Completely disregarding the feeling of the lamp
Say it's bright, it's on
02
Mattress:
Forgive everything before going to bed,
Wake up and turn the world upside down.
03
Duvet cover pillowcase:
Between late work and late marriage,
Choose good night.
04
Cup:
Set up a personal design this year
A super parallel commodity with exquisite and high-end appearance
05
Vase:
There's nothing wrong with making a vase,
What flowers bloom,
It's not up to you yet.
06
Towel:
You can wipe your sweat when you are tired,
I can still wipe my tears when it hurts.
07
Floor carpet:
Stomping his feet in anger every day,
It's all troubled to enter the door.
08
Garbage Basket:
Keep the good to yourself,
Not good,
Throw it in the trash.
09
Storage Cabinet:
It's not that life has to be neat,
But it's a bit of a miscellaneous
Still have to pack it up,
Out of sight is good.
10
Children's Bench:
Learn from your children,
Possess a bench
The ability to sit on the throne.
11
Carbon steel wok pan:
high-level "throwing pot",
"Hard steel" is not afraid either.
12
Angios:
A quilt cover,
Bye-bye, bye-bye-bye
13
菜篮子:
can afford to put it down,
It has always been safe to do things.
14
Sha Qi:
One person at work is three people involuted,
Go home, one person occupies three people, and lies flat.
15
Bookcase:
90% of the time to watch videos
Pack the book up
10% of the time to read books
"Load" it yourself
16
Drain basket:
Loved, hated
Don't let go of a drop in the bowl
17
Non-slip mats:
Slipping?
inexistent
Our floor is as steady as an old dog
18
Esta Sealed Bag:
It loves to pretend
It's super packed
19
Lesda Floor Lamp:
Everyone who struggles to live
All deserve to be shined
20
Sofa bed:
Slept in a good bed,
You know,
All the previous sleeps were in vain.
21
Laptop Stand:
Accompany you to the "trough"
Help you "ascend".
22
A-Shaped Table:
Ten years of popular songs,
The table is guaranteed for 10 years.
23
Handcart:
Life is always standing still?
Add the wheels and this will spin up.
24
Stool:
I can sit,
Who wants to stand again.
▼
Many people say that the mood of today's times has changed, and the out-of-the-circle copywriting ten years ago:
It's "Don't waste anything but sweat"
It is "a person who takes the initiative to compromise and does not deserve to be lucky"
It's "sometimes, it's my magnanimity to never back down"
It's "I'm not here to win or lose, I'm serious"
It is "those innocence in the eyes of others are all my wild gallop with my dreams as a horse"
It's still good to look at these copywriters now, and I still like them, but will they still resonate? Maybe, but as someone said, "The hard work and struggle you said should be your 3,000 per month class, right?"
Everything is indeed still developing, and the opportunities are still there, but the opportunity to double the effort and ten times the return is becoming less and less, and it is more about holding on to victory, so we find that the kind of remarks and copywriting that persuade people to be tired are difficult to resonate, and even if they don't handle it well, they will be subjected to cyberbullying.
It was Qunyushan who wrote to the mousse mattress "A good sleep will never make you miss the beauty of the world"
It is Zhang Chaoyang's physics class "The magnitude of gravity is related to mass, no wonder I am always attracted to beds every day"
It's butlab's bitter sweetheart "How can coffee be bitter, coffee can add milk, but work hard but can't raise salary"
There is also this kind of "turn the alarm clock into suona in the future, and go to work when you wake up, and go on the road without waking up"
More like reminding everyone to lie down and rest, and helping people vent their emotions is becoming more and more out of the circle, because this emotional value is what many people really need at the moment.