The ancient city of Pingyao, Shanxi, a treasure of thousand-year-old history and culture, recently ushered in a unique event. Casarte joined hands with Tmall Youpin to hold the second Pingyao International Fashion Week in the ancient city, integrating fashion trends with oriental aesthetics and traditional national culture, presenting a visual and cultural double feast for high-end fashion people.
The fashion week with the theme of "smart home decoration new life" was launched under the unique background of the ancient city of Pingyao. Fashion brands such as Xianweiyang and Shoulder Cloud have appeared one after another, and jointly build a fashion ecological alliance with the Casarte brand. The participation of high-end brands such as BMW has added a strong fashion atmosphere to this fashion week.
At the event, Li Peixuan, a famous musician and member of the Inner Mongolia Youth Federation, and Xinghua, the host of Shanxi TV Station, and other fashionable people gathered together to help the fashion week platform. Li Dongming, Marketing Director of Haier Smart Home Shanxi Branch, delivered a speech as a brand representative, expressing his ardent expectations and best wishes for this event.
In addition to the display of fashion brands, this event also focuses on interactive experiences with consumers. The on-site interaction of six major industries, including refrigerator oxygen control and preservation, washing and Jinxiu care, air conditioning to enjoy natural wind, etc., created a one-stop scene experience and service experience for consumers. At the same time, the event also cooperated with the government and members of different brands to carry out diversified operations, and invited Casarte hedging users, Pingyao powerful people, and VIP users of different brands to experience the charm of Jinshang's show at close range.
In terms of communication, this event adopted a three-dimensional communication strategy. In the early stage of the event, it was warmed up through media such as Douyin information flow video delivery, Toutiao, Baidu APP, Sohu.com, etc., and in the middle stage, it was disseminated in real time through live photo links, short video tidbits, etc., and in the later stage, it was reported and disseminated by media such as Yellow River TV, Toutiao, Sina.com, NetEase, Tencent, etc., covering a total of 7.6 million people.
It is worth mentioning that this fashion week also achieved the goal of integrating product, efficiency and sales through live broadcast. Through Pingyao International Fashion Week, Douyin, Casarte Shanxi Video Account and other platforms, a 1+6+N live broadcast mode has been formed, attracting a large number of viewers to watch online. At the same time, combined with the main products of Tmall channel scenarios, a small windmill was formed for drainage and empowerment, which effectively improved the sales conversion rate.
In the end, the event was a very complete success. The whole network has reached 7.6 million person-times, with a total of 3,000 on-site interactions, 500+ member retention, and 30 groups of intended users, which is expected to continue to reach 750,000 yuan in retail. This fashion week not only shows the exquisite, technological and artistic genes of the Casarte brand, but also injects new vitality into the Tmall premium channel and jointly promotes the development of the fashion industry.
Looking forward to the future, Casarte will continue to work with partners such as Tmall Premium to carry out in-depth cooperation in more fields, bring more high-quality and high-grade fashion products and services to consumers, and jointly create a better home life experience.