"It's open, it's open, it's been inherited for more than 100 years, it's okay!" Two days ago, in front of the CCTV camera, Kong Huachao, secretary of the party branch of Zhanjiadai Community, Linpu Town, Xiaoshan, Hangzhou, picked up the pickled cabbage from his hometown from the vat and displayed it in front of the national audience.
This is not the first time Kong Huachao has brought his hometown specialties to CCTV. In February this year, he appeared on the stage of the first Chinese Farmers' New Year Party "Hemei Rural New Year Party" to share his experience of returning to the village to help farmers.
"Polishing the golden business card of the 'hometown of pickled cabbage', let the pickled cabbage in our village 'go out', and the people will get rich. Kong Huachao said that this is his original intention.
During the day, he is the secretary of the community
At night, it is a streamer with goods
At 8 p.m. on April 24, the live broadcast room of the "Home of Farmers and Farmers" was particularly lively.
(Screenshot of the live broadcast on the night of the 24th)
"Anchor, how does this taste?" "Is there a lot of fabric in the meat dumplings?" Facing the barrage of swiping the screen, Kong Huachao responded skillfully.
Viewers who occasionally pass by the live broadcast room should find it difficult to imagine that the other identity of this handsome, smiling and sunny anchor in front of the screen is the community secretary.
Back a few years ago, at that time, even Kong Huachao himself did not expect that he would become the "wild spokesperson" of his hometown's agricultural products. "At that time, I was doing e-commerce trade in Fujian, and my annual sales once reached 10 million. There was a need in the village, so I came back. ”
In 2020, Kong Huachao was elected as the secretary of the party branch of Zhanjiadai community, becoming the youngest secretary of the village (community) party branch in Linpu Town at that time.
A "fledgling" post-90s generation, let the villagers of the father's and grandfather's generation in the village support and convince him, Kong Huachao relies on sincerity and ability.
(Real picture of Zhanjiadai Village, courtesy of the interviewee)
After taking office, Kong Huachao aimed at the collective economic development of the village, established the Zhanjiadai Village Joint Stock Economic Cooperative, and also innovatively launched the collective economic project "Pickle Society" to revitalize the village-level reserved land resources and promote the villagers to get rich.
After the "Pickle Society" was officially put into operation, it brought tangible benefits to the people. From getting up early and going to the vegetable market to set up stalls to sell vegetables, there is also a "price war", and now through the unified procurement of the "Pickle Society", everyone's sales do not have to worry, and the money is more than before.
With the humorous image of the secretary of "Caicai" in the short video, Kong Huachao's online agricultural assistance channel has also made rapid progress. In the video, Kong Huachao always appeared in the field in a dialect, collected fresh vegetables while talking with the villagers, and then sent the dishes to the back kitchen of the village's elderly canteen when he turned his head.
Although netizens ridiculed, they also found that this kind of natural and harmonious relationship was not acted.
(Kong Huachao actively interacted with the villagers in the field, photo provided by the interviewee)
Working during the day and live at night, relying on this hard work, Kong Huachao converted everyone's love for video content into the popularity of the live broadcast room.
On November 5 last year, his live broadcast room set a record of selling 2,500 catties of pickled cabbage in two hours.
Up to now, the fans of "Three Rural Families" have exceeded 230,000.
It's lucky to stand on the cusp of the e-commerce era
I want more people to know about Xiaoshan
From 7:03 p.m. to 11:28 p.m., the live broadcast of "Three Rural Homes" ended.
Although the high-intensity work rhythm is tiring, Kong Huachao feels that it is worth it. "I am very lucky to be able to stand on the cusp of the e-commerce era, and I want to take this opportunity to let Zhan Jiadai's pickled cabbage and Xiaoshan's agricultural products go to the whole country. ”
(The number of fans has exceeded 230,000)
With the growing fame of the "Home of Agriculture, Rural Areas", more and more villages have found Kong Huachao to recommend local agricultural products, hoping to bring them a belt.
"Why not? We're like an online market, as long as it's of good quality, customers will love it. In Kong Huachao's view, it is best to expand the supply chain and let more farmers increase their income and get rich. "Through cooperation, new products can also be launched in their live broadcast room, which is mutually beneficial. For this reason, Kong Huachao will go to other places to inspect and select products. As an online channel to help farmers, the "Three Rural Homes" sold more than 200 tons of agricultural products last year.
(Kong Huachao personally selected the products provided by the interviewee)
At the beginning of this year, Kong Huachao received an invitation to go to CCTV to record a program. "To be on CCTV and let the people of the whole country know about the pickled cabbage in our village, the people in the village are both happy and proud. During the recording of the program, I also met a lot of excellent 'new farmers'. ”
(The whole family watched Kong Huachao's CCTV program together, courtesy of the interviewee)
During Kong Huachao's more than three years as community secretary, the net income of the village collective rose from 100,000 yuan to 1.5 million yuan per year. Through the village collective project, more and more local villagers have achieved doorstep employment. The "Pickle Society" not only pickles vegetables, but also undertakes various activities such as research and parent-child research.
"Many of the villagers are already good pickles, so it's perfect for them to bring their children to experience the pickle culture firsthand. Kong Huachao said that he had watched his grandfather pickle cabbage since he was a child, and now children in the city are rarely able to see it. "More than 100 years of pickled cabbage traditional skills can not be lost, through industrial support and cultural activities, let our village brand start, become a well-known golden business card. ”
Source: Chao News reporter Teng Yitao