CFIC Introduction
Original title: "Play" out of the trillion-level industry outdoor economic development potential is great
The most beautiful April day in the world. In the spring, many people go on biking, camping and mountaineering, and enjoy the joy of outdoor sports. In recent years, people's enthusiasm for outdoor sports has been rising, and the supply of products related to outdoor sports has become increasingly abundant. The development of the outdoor sports industry has met new consumer needs and injected new growth momentum into the consumer market.
(File picture, Xinhua News Agency)
Close to nature: "outdoor heat" heats up
"Chaobai River Camp on the Earth" in Shunyi District, Beijing, with green grass and gurgling streams. "On weekdays, there are about 100 customers a day. When it comes to holidays, more people come. Hu Zeyang, the camp's marketing director, told the China Securities Journal that during the Qingming Festival holiday, the camp has 400 to 500 guests a day. In the past few days, the bookings for the "May Day" holiday have also been relatively good, and the number of bookings has basically reached the highest level of individual passenger reception on weekdays.
As a senior practitioner, Hu Zeyang clearly feels that outdoor sports continue to heat up and have penetrated into all age groups. "Last year, the camping crowd was dominated by young people, but this year there are more and more family trips, and it is becoming more and more common for the young and the old to camp together. He said.
Not only camping, but also outdoor sports such as cycling, mountaineering, and hiking have increased significantly. According to data from Meituan and Dianping, since the beginning of this year, "cycling park", "cycling club" and "camping barbecue" have become popular search terms.
According to the "2024 Spring and Summer Taobao Tmall Sports Outdoor Industry Trend White Paper" released by Tmall a few days ago, more than 60% of respondents have significantly increased the frequency of participating in outdoor sports in the past year. According to a report by the China Business Industry Research Institute, as the people's enthusiasm for outdoor sports continues to increase, the proportion of people who regularly participate in physical exercise in the mainland is expected to exceed 45% by 2025.
Equipment first: outdoor products are selling well
According to the relevant data of the special sale e-commerce Vipshop, since mid-March, the sales of outdoor wear and sports shoes and clothing have exploded, of which the sales of running shoes have increased by 54% year-on-year, the sales of sports sweatshirts have increased by 62% year-on-year, and the sales of jackets have increased by more than 70% year-on-year.
According to the "2024-2029 China Outdoor Equipment Industry Market Prospect Forecast and Future Development Trend Research Report" released by the China Business Industry Research Institute, the scale of China's outdoor equipment market will increase from 67.5 billion yuan in 2019 to 87.2 billion yuan in 2023. Analysts at the China Business Industry Research Institute predict that the compound annual growth rate of China's outdoor equipment market will be 5% from 2023 to 2028, and the scale of China's outdoor equipment market will exceed 90 billion yuan in 2024, and is expected to exceed 100 billion yuan in 2028, reaching 111.3 billion yuan.
Industry insiders said that with the economic and social development and the improvement of living standards, consumers pay more attention to physical health and quality of life, and the demand for outdoor sports will continue to be released, injecting new impetus into the consumer market.
Policy support: the number of enterprises has increased significantly
Last year, the National Development and Reform Commission, together with the General Administration of Sports of the People's Republic of China, issued the "Action Plan for Promoting the Construction of Outdoor Sports Facilities and Service Improvement (2023-2025)", which proposed to promote the total scale of the outdoor sports industry to reach 3 trillion yuan by 2025.
The Action Plan also clearly supports the construction of camping sites. Encourage qualified tourist attractions, tourist resorts, rural tourism spots, recreation belts around the city, country parks, sports parks, etc., on the basis of meeting the requirements of relevant planning and planning environmental assessment, delineate camping and leisure functional areas.
With the support of policies, the number of outdoor sports-related enterprises has increased significantly. According to the report, up to now, there are more than 279,000 outdoor sports-related enterprises in the mainland. Among them, there will be 67,000 new outdoor sports-related enterprises in the country in 2023, a year-on-year increase of 92.78%. From January to February 2024, more than 7,000 new related enterprises were registered, an increase of 3.9% over the same period in 2023.
Industry insiders believe that with the support of policies and the development of the market, the outdoor economy is expected to continue to maintain a strong growth momentum.
Source of this article: China Securities Journal
Reporter: Wang Shuyan, Peng Yang
WeChat editor: Guan Qiao
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