△ Dianjiang Peony Cultural Festival was rated as the most influential cultural and tourism festival in western China
On March 21, the 2024 Chongqing Spring Tourism Launching Ceremony and the Opening Ceremony of the Dianjiang Peony Cultural Festival opened at the Dianjiang Sanhe Lake Expo Center. At the opening ceremony, Dianjiang released the best practice cases of Chongqing's cultural tourism system in 2023, and at the same time held a centralized signing of investment promotion projects in the first quarter, highlighting the continuous practice of the innovative development concept of using cultural tourism to light up the future of the countryside.
In recent years, Dianjiang has achieved transformation and development with the help of ecological cultural tourism, and has been awarded the 2023 National Top 100 Counties with County Tourism Development Potential, and the Dianjiang Peony Cultural Festival has won the honor of the most influential cultural and tourism festival in western China.
△ Tourists immerse themselves in the poetic customs of the original hometown of peony
The original hometown of peony is full of beauty
The history of peony planting in Dianjiang can be traced back to the Western Han Dynasty, so it enjoys the reputation of "the source of Chinese peony". The annual Dianjiang Peony Cultural Festival shows the grace and luxury of Dianjiang peony, and also shows the unique charm of Dianjiang cultural tourism.
The stage of the festival and the singing of the industry are the development paradigm of Dianjiang cultural tourism. Through the peony cultural festival, invitations will be issued to merchants at home and abroad to appreciate the luxurious charm of peony and share the development opportunities of Dianjiang.
The Dianjiang Peony Cultural Festival has been held since 2000 and has become the most iconic development event in Dianjiang. The theme of this year's Peony Cultural Festival is "Peony Blossoms • Fragrance about Dianjiang", which mainly highlights the "Dianjiang Flavor", Sichuan-Chongqing cooperation and the integrated development of agriculture, culture, sports and tourism, reflecting the high-quality development and high-quality life of Dianjiang, and the wonderful economic, trade, cultural and tourism activities will last until May.
During the Peony Cultural Festival, there are not only major activities such as the centralized signing of investment promotion projects, the centralized opening and completion of key projects, and the promotion of high-quality resources, but also various cultural and tourism activities and sports events such as the "Sichuan and Chongqing Music Turning the Sky" municipal-level mass cultural activities, peony special poetry collection and exhibition, etc., so that tourists at home and abroad can immerse themselves in the poetic customs of the original hometown of Peony.
"Pakistan Tianfu, Peony Township" is the precise positioning of the development of Dianjiang's cultural tourism industry. Relying on the pleasant climatic conditions and beautiful natural scenery of the Mingyue Mountain Rural Revitalization Demonstration Belt, Dianjiang is building three characteristic industrial belts of Baili Cailin, Baili Flower Valley and Baili Caitian along the two main roads of Mingyue Avenue and Tianxiang Road in accordance with the spatial layout of "mountain tourism and mountain industry", and accelerating the construction of four boutique scenic spots of Datianchi Dam, Dakai Peak, Datianbaozhai and Dadongyin, forming a cultural tourism product matrix with Dianjiang recognition.
The high-level scene creation has polished the new business card of Dianjiang Cultural Tourism. Sanhe Lake Wetland Park was rated as a national 4A-level scenic spot, Mingyue Tianxiang Tourism Resort successfully created a municipal-level tourist resort, Xinmin Town was rated as a municipal-level rural tourism key town, and Biqiao Village was rated as a municipal-level smart tourism village demonstration site. B&B groups such as Bagu Suji, Fengmenpu Station, Dorothy, Bashan Night Rain, and Stone Footprints have accelerated their agglomeration, and Mingyue Mountain camping bases such as Xianyun Mingju, Guaziping, and Tianchiba have formed a trend.
Last year, the county received 8.603 million tourists and achieved a comprehensive tourism income of 5.51 billion yuan, a year-on-year increase of 28.06% and 28.94% respectively. This set of proud data fully demonstrates the development vitality of Dianjiang's cultural tourism industry.
△ Glass viewing platform in Kaizhifeng tourist area
Dianjiang Cultural Tourism is a good show
Dianjiang is located in the hinterland of Mingyue Mountain, in order to deeply integrate into the construction of the Chengdu-Chongqing Economic Circle, Dianjiang and Chongqing Liangping, Changshou and Sichuan Dachuan, Dazhu, Kaijiang and Linshui have cooperated to establish the Mingyue Mountain Cultural Tourism Alliance, jointly build a new platform for the integration of regional tourism development, collaborate and innovate a new model of integrated development of culture and tourism, create a regional cultural tourism brand of Mingyue Mountain, and work together to create a new landmark of the Bashu Cultural Tourism Corridor and a well-known tourist destination in the country.
The co-construction and co-creation of Dianjiang and neighboring districts and counties will accelerate the realization of a new integrated development pattern of infrastructure interconnection, industrial complementarity, cultural and tourism integration, environmental co-governance and service sharing, enhance the brand influence of Mingyue Mountain tourism, highlight the resource advantages of Dianjiang tourism, and attract more tourists to enter Dianjiang to enjoy the beauty of natural landscapes and enjoy the charm of humanistic poetry and painting.
The vigorous development of the tourism economy requires extensive participation of the whole industry and the whole chain. By improving infrastructure construction and service quality, Dianjiang continues to meet tourists' new expectations and needs for high-quality tourism. Chongqing Xingdian Cultural Tourism Co., Ltd. shoulders the mission of building and operating Dianjiang Scenic Area. Last year, the company completed a total project investment of about 25 million yuan. It has realized the construction of 17 projects such as Bailing Mountain Highway, Nanzhushan Highway and foundation quality improvement and transformation, and the quality improvement and transformation of Bailing Mountain, Sanxingzhai, Kaizhifeng, Gongzhuling and Shashigou green landscapes, and completed the replacement of more than 30 acres of ornamental varieties in the core area of peony and peony.
The large-scale investment promotion has promoted the heat of Dianjiang's cultural tourism industry to continue to heat up. Last year, Dianjiang's cultural tourism industry attracted 895 million yuan of investment, introduced the top domestic homestay brand - Shanghai naked Group to operate Fengmenpu Tourism Boutique Homestay, and introduced China Luoyang Shenzhou Peony Horticulture Co., Ltd., known as "China's peony living fossil", to build the Changhong Hemei Rural Project. At the same time, Dianjiang has also planned Mingyue Mountain Rural Revitalization Demonstration Belt Projects such as Mingyue Flower Valley, Mingyue Zhuxiang Resort, and Bagu Suji Phase II, and compiled and completed the planning and design plans of Changshou Lake Qianyue Bay Tourist Resort and Dashixiang Leakantan Gou Tourist Area, forming a good trend of product gradient development and unabated popularity of scenic spots.
The three-dimensional promotion of landscape reconstruction, scenic spot operation and tourism marketing has turned Dianjiang landscape peony into a longing poem and distance, which has greatly enhanced the popularity and reputation of Dianjiang cultural tourism.
△ Kaizhifeng tourism theme amusement area
Integrated development stimulates potential
In the era of all-for-one tourism, cultural tourism is transforming from simple sightseeing to diversified and in-depth experience. All-for-one tourism is not to build scenic spots, hotels, restaurants, amusement facilities, and tourism complexes everywhere, but to rely on the superior resources in the region to make tourism more scientific, more quality, and more distinctive. Through the cross-border integration of "cultural tourism + all industries", Dianjiang continues to shape new tourism scenes, reconstruct new forms of tourism, and stimulate new tourism potential.
In the context of Sichuan and Chongqing working together to build the "fourth level" of China's economic growth, Dianjiang has placed the cultural and tourism industry in the overall pattern of the construction of the Chengdu-Chongqing Economic Circle, and is committed to building a 100 billion yuan industrial carrying area, a health and cultural tourism cluster with integrated development of agriculture, culture and tourism, and an important leisure tourism destination in Chongqing.
By building a cultural tourism platform, Dianjiang revitalizes high-quality resources such as Bailing Mountain, Wuzhi Island, and Osmanthus Coal Mine, promotes the implementation of key projects such as the Peony Cultural Experience Center, Mingyue Flower Valley, and Mingyue Bamboo Township, and expands and strengthens key industries such as peony and peony planting bases, research bases, and fast chefs, and promotes the integrated development of the cultural and tourism industry with industry, agriculture, education, health care and other industries, and uses the "one industry" of the cultural and tourism industry to drive the "prosperity of all industries" of related industries, laying a solid foundation for the sustainable development of Dianjiang's cultural and tourism industry.
In order to do a good job in attracting tourists, Dianjiang has fully integrated into the "metropolis" and "Great Three Gorges" tourism by increasing the promotion of the city's brand image, cultural tourism IP and tourism routes, and built an online and offline all-media three-dimensional publicity and promotion system. Focusing on urban leisure, rural vacations, RV camping, outdoor sports, etc., we will vigorously develop product formats such as "slow life, micro-vacation, and deep experience", expand and strengthen the China (Dianjiang) stone grinding bean flower prefabricated vegetable supply chain base and peony culture experience hall, and make excellent and special "Dianjiang peony" and "Dianjiang stone grinding bean flower" characteristic consumer brands, so as to create an important leisure tourism destination in Chongqing and a well-known research destination in southwest China.
With the integrated development of cultural tourism and commerce, agriculture, industry, sports, health care, and research, the boundaries of Dianjiang's cultural tourism industry have been continuously broken through, and the cultural tourism industry has shown a good trend of "prosperity of people and finance", which has become the main focus of Dianjiang's transformation and development.
Source: Chongqing and the World
Photo/Chongqing Xingdian Cultural Tourism Development Co., Ltd