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Liang Ping: Create a recognizable and distinctive cultural tourism brand

author:Chongqing and the world
Liang Ping: Create a recognizable and distinctive cultural tourism brand
Liang Ping: Create a recognizable and distinctive cultural tourism brand

△Liangping Shuanggui Lake National Wetland Park

In the early spring, strolling through the Liangping Shuanggui Lake National Wetland Park, a picture of clear water, green shore, fish swimming, and birds flying is slowly spreading. The beautiful style of changing scenery and blending of cityscapes vividly interprets the development concept of harmonious coexistence between man and nature, urban culture and eco-tourism.

The interaction of the cityscape and the integration of the scenery and the city are a new tourism scene carefully built by Liang Ping in line with the development of the times and the reform of tourism consumption, creating a touching "poetry and distance" for tourists at home and abroad.

Liang Ping: Create a recognizable and distinctive cultural tourism brand

△ The urban pattern of mountains and cities embracing each other and water cities relying on each other

Shuanggui Pastoral's "Health Travel Classic"

The International Wetland City, the Capital of Prefabricated Vegetables in Western China and the Mingyue Mountain Green Development Demonstration Belt are the three business cards of Liangping, and they are also an important support for Liangping's high-quality development. On the new track of cultural and tourism integration, Liang Ping has worked innovation, compared with each other in terms of efficiency, and has run out of the acceleration and new atmosphere of the development of characteristic cultural tourism.

Walking into the Shuanggui Pastoral Scenic Area, the red walls and green tiles, the staggered Shuanggui Hall comes into view, and the historical atmosphere and humanistic feelings come to the face, which instantly brings tourists into this pure land where nostalgia can be placed.

Liangping adheres to a high starting point and high standard planning and construction, optimizes and upgrades the business format of the scenic spot, upgrades catering and accommodation, and does excellent and special cultural tourism services, and meticulously crafts in the aspects of "eating, living, traveling, traveling, shopping, and entertainment", so as to build the Shuanggui Pastoral Scenic Area into the finishing touch on the tourism chain of Liangping.

Liang Ping: Create a recognizable and distinctive cultural tourism brand

△Sangkeido

Shuanggui Vegetarian Experience Center is the first large-scale vegetarian (vegetarian) functional place in Liangping, with a vegetarian restaurant and a vegetarian exhibition hall, and is equipped with guest rooms, tea rooms, baking rooms, calligraphy and painting libraries, chess and card leisure rooms and other supporting facilities. The "Three Treasures of Vegetarian Cuisine" and more than 100 vegan dishes combined with home-cooked dishes have been developed, bringing a new vegetarian experience to tourists.

The health care project located in the Shuanggui Pastoral Scenic Area is an important window for Liangping to show a new image of tourism. The project has a planned area of 305 acres, including Shuanggui Reception Center, Vegetarian Pavilion, Prefabricated Vegetable Exhibition Hall, Archway, etc. With Shuangguitang as the center and the theme of "nourishing the heart" and "nourishing the body", the project integrates the six resources of mountains, water, fields, townships, people and temples, and relies on characteristic resources such as Shuangguitang, landscape and pastoral scenery, traditional farming culture, etc., to create a health and wellness tourism destination, a national high-quality demonstration health and wellness experience place and a large-scale pastoral scenery tourist resort.

After two years of promotion, the health care project has gradually entered the public eye. The bluestone archway, the tourist reception center and some intelligent new scenes have been put into use, and a high-quality demonstration health and wellness experience place integrating health and wellness, ecological leisure, health praying, and pastoral sightseeing has been generated, becoming a new example of the integrated development of Chongqing's agriculture, cultural tourism, and industry, cityscape.

Liang Ping: Create a recognizable and distinctive cultural tourism brand

△ Millennium Ryota

Bright Moon Mountains' "Cooperative Card"

Walking into the Baili Zhuhai Tourist Resort, the verdant bamboo sea moves in the wind, making the tourists feel at ease.

Baili Bamboo Sea is located in Mingyue Mountain, named after the bamboo forest that stretches for hundreds of miles, and enjoys the reputation of China's longevity bamboo, China's natural oxygen bar, and forest health base. Rich in bamboo, wood and mineral resources, Liang Ping has built Baili Zhuhai into a tourist resort integrating bamboo sea health care, popular science research, homestay experience, leisure and entertainment, hiking and sightseeing, parent-child interaction, barbecue and camping.

Liang Ping: Create a recognizable and distinctive cultural tourism brand

△ Mingyue Mountain Green Development Demonstration Belt Baili Trough

With a total length of 232 kilometers, the Mingyue Mountain Range is located at the junction of Chongqing and Sichuan, with beautiful scenery and ecological livability, and is an important ecological barrier in the upper reaches of the Yangtze River. In order to promote the construction of the Chengdu-Chongqing Economic Circle, Liangping District, Changshou District, Dianjiang County in Chongqing and Dachuan District, Dazhu County, Kaijiang County and Linshui County in Sichuan Province have jointly established the Mingyueshan Cultural Tourism Alliance, which is committed to building a cultural tourism community with resource sharing, tourist source co-assistance, market co-development, brand co-creation, regional co-governance and talent co-cultivation, and jointly build a new landmark of the Bashu Cultural Tourism Corridor and a well-known tourist destination in China.

Seven districts and counties in Sichuan and Chongqing, which share Mingyue Mountain and drink the water of the Yangtze River, rely on the Mingyue Mountain Cultural Tourism Alliance to jointly discuss new ideas for the development of Mingyue Mountain cultural tourism. The new model establishes a reciprocal mechanism for the tourism market in Sichuan and Chongqing in the Mingyue Mountain region, creates a service standard system for the cultural tourism brand of Mingyue Mountain, promotes the interconnection of infrastructure and the integration of cultural and tourism promotion and marketing platforms, promotes the deep integration of culture and tourism, improves the cultural and tourism industry chain, strengthens the research and development of cultural and creative products, builds a multi-level exchange and dialogue platform for cultural tourism in Mingyue Mountain, and supports the holding of various cultural and tourism activities such as festivals, exhibitions, roadshows, and events.

The joint efforts of Liangping and neighboring districts and counties have accelerated the construction progress of infrastructure for major cultural and tourism projects, and amplified the resource advantages of Liangping tourism and the tourism brand advantages of Mingyue Mountain. The interconnection of tourism elements and the upgrading of tourist attractions have made Mingyue Mountain a highly recognizable and influential upstart tourist attraction.

Liang Ping: Create a recognizable and distinctive cultural tourism brand

△Kawanishi Village

The "International Style" of Wetland Cities

"The only international wetland city in southwest China" is the label that Liang Ping is proud of, and it is also the biggest confidence for Liang Ping to create a characteristic cultural tourism.

In recent years, Liang Ping has combined the construction of an international wetland city with the high-quality development of tourism, dug deep into the advantages of cultural elements and resources, cast the soul of tourism with culture, gather gas with tourism as the industry, and write a deep and practical article on the integration of culture and tourism, and built and put into use more than 20 scenic spots such as Baili Zhuhai Tourist Resort, Shuanggui Pastoral Scenic Spot, Talc Ancient Village, Wanshi Gengchun Liangping Pomelo Sea, Wanshi Gengchun Shugu Farm, etc., which deeply integrate the cityscape with agriculture, culture and tourism, and gradually highlight the "international model" of the international wetland city.

In order to shorten the distance between the scenic spot and the city, Liang Ping combined tourism industrialization with new urbanization to promote urban civilization, agricultural civilization and tourism development.

Liang Ping: Create a recognizable and distinctive cultural tourism brand

△梁山驿

Located in Longyin Village, Ansheng Town, on the outskirts of the city, it is an important display window of "Ten Thousand Stone Ploughing Spring", and the scenery of rice fields and modern cities contrast with each other. Liang Ping vigorously excavated the folk culture of ecological farming, and combined the small and micro wetlands of rice fields with the forest group of the courtyard of the homestay, which not only created a landscape of "surrounded by mountains and trees, and surrounded by bamboo and trees", but also retained the farming culture and nostalgic charm. Every Spring Festival, intangible cultural heritage folk programs such as Liangping woodblock New Year paintings, Liangshan lantern operas, New Year customs culture exhibitions, and "Iron Flowers" are staged in various scenic spots in turn, continuing to consolidate the road of cultural and tourism integration of "intangible cultural heritage + festivals", "intangible cultural heritage + cultural tourism" and "intangible cultural heritage + industry".

In order to do a good job in the second half of the international wetland city, Liang Ping vigorously promoted the "small and micro wetland +" model, vigorously developed wetland economic industries such as "Eight Immortals of Water Element" and "Eight Immortals of Water Meat", relying on rice field wetlands and small and micro wetlands in rural areas, developed wetland tourism industries such as Mingyue Mountain Baili Zhuhai B&B Group and 10,000 Mu Daoxianglin Group B&B Group, and held high-quality festivals and activities such as the Mingyue Mountain Ecotourism Cultural Festival, so as to continuously broaden the economic value of wetland ecological products. Through the model reconstruction of ecological industrialization and industrial ecology, we will create a health and cultural tourism destination with international influence.

Liang Ping: Create a recognizable and distinctive cultural tourism brand

△Kawanishi Village

Last year, the "Green China Tour", co-sponsored by the National Greening Committee, the National Forestry and Grassland Administration, and the National Executive Committee for Concerned Forest Activities, entered Liangping. Authoritative ecological experts from home and abroad, representatives of 13 international wetland cities in China, and domestic mainstream media reporters gathered in Liangping to appreciate the beauty of Duliang, discuss ecological protection, and seek green development.

Those who are like-minded do not take mountains and seas as far. In the poetic and picturesque sense of the integration and symbiosis of wetlands and cities, Liang Ping is welcoming visitors from all over the world with the beautiful style of an international wetland city, allowing domestic and foreign tourists to enjoy the beauty of natural landscapes and enjoy the charm of humanistic poetry and painting.

Source: Chongqing and the World

Photo/Courtesy of Liangping District Culture and Tourism Commission