On April 23, party members and cadres from the Fourth Procuratorate Department (Intellectual Property Procuratorate Office) of the First Branch of the Tianjin Municipal People's Procuratorate and the District Procuratorate came to Guishunzhai, a time-honored brand in Heping District, to visit service enterprises on the occasion of World Intellectual Property Day, and sent intellectual property protection, especially the relevant content on the intellectual property protection of time-honored brands, to the enterprises.
During the visit, the party members and cadres of the municipal and district procuratorates visited the Luzhuangzi Guishunzhai store located on Heping Road to learn about the historical inheritance of the century-old brand, the arrangement of centennial festival activities, Douyin online live broadcast and various special pastries.
The relevant person in charge of Lu Zhuangzi Gui Shun Zhai said that in recent years, with the gradual recovery of the offline market and the hot sales of Douyin online goods, all kinds of incidents of rubbing the popularity of "Lu Zhuangzi Gui Shun Zhai", especially the trademark brand problem, have occurred many times, not only in the consumer market to confuse the public, but also to affect the brand and credibility of the time-honored brand to varying degrees, and the party members and cadres of the city and district procuratorates have been very "thirst-quenching" in this door-to-door service Through the explanation of typical cases and the distribution of publicity materials, we learned how to protect the intellectual property rights of time-honored brands, and also provided us with a legal "toolbox" for reasonably and legally safeguarding intellectual property rights and interests.
At present, criminal cases of infringement of intellectual property rights of time-honored brands are characterized by industrialization and chaining, involving a large number of people, involving complex links, and highly concealed modus operandi. In the next step, the municipal and district procuratorate systems will combine the World Intellectual Property Day to adopt the "whole chain" to combat crime and revitalize the time-honored brand signboards, trace the "new model" of traceability management, treat the "diseased" and "not sick" together, integrate the performance of duties to help enterprises protect their rights, and make the judicial protection of time-honored brands more powerful, establish a coordinated protection pattern, expand the protection channels of time-honored brands, and other measures to further strengthen the protection of intellectual property rights and help the development of "time-honored brands".