In modern society, sedentary office has become a common phenomenon, according to statistics, modern young people "sit" up to 14 hours a day, accounting for almost 60% of the day. The ergonomic chair designed for the sedentary scene came into being, and its excellent comfort has won the favor of consumers. With the popularity of the industry, the price of ergonomic chairs has also continued to rise, and the price of thousands of people has made many people feel pressured.
As one of the earliest brands to enter the ergonomic chair, Netease Yanxuan quickly grasped the pain points of the demand for ergonomic chairs within 1,000 yuan, and launched the small waist S9Pro ergonomic chair, including suspended lumbar support, 6cm sitting depth adjustment, 12 adjustable parts of the whole body and other configurations that are only available in 1,000-yuan engineering chairs, the price is only 699 yuan, which can be called a "technical inclusive" in the ergonomic chair industry, and it also makes the half-Buddha immortal call the threshold of the first ergonomic chair for young people sawed. It is reported that NetEase Yanxuan is currently launching activities such as "618 insured price" and "101 days of free trial". This series of ergonomic chairs sold 100,000 pieces as soon as they were launched, and they were on the gold list of Jingdong computer chairs.
Ergonomic chairs since the first introduction to China in the 90s of the last century to now everywhere, every year there are a variety of black technology products on the market, ushering in white-hot competition, industry data show that in 2022, the market size of Chinese ergonomic office chairs will reach nearly 20 billion yuan, and by 2026 will reach 37.6 billion yuan.
Out of the ultimate pursuit of quality-price ratio and product power. NetEase Yanxuan Xiaoman Waist S9Pro has realized the "configuration upgrade" of the ergonomic chair within 1,000 yuan, including the high-elastic flocking mesh of the whole chair, suspended lumbar support, 6cm sitting depth adjustment, 4D armrests, and 135° large-angle recline.
Among them, the suspended lumbar support can realize automatic waist chasing and precise support, and the seat depth adjustment allows the chair to adapt to people of different heights. TUV four-level gas rod and steel five-star feet provide strong support, and there is no pressure to support large sitters. Previously, these configurations only existed in ergonomic chairs with more than 1,000 yuan on the market.
The relevant person in charge of the office category said: "The price of more than 1,000 yuan for ergonomic chairs is a high entry threshold for most people. Through research, we found that users are more willing to experience it for six or seven hundred yuan at the beginning, but it is often difficult to balance adjustability and reliability of products at this price on the market. In order to enhance the market penetration of NetEase Yanxuan engineering chairs, Yanxuan has created a small waist series from 20 years, and after three years of polishing, the price has been adjusted from the initial 999 yuan to the newly launched Xiaoman waist s9Pro this year, priced at 699-799 yuan, becoming the first choice for entry-level all-round engineering chairs. ”
It is worth mentioning that in order to improve the user experience, NetEase Yanxuan has recently launched a number of activities and benefits. Among them, services such as "618 guaranteed price" and "101 days free trial" allow consumers to buy with confidence, and there is a "10-year warranty" commitment, which provides users with long-term quality assurance.
It's not just a small waistS9 Pro,Netease Yanxuan has launched the first ergonomic chair since 2017,2020year,Luo Yonghao's live broadcast has brought fire to NetEase Yanxuan's ergonomic chair has become a popular model,2022Born 100 million-level single product,To now, the layout of Xiaomanwaist、Explorer、Navigator and other product lines,Yanxuan is also the first brand to design ergonomic chairs for women,Continuously deepen the layout。
As a domestic brand with both Internet and advanced manufacturing genes, NetEase has carefully selected an independent R&D center to specialize in ergonomic design, based on programmers, designers, development engineers and other real sedentary people to create a huge database of sitting models for sitting models, and collect the body data of thousands of real users, including insight into the sedentary pain points and needs of people with different body types and different sitting postures, and continuously carry out technological innovation and process polishing, creating an industry-leading individual engineering support system. People have their own style, and good chairs follow the shape".
NetEase carefully selected ergonomic chairs are not only proficient in consumer insight and product technology innovation, but also strive for excellence in production technology and strict control of product quality. An ergonomic chair, from the initial plastic particles, has gone through 9 processes such as injection molding, cutting, sewing, assembly, etc., and finally more than 200 parts and components are produced by a specially selected ergonomic chair production line.
In addition, NetEase carefully selects ergonomic chairs to go through a total of 7 tests, including initial inspection of raw materials, full quality inspection, and sampling inspection of finished products, and each ergonomic chair under the production line needs to be fully inspected. The finished product sampling inspection has to go through 17 test items, including 100,000 times of gas rod compression test, 120,000 times of seat back fatigue test, etc.
According to incomplete statistics, everyone spends 130,000 hours in an office chair in their lifetime, which is expected to account for one-fifth of our lives. A good office chair, in a sense, determines one-fifth of our life experience.
"Ergonomic chairs are increasingly becoming the standard for the younger generation to work. "This requires us to accurately grasp the pain points of users, actively invest in innovation and research and development, and continue to improve the quality-price ratio of products, in order to become the preferred ergonomic chair brand for young people." Just as NetEase's original intention of "making a better life within reach", the ergonomic chair will "support" more and more young people for a better life.