Players who have a little understanding of the dynamics of the domestic game circle know that Tencent and NetEase are "sworn enemies".
Tencent almost always occupies the first place in the distribution market share, while NetEase almost always occupies the second place, and as time goes by, the competition between the two companies in sub-categories has become more and more fierce, and there are frequent secret wars. It is not an exaggeration to describe it as "bursting brain".
But it is like this, two companies that are incompatible with each other, and they will join forces because of common interests, and more than once.
Interestingly, the unprecedented alliance between Tencent and NetEase is because of a game IP, that is, the most popular national-level MMO, "Against the Cold".
Some people may still remember that before the launch of the mobile game "Against the Cold", Tencent waved its flag for the first time on its own QQ mobile game platform, and specifically said that it was a "3A martial arts new game". Just when players were surprised by Tencent's behavior of advertising their rivals, the current situation of the mobile game "Against the Cold" logging into Tencent's channel service and bringing huge benefits to Tencent immediately solved everyone's doubts.
And just now, "Against the Cold" once again announced that it would join forces with Tencent's "Tencent Animation" and "Fox Demon Little Red Lady" to launch a blockbuster "Against the Cold" ✖ and "Fox Demon Little Red Lady" linkage activities, bringing Tu Shan Honghong, Dongfang Yue, Wang Quan Fugui and Qingtong several popular characters into the Great Song Jianghu of "Against the Cold".
As we all know, game linkage is an important way for both sides of IP to break the circle and expand their influence, and Tencent's operation is really "abnormal" to send their trump card IP to competitors to engage in three-way linkage. But if you take a long-term view, you'll see that it's just too reasonable.
After all, as a popular comic, "Fox Demon Little Red Lady" has long been not limited to the field of animation, and the live-action series filmed by Yang Mi and Liu Shishi is also about to be launched, which itself is a stage that needs to maximize its influence. And the case of the linkage between "Against the Cold" and KFC detonating the whole network is still vivid, and it will not suffer a loss if it is linked with such a national-level MMO.
Some netizens even said that "Against the Cold" can link "Fox Demon Little Red Lady", which is inseparable from the assistance of Yang Mi and Liu Shishi.
But then again, in the matter of linkage, it is not so much to thank Yang Mi and Liu Shishi, but to thank the players of "Against the Cold".
As early as last year, "Against the Cold" launched a player voting activity for game linkage, allowing players to freely choose their favorite IP in 6 major tracks such as film and television, animation, and games, and then negotiate linkage cooperation according to the recommendation and voting results of players. And "Fox Demon Little Red Lady" is the first in the animation field, and the official linkage negotiation has also begun to deploy as early as last year.
It is precisely because of the super popularity and influence of "Against the Cold" that it can sit at the negotiating table with confidence even when facing its old rival Tencent, and finally reach a win-win situation for all parties.
To put it bluntly, on the surface, "peers are enemies", but in fact, in business, as long as it is beneficial to everyone, who will refuse to send traffic and benefits to the door?
After linking up with "Fox Demon Little Red Lady", I don't know if "Against the Cold" will have any kind of ruthlessness, or will it have more in-depth cooperation with Tencent?