As an air conditioning brand focusing on the younger generation, Winstar has an outstanding performance in the Douyin channel in 2023 and has delivered a dazzling "report card": in terms of brand, Winstar Air Conditioner won the Douyin e-commerce 2023 annual peak brand award in the major appliance industry; The official flagship store of Hualing Air Conditioner won the 2023 Elite Merchant of the Year in the major appliance industry; Its product Hualing N8HE1 PRO also won the annual ace single product award of Douyin e-commerce 23 major appliance industry.
Not only that, not long ago, Winstar Air Conditioning also won four authoritative awards, namely "National Quality and Integrity Advanced Enterprise", "National Consumer Quality and Credit Guarantee Product", "National Quality Leading Enterprise in Air Conditioning Industry" and "National Quality Inspection Stable and Qualified Product" issued by China Quality Inspection Association, which shows the market evaluation of Hualing Air Conditioner.
As we all know, in recent years, Douyin e-commerce has developed rapidly, compared with traditional channels, the characteristics of Douyin shopping are to recommend the products that consumers may need according to their preferences for watching videos, so as to achieve "people-goods matching" with "interest" as the main dimension. Therefore, "mining" consumer demand has become the key to interest e-commerce.
As an air conditioning brand focusing on the young market, Winstar Air Conditioner has been exploring new trends in the needs of young consumers and relying on the Douyin platform to build a closer connection with young consumers. It is reported that in February 2023, Hualing Air Conditioner will be launched, and the sales performance of Douyin will increase by 700% in March, and the expected goal will be exceeded during the promotion period.
At present, young people have become a representative group of "consumption left", and their consumption concept is to pursue both quality and cost-effectiveness. The reason why Hualing air conditioner can become a popular brand on Douyin is that the ultra-high quality-price ratio is undoubtedly its advantage out of the circle, and the quality-price ratio as the core and provides high-quality products Hualing air conditioning series air conditioners have won the title of "Hualing Shenji" on major social forums and media platforms.
Not long ago, Hualing Air Conditioning and teacher Zhang Xuefeng launched an online live broadcast activity with the theme of "Hualing Xiaoice Stick 2 Horses Hang Up and Start from Ling", which also aroused heated discussions in the circle of new professionals. In addition to the "beautiful" price, the product adheres to the brand's consistent strict quality control, is closer to users in terms of performance and user experience, and has carried out multiple iterations and upgrades of the product according to the user's pain points, continuously improving the consumer experience, and Hualing air conditioner has gradually become a high-quality choice for young people who are just starting out in the workplace.
It is understood that Hualing Xiaoice Stick 2 HP hang-up not only upgrades the large air outlet, the air volume can reach up to 900m³/h, realizes up and down left and right sweeping, wide area air supply, superimposed on high-frequency fast cooling and heating technology 40 seconds fast cooling, 80 seconds fast heating, even if sitting in the corner, you can quickly feel the comfortable experience brought by air conditioning; The one-key anti-direct blowing function can also prevent the discomfort caused by cold air and hot air direct blowing; The 18dB bass decibel operation and the fourth-generation internal self-cleaning continue to empower users with respiratory health and home experience.
At the same time, with the rapid development of current air conditioning technology, Winstar Xiaoice Stick has also upgraded the "digital" function based on providing consumers with a convenient experience of controlling smart home appliances in the whole house, including: Winstar Zhilian applet, intelligent temperature control 0.5 degrees precise temperature control, intelligent NFC sensing at any time, Bluetooth flash control, smart APP remote control, power consumption visualization and other functions, the "tide style" from the inside to the outside is more suitable for young people's choice, and the new energy efficiency standard of air conditioning realizes energy saving, power saving and cost saving for users.
In the future, Winstar Air Conditioning will continue to take the attitude of "providing consumers with high-quality products", and continue to improve its product power, service power and brand power with the young new attitude of "sincerity", "sincerity" and "real manufacturing", so that the younger generation can enjoy the quality of life brought by the latest air conditioning technology with high-quality and cost-effective products that meet the needs of consumers.