In terms of market disappointment, who can compare with the ideal?
In the past 2023, Ideal delivered 376,000 units throughout the year, and the average price of a single vehicle was 30W+, which stabilized its position as the No. 1 in sales among the new car-making forces at the same level, and it can be regarded as gaining a firm foothold in the automobile market, achieving a goal that everyone feels that the ideal cannot be completed.
In 2024, Li Xiang will repeat his old tricks and once again set a sales target that is not optimistic: annual sales of 800,000. You know,Now is the second half of the new energy competition,And most of the ideal models are still range extenders with no technical content,The refrigerator color TV sofa has also been criticized,Now I dare to boast of Haikou,More or less a bit of hype,The people who eat melons are also waiting for the end of the year to see a good show。
The reason why Li Xiang is so bold is that he will launch a number of new cars this year, such as the first pure electric MPV Ideal Mega that has been listed, and the ideal L6 that will be launched on April 18.
But the reality is often unsatisfactory, since the ideal Mega listed, the stock price once fell, originally thought, ideal L6 as the cheapest model of the ideal, after the release of the situation should be very good, the result is that the day after the release, the stock price of the ideal car fell sharply, even more than 7%.
Under the crisis, on April 22, Li Auto took price reduction measures, announcing that all models except the ideal L6 were reduced in price, with a maximum reduction of up to 30,000 yuan, and it was affected by the price reduction of the whole system, and the opening of the day, Li Auto Hong Kong stocks hit a new low, with a maximum decline of nearly 9%, it can be said that the ideal car has suffered frequent setbacks in the capital market recently.
As for the new car ideal L6 that everyone cares about, the so-called "72-hour cumulative order exceeds 10,000 units", it is a small order that can be refunded in 7 days rather than a large order in the traditional sense, and the gold content is greatly discounted.
It stands to reason that the ideal L6 is priced at 249,800-279,800, which is the cheapest model currently on sale by Ideal Auto, and it should be a big sell, why did the final result fail to meet expectations?
The first reason is that the 200,000 to 300,000 where the ideal L6 positioning is located is the mainstream market of automobiles, with many users and choices, and the competition is quite fierce. For example, the well-known new M5, M7, pure electric and Zeekrypton 001, Zeekrypton 007, Xiaomi su7, Tesla Model 3 and Tesla Model Y and other models, are the leaders in saving two or three hundred thousand markets, the gods fight, and it is too difficult for the ideal L6 to win.
The price range of more than 300,000 yuan, in the brand safety zone, is grabbing the consumer group of the first-line luxury car BBA, and Li Auto has a great right to speak.
The second reason is that the ideal L6 nesting doll design is difficult not to be suspected of cutting leeks. Although the ideal L6 has knocked down the price, the ideal car refrigerator, color TV sofa, no technical content and other labels are deeply rooted in the hearts of the people, and, the nesting doll design of the ideal L series also makes users lose their freshness, and all kinds of factors add up to make consumers clearly realize that the price of the ideal L6 is still inflated.
Therefore, the sales of the ideal L6 are not as good as expected, which is also expected. What do you think of the ideal L6 car?Is it worth buying?Welcome to leave a comment.
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