In the hearts of many fruit fans, there is a belief that apples must be high-quality.
From Mac, to iPhone, to iPad, apple watch, Airpods, etc., each one is a masterpiece, it is not only a boutique of industrial design, but also has excellent performance and function, many of which are subversive of the industry and lead other companies around the world to imitate.
So, basically everyone has expectations for Apple's new products, especially new varieties, which may disrupt the industry.
So when Apple launched the Vision Pro last year, many people thought that this was Apple's push for the metaverse, perhaps to subvert the existing AR/VR industry.
Many media reported that Apple had been preparing for this Vision Pro for 8 years, and it had spent tens of billions of dollars on research and development, and it was not launched until 2023.
When it was first launched, it was also very popular, the 100,000 units on the shelves were sold out in an instant, and the 256GB version of $3,499 (25,170 yuan) was fried to 8 or 90,000 yuan in China, and it cost 6 or 70,000 yuan to buy one.
Many people say that this is another proud work of Cook, and it may be as successful as Cook's iWatch and AirPods.
I never thought that this was just an illusion, Vision Pro was only popular for two weeks, and it was no longer popular, and there were fewer and fewer purchases in the United States, and everyone was not interested.
And various evaluations also said that the greater the expectation, the greater the disappointment, too bulky, no application, no sense of subversion at all, and the previous product, much the same.
Recently, there was news that because of the decline in market demand in the United States, Apple revised down the 2024 Vision Pro shipments to 400,000 units, and outside the United States, Apple has not yet launched the vision pro, and adjusted the sales target, which is enough to prove how difficult it is to sell.
In such a situation, the plan to go public outside the United States may also be delayed, and in some regions may be even more distant, it is obvious that Cook's proud work may face the risk of failure again.
And this is why Apple stopped Apple Car and MicroLED this year, that is, the current situation is very tense, the external competition is fierce, Apple can no longer mess around, can not lie in the past and eat the old book, can only concentrate superior resources, and focus on the project that is most likely to subvert the industry, that is, AI.