From 1952 to 1989, China has held five national wine appraisals. The vast majority of the famous liquors selected at these five editions are still playing an important role in China's liquor industry. There are wines that amaze the times and make us feel sorry for them.
The 40-year-old domestic product originates from the same craft of Moutai - Maoqiong Liquor
There are thousands of words, thousands of poems, and they start with Moutai. Speaking of "Maotai Qiongjiu", we have to mention its big brother "Moutai", from the "wolf sauce" of the Western Han Dynasty to the "Huisha Moutai" during the Republic of China, Moutai Town has been famous for its fine wine since ancient times. Speaking of Moutai, everyone knows that there is a Mr. Ji Keliang. Time flows back to 1983, Ji Lao had a chance trip to Hainan, he keenly found that Moutai, as a national liquor, was unpopular in the Hainan market.
As the person in charge of the Moutai Distillery, this was a bit unacceptable to him, so with all his efforts, he launched a new "Maoqiong" in 1987 by using the original Moutai affiliated distillery and brewing process. The replication and upgrading of Moutai liquor has been a great success! Maotai Qiongjiu not only maintains the fragrant sauce of Moutai, elegant and delicate, but also has the characteristics of soft and smooth, difficult to get drunk and easy to wake up, and is called "Southern Flying Sky" by drinking friends.
In 1989, in order to verify the core of Mao Qiong's replication and upgrading, Mao Qiong participated in the tasting of Shanghai Peace Hotel and was highly praised by experts. And this also officially sounded the clarion call for Mao Qiong Liquor to charge the market.
In 1991, as soon as Maoqiong Liquor was launched, it sold well in more than 20 provinces, and there was a situation where supply exceeded demand, and even in terms of sales, it was comparable to Moutai at that time. You must know that in that era when the price of a bottle of Feitian Moutai was about 100 yuan, Luzhou Laojiao was 40 yuan, and Wuliangye was only 45 yuan, because the sales were too hot, Maoqiong Liquor was sold for 120 yuan in a single bottle in 97, surpassing Moutai in one fell swoop.
After development, Moutai has now become a well-deserved leader. With outstanding sauce aroma, elegant and delicate body, mellow body, long aftertaste, and long-lasting fragrance in the empty cup, Moutai's liquor style has been recognized by the majority of consumers, and its brand value surpasses that of all other liquor brands.
But Mao Qiong, in addition to Moutai, is obviously the only Moutai sauce liquor created by the former chief engineer and technical backbone and produced in accordance with the traditional craftsmanship of Moutai, but after the restructuring of the private enterprise, it almost went out of business. It is because of the sentence on the wall of Maoqiong Distillery, "I would rather the cost rise by 10 cents, and the price is not high", these workers who came from the old state-run have insisted on the price of Maoqiong Liquor for more than 100 years.
Speaking of such a life is quite like the fate of "Mao Qiong Wine", even if the conditions at that time were insufficient, they were able to be like a fish in water in the 8 and 90s, but they could not keep up with the pace after the arrival of the new era, not because their wine quality was backward, but they have always stuck to their original intentions, not pushed by capital, and adhered to the original technology and brewing technology.
This stubborn persistence is not meaningless, in the context of the new era, so that this brand with a long history and excellent quality can regain its glory.