Shanghai Oriental Century Consumer Goods Development Promotion Center (hereinafter referred to as "Oriental FMCG Center") brought the industry's leading all-media - "FMCG" to the original and exclusive release of "Hot FMCG New Products in April 2024" according to the retail monitoring in April 2024, according to the standards of attention and market rate.
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1. Vita 0 sugar lemon tea
Reference retail price: 2.9 yuan/250ml
Company: Vitasoy Group
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, Vita Lemon Tea updated its packaging, and the new packaging highlights the word "VIT". In addition, a new product that emphasizes "0 sugar, 0 fat and 0 energy" has also been launched, and it shows that in addition to these changes, the "sour" taste of the original lemon tea remains unchanged. At the Vita Taobao flagship store, these products are already on sale.
2. China Resources C'estbon Zhiben Qingrun "Spring Wangmei" Sour Plum Soup
Reference retail price: 3.9 yuan/450ml
Company: China Resources C'estbon Beverage (China) Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, China Resources C'estbon's Zhiben Qingrun series launched a new sour plum soup flavored drink. The new product is made of traditional Chinese raw materials such as black plum, hawthorn, licorice, tangerine peel, yellow rock sugar, etc., which are soaked and boiled for more than two hours. Each bite contains a rich sense of layering.
3. Flavor full 0 sucrose prune active lactic acid bacteria
Reference retail price: 5.06 yuan/240ml
Company: Hangzhou Weiquan Food Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, Weiquan officially announced the new 0 sucrose prune active lactic acid bacteria. The new product contains fresh prune juice concentrate with 100 billion probiotics, which reduces calories by 66% compared with the original active lactic acid bacteria, and has zero sucrose added, only 21.3 kcal per 100ml.
4. Just understand the snow coconut flavor/chocolate flavor ice bricks
Reference retail price: 5.92 yuan/115g
Company: Bright Food Sales Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, Bright Dairy's White Snow Ice Brick launched two new products: coconut flavor and chocolate flavor. The new coconut-flavored ice bricks perfectly combine pure milky aroma with rich coconut aroma, while the new chocolate-flavored ice bricks have a rich cocoa aroma and a mellow and silky texture.
5. Nestle really light coffee
Reference retail price: 4.8 yuan/410ml
Company: Nestlé Group
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, Nescafe officially launched the first coffee fruit tea product in the Chinese market - Guoran Light Coffee. Nescafe said that the product development team has gone through more than 10 years of research, and through 3 years of origin visits and formula research and development, it has tasted and cupped hundreds of local coffee cherries peel raw materials. The liquid after the coffee peel is extracted has a sweet fruit taste, not bitter or astringent, with a small amount of caffeine. It is worth mentioning that "Sure Light Coffee" has launched two flavors this time, including refreshing original flavor and light white tea flavor. In addition, the new product also emphasizes the selling points of "0 sugar and 0 fat", "a small amount of caffeine to drive away small fatigue", and "both health and environmental protection".
6. Cocoa full coconut electrolyte drink
Reference retail price: 4.2 yuan/33g
Company: Yiguoquan Health Technology (Hainan) Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, cocoa was fully scored on the new coconut electrolyte drink. Officially, cocoa full score coconut electrolyte drink adds K+, Na+ and Cl- three electrolytes, 0 sugar, 0 fat, low calorie, coconut water content in each new product is ≥40%, VC content is about 162mg, electrolyte content is more than 260mg, containing potassium, sodium and other elements. The new product is packaged in blue strips and can be drunk after melting. The new product has been launched on the official flagship store of Tmall with a full score of cocoa, with a specification of 33g/piece and a reference price of 29.9 yuan/7
7. Unify the "Spring Breeze Green Tea" tea drink
Reference retail price: 4 yuan/500ml
Company: Uni-President Enterprise (China) Investment Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, the unified official announced the launch of a new sugar-free tea product - Chunfu green tea. It is understood that the brand will pick the fresh leaves after natural cooling, through the innovative fermentation process to perfectly combine traditional green tea with modern technology, while retaining the fresh taste of the tea itself, but also adding a unique mellow flavor. At the same time, Chunfu green tea also continues the unified and consistent concept of health. As a sugar-free tea drink, Chunfu Green Tea does not contain any added sugar, allowing consumers to maintain a healthy lifestyle while enjoying the delicious taste.
8. Yongpu ready-to-drink espresso drink
Reference retail price: 5.3 yuan/200ml
Company: Shanghai Yongpu Cultural and Creative Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, Yongpu launched two ready-to-drink espresso drinks: fragrant small mocha and mellow small latte. According to the official introduction, the mellow small latte is added with imported freeze-dried coffee with whole milk powder, and the fragrant small mocha is a raw flavor with cocoa powder. The content of mellow latte and fragrant small mocha caffeine ≥ 200mg/kg, 0 trans fatty acids. At present, the new product has been launched on Yongpu Tmall flagship store.
9. Linlong Tea Room Jasmine Oolong
Reference retail price: 8.8 yuan/1.25L
Company: Xishuangbanna Linlong Tea Room Beverage Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, the sugar-free tea innovation brand Linlong Tea Room launched Jasmine Oolong, adding innovation to the classic and popular oolong series, Linlong Tea Room refuses to blend tea powder, selects high-quality original leaf tea, and uses Guangxi landmark-level jasmine with Fujian Alpine Oolong Tea, floral jasmine, meets a strong mellow oolong tea, tea fragrance with floral fragrance, fresh and elegant entrance, obvious sweetness, and long charm. In recent years, Linlong Tea Room has insisted on focusing on product innovation and research and development, insisting on the natural original leaf extraction process, and the jasmine oolong extract of Linlong Tea Room has made the first tea soup, which perfectly restores the mellow aroma and sweet taste of oolong tea. At present, the new products have been launched on major e-commerce and offline supermarkets.
10. Jiejiele cherry blossom berry berry flavored lactic acid bacteria drink
Reference retail price: 7.98 yuan/100ml*4
Company: Chennuo (Shanghai) International Trade Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, Jiejiele launched a seasonal limited cherry blossom berry flavored lactic acid bacteria drink. According to reports, the product adds pure strawberry juice, incorporates the aroma of cherry blossoms, has a soft and delicate taste, and has 0 sucrose, 0 cholesterol and 0 trans fatty acids.
11. Deya shredded cheese
Reference retail price: 29.9 yuan/100g
Company: Pinwo Food Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, the imported dairy brand Deya launched a new shredded cheese, and the new products have two flavors: Cheda flavor and original flavor. This new product is the original cheese, using the imported cheese source from Germany and New Zealand, the golden milk source belt of 40°-50° north latitude is selected, compared with the same amount of milk, the calcium and protein content of pulled cheese is higher, 0 excess ingredients, high calcium and high protein, 0 added sucrose, 99% cheese ratio.
12. Chicken meatballs
Reference retail price: 24.5 yuan / 48g * 5 bags
Company: Shandong Youxing Food Technology Co., Ltd
Suitable channels: convenience stores, e-commerce, etc
Introduction: Superior shape elastic chicken breast meatballs are selected from high-quality chicken, 0 hormones are added during the breeding process, the taste is Q elastic and firm, round and full, and the mouth is full of meat satisfaction. Bouncing chicken breast meatballs (original) calories are about 423kj/100g, a bag of 48g, 12 packs of calories ≈ a meal (a 400g Yangzhou fried rice calories are about 604kcal), 2 packs of meal replacement, less calorie intake is equivalent to jogging for an hour. The fat content of the chicken breast meatballs is as low as 2.8g/100g, and the selected raw materials are boiled without oil, and the protein content is about 16.3/100g≈ 5.3 times the same amount of milk. It is suitable for people who lose weight and fitness, and control their body.
13. Tsuji Li Tea Shop & Family Matcha Series Desserts
Reference retail price:/
Company: Tsuji Li Tea Shop
Suitable for access: Convenience stores
Introduction: The century-old brand Tsuji Li Tea Shop has co-branded with FamilyMart to launch as many as 26 new matcha dim sums, including matcha refrigerated dessert series, matcha bread series, matcha ice series, and matcha room temperature dim sum series. The matcha powder in this new product is made of high-grade green tea gyokuro, which is made into milled tea after drying the raw leaves that have not been rolled, and then ground into a fine powder with a tea mortar, which is delicate and has a strong green color, and the entrance is rich in tea aroma and sweet. Apply to "matcha head".
14. Dali Asahi Leaf Sugar-free Tea
Reference retail price: 4 yuan/500ml
Company: High Fashion Group
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, the national brand Dali launched a new Chaoye sugar-free tea, and launched two jasmine maofeng and classic oolong tea. Starting from the most popular tea base preference, Dali took the lead in launching the jasmine Maofeng flavor with the mainstream preference of jasmine fragrance, combined with the freshness and sweetness of green tea Maofeng, and innovated the collocation, which stood out among the jasmine teas. In addition to taste innovation, Chaoye sugar-free tea is designed in the product packaging, benchmarking the quality of high-end pure tea, using Chinese tea culture labeled Lingling translucent bottles, a large area of clear tea soup, highlighting the product quality.
15. Martell single-region series of cognacs
Reference retail price:/
Company: Pernod Ricard (China) Trading Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, at the Hainan Consumer Expo, Pernod Ricard launched a new Martell single-region series of "collectible" cognacs in China - Baode District 1999 vintage. According to reports, as a limited edition XXO cognac, this new product is a single-year wine from the Baode region with unique terroir. It showcases Martell's signature flavours from the Boudhold region and is also bottled in individually numbered bottles, offering collectors the irreproducibility of its eaux-de-vie in a limited edition. Pernod Ricard said that its current Martell single-region series now has three grades of cognacs: "Exploratory", "Aged" and "Collectible". "This will better meet the increasingly diverse consumer needs of Chinese cognac lovers.
16. Sea Overlord lock fresh pine leaf cod crab fillet
Reference retail price:/
Company: Haibawang (Shantou) Food Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Recently, a new member has been added to the "Crab Flavor Stick Family" of Haibawang - lock fresh pine leaf cod crab fillet, which is another new product launched by Haibawang Food around the new eating scene of young people. The shape of the lock fresh pine leaf cod crab fillet is like a pine leaf crab, and the Alaskan cod that can be called the "liquid gold" on the table is used as raw material, and the surimi and cod slurry content is ≥ 63%, and the crab extract is specially added, the taste is more fresh and sweet and smooth, the meat is firm and tough, and it has the flavor of fresh seafood that is slightly sweet in the salt, it is a high-value fashion food, and it is also a versatile snack that can be "proficient in eighteen kinds of martial arts" Shabu hot pot, make cold dishes, roll sushi, mix salad, make soup, wrap noodles and fry ......
17. A2® purple tons of ™ adult milk powder advanced nutrition series
Reference retail price: 176 yuan/50ml
Company: Zhichu Milk Trading (Shanghai) Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A2 purple ton ton ton self-protection milk powder uses precious A2 source milk, which is about 4 times higher than the self-protection factor, A2 milk source is the key, and A2 source milk refers to a milk source of B-casein in animal milk for a2 type. Compared with the traditional A1 milk source, the A2 milk source is more natural and pure, easier to digest and absorb, and can reduce the risk of allergies, which is more friendly to the stomach and intestines. This product also contains high-quality protein, contains bone collagen peptides, high calcium and vitamins, which help to protect bones and joints. This product is suitable for people who are under pressure to stay up late and work overtime, and want to regain their youthful vitality.
18. Deer blue blue and moist pear juice
Reference retail price: 46.9 yuan / 125ml * 12 boxes
Company: Anhui Xiaolu Blue Baby Food Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: Xiaolu Lanlan is a high-end healthy snack brand for children. There are only 3 ingredients in the new Xiaolu Blue Blue Pear Juice Juice: water, concentrated pear juice, concentrated apple juice, sweet taste comes from fruit, refreshing and not sweet and greasy, the total content of raw juice is 100%, healthy 0 fat 0 added, no added flavors, pigments, preservatives, white sugar and flavor enhancers. It is suitable for children, people who are losing weight, and people who prefer a healthy life.
19. Fino NFC 100% coconut water
Reference retail price: 3 yuan/200g
Company: Zhejiang Younuo Food Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, Fino launched a new 100% NFC coconut water product, which also has natural electrolytes such as potassium, magnesium and calcium to effectively hydrate. The new product selects the good coconut supplied in limited quantities by Tannoen Saduo in Thailand, the ingredient list is clean and genuine, and all ingredients are not added, 0 fat, 0 flavors, 0 preservatives, 0 fat and 0 cholesterol, delicious and unburdened. The electrolyte content of each box of Fino coconut water (200g) is ≥300mg, which has a refreshing taste, suitable for sports and fitness, greasy and spicy relief and other scenarios. The new product also has the LiNE FRIENDS minini collaboration, which has attracted the attention of young consumers. The new products have been sold on major platforms.
20, Catch Shrimp "Wonderful Ability Shrimp Steak"
Reference retail price: 29.5 yuan / 160g
Company: Beihai Shrimp Food Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, Catch Shrimp launched a new series of shrimp steaks: Wonderful Ability Black Truffle Shrimp Steak and Wonderful Ability Arctic Mussel Shrimp Steak. According to reports, this product is based on the slogan of "Wonderful Fresh Ingredients, Double the Nutrition and Deliciousness". Among them, the black truffle shrimp steak is made of deep mountain black truffle, and diced shiitake mushrooms are specially added, which can not only feel the strange aroma of black truffles exploding between the teeth and the tip of the tongue, but also eat the Q bomb of large shrimp meat, and taste the soft glutinous mushrooms. The Arctic mussel shrimp steak is made of Arctic iceberg mussels with thick flesh and firm taste, and water chestnuts and tribute vegetables are added at the same time, and the entrance is first rich shrimp aroma, followed by the Q bomb of large shrimp meat, the crispness of Arctic iceberg mussels, and the aftertaste is full of fresh sweetness.
21. Qianhe salt reduction 25% oyster sauce
Reference retail price:/
Company: Qianhe Flavor Food Co., Ltd
Suitable channels: supermarkets, convenience stores, hypermarkets, e-commerce
Introduction: A few days ago, Qianhe, a well-known brand of condiments, launched a new 25% oyster sauce with reduced salt in Qianhe. The newly launched Qianhe 0 Salt Reduced Oyster Sauce has a salt content of only 9.9g per 100g, which is 25% less salt than conventional oyster sauce products, and is more suitable for people with list dietary needs. However, while reducing the salt, it does not reduce the freshness, and uses freshly boiled real oyster sauce, which is full of umami. At the same time, the packaging is renewed, convenient squeezing, clean and not wasted.
22. Huaxizi Xiaolian umbrella sunscreen essence
Reference retail price: 229 yuan/50ml
Company: Hangzhou Hua Ningxiang Biotechnology Co., Ltd
Suitable channels: hypermarkets, department stores, CS stores, e-commerce, etc
Introduction: Huaxizi's first sunscreen essence - Xiaolian umbrella sunscreen, the third generation of sunscreen system, advanced sunscreen is a blockbuster new 70%+ essence, watery texture, light and easy to push away, not easy to stick, rapid absorption, fast film formation, not easy to rub mud with makeup. 7 layers of physical and chemical sunscreen system, protect against light, not afraid of light, protect the skin around the clock, prevent sunburn and tanning. The small lotus umbrella sunscreen also adopts the patented "air waterproof lotus leaf film", which plays a waterproof and sweatproof role, and is not afraid of sweating when traveling outdoors in the hot summer. In addition, it also uses an exclusive skin-nourishing formula, such as dense flowers, lotus flowers, dendrobium, seven-leaf flowers, etc., to moisturize and soothe, antioxidant and maintain the skin!
23. Gaofu Ruizhi Youth Men's Skin Care Products
Reference retail price: 459 yuan / set
Company: Shanghai Jahwa United Co., Ltd
Suitable channels: hypermarkets, department stores, CS stores, e-commerce, etc
Introduction: Chinese men's science and technology skin care expert - Gaofu Ruizhi Youth Series is a blockbuster new product!9 years of patented technology, tight contour, fast and lighten lines!This product adopts multi-dimensional liquid extraction technology, using small molecule active ingredients extracted from "desert ginseng" Cistanche, Snow Lotus, and Astragalus membranaceus combined with 4% triple peptide + A alcohol essence to promote high activation of collagen, which is easier to penetrate into the dermis and lay a solid foundation for the skin. Suitable for daytime working pressure.
24. Recovering the beauty of the focus cream
Reference retail price: 419 yuan / set
Company: Shaanxi Juzi Biotechnology Co., Ltd
Suitable channels: hypermarkets, department stores, CS stores, e-commerce, etc
Introduction: A few days ago, Kefumei, a beauty brand under Giant Biotech, launched a new focus cream. This time, Kefumei deeply explored the key to the skin condition - keratinocytes, and gave the focus cream the "3R Repair System": Repair: 4 kinds of recombinant collagen + elastin peptides + yellow gentian root extract, Rejuvenate: Spirulina maxima + GenoFix Nite + floating chlorella extract, Radiant: decarboxylcarnosine + ergothioneine + diglucosyl galic acid + ruscosaponin.
25. HBN Liujin 5A mask
Reference retail price: 388 yuan/50g
Company: Shenzhen Hujia Technology Co., Ltd
Suitable channels: hypermarkets, department stores, CS stores, e-commerce, etc
Introduction: A few days ago, HBN Liujin 5A mask was newly launched. Infused with Complex-ATRA® Complex Tretinool, the mask is equipped with AQU permeation system, which can effectively promote the penetration of A-alcohol, synergize with ferulic acid antioxidants, effectively prevent collagen loss, and tighten facial contours. Liujin 5A Mask is specially added with customized "collagen peptides" and triple peptides such as palmitoyl pentapeptide-4 to deeply replenish collagen at the bottom of the skin and smooth fine lines on the face, while biomimetic sebum technology and soothing ingredients such as ceramide NP and ectoin can strengthen the barrier and stabilize the skin.
26. Shake the avocado cleansing balm 3.0 in the zoo
Reference retail price: 99 yuan / can
Company: Shanghai Zhenghuo Brand Management Co., Ltd
Suitable channels: hypermarkets, department stores, CS stores, e-commerce, etc
Introduction: Shake Zoo Avocado Cleansing Balm has been upgraded to version 3.0. The upgraded cleansing balm is formulated with high, medium and low polarity oils, which can deeply cleanse the skin with a light swipe, and the soft and waxy fruit puree texture is delicate and moisturizing on the upper face, and quickly emulsifies without residue when exposed to water. Avocado Cleansing Balm 3.0 contains 4.5% avocado extract and doubled ceramide to deeply moisturize the skin, with the newly added polyquaternium-51 moisturizing factor, which can give the skin a comfortable feeling, and the special avocado coconut fragrance soothes and heals, always soothes and soothes the bad mood.
27. Han Shu Revitalizing Essence
Reference retail price: 179 yuan/130ml
Company: Shanghai Shangmei Cosmetics Co., Ltd
Suitable channels: hypermarkets, department stores, CS stores, e-commerce, etc
Introduction: A few days ago, Han Shu played a scientific anti-aging "new trump card" - Han Shu Rejuvenating Lotion (i.e., "Han Shu Rejuvenating Essence"). IT IS REPORTED THAT THIS IS NOT ONLY THE BRAND'S FIRST WATERLESS SERUM, BUT ALSO A MASTERPIECE CREATED BY THE BRAND THAT CONTAINS SUPERCONDUCTING BLACK TECHNOLOGY, USES SELF-DEVELOPED INGREDIENTS TO ACTIVATE THE SKIN (TIRACLE PRO), AND POSITIONS A NEW TRACK OF SKIN CARE. As the blockbuster new product of Han Shu, the Han Shu Revitalizing Lotion launched this time is another proof of its strong product strength and scientific research strength. Any good product has a common characteristic: to accurately find the unsolved underlying needs of the target consumer group and solve it well.