A few days ago, the theme activity of "Baixiang Yuyuan Road" and the new book launch of "Yuyuan Road City Walk" were held on Yuyuan Road Radio.
Xu Jinjiang, dean of the Institute of Urban Culture Innovation of the Shanghai Academy of Social Sciences and author of "Yuyuan Road City Walk", is an expert who has studied Yuyuan Road for a long time and has a deep affection for Yuyuan Road. During the event, he shared his experience from three aspects, explaining to readers why this "Little Red Book" about Yuyuan Road was published, what is special about Yuyuan Road, and how to make good use of this "Little Red Book" in City Walk.
Yuyuan Road is an "intensively cultivated" road, and every alley contains rich historical traces. After thousands of on-the-spot measurements and in-depth observations on Yuyuan Road, Xu Jinjiang believes that for tourists visiting Yuyuan Road, it is far from enough to simply tell its heavy historical background, and it is necessary to combine the actual needs of tourists to compile a practical and convenient tour guide, so that tourists can quickly understand the background of this road at the same time, and know how to "swing" Yuyuan Road in a relaxed and interesting way, so as to better integrate into the cultural atmosphere here.
"As a legendary road that has never changed its name, Yuyuan Road not only carries red blood, but also is a gathering place for many literary giants and artists. When talking about the special features of Yuyuan Road, Xu Jinjiang is "like a treasure". The rich and diverse social strata of this century-old road, the integration of distinctive elements such as market culture, alley culture, community commerce and harmonious neighborhood relations give Yuyuan Road a unique charm and make it a valuable sample for the study of Shanghai's civil society and urban renewal.
For how to make good use of this "Little Red Book" about Yuyuan Road, Xu Jinjiang gave specific and practical suggestions. He said that when readers read, they should combine maps and pictures to understand the geographical location and architectural style of Yuyuan Road more intuitively. At the same time, he also encouraged readers to follow the check-in routes listed in the book to conduct on-site visits, follow the guidance of this "Little Red Book" to explore history and catch up with the tide, and enjoy "rolling and making trouble", "pulling out small shops", "eating things" and "taking photos", and feel the charm of Yuyuan Road in person.
"The urban renewal process of Yuyuan Road is a vivid practice of implementing the concept of 'a people's city built by the people, and a people's city for the people'. Xu Jinjiang believes that Yuyuan Road, as a living block full of fireworks in the world, should not only be regarded as an Internet celebrity check-in point, but should become a part of the daily life of citizens, so that people can feel the real pulse and warmth of life in addition to being busy, presenting a "breathing" neighborhood.
Fu Ding, the photographer of "Yuyuan Road City Walk", shared his experience in photographing the buildings and neighborhoods of Yuyuan Road. It is reported that in order to capture the most touching moments on Yuyuan Road, he traveled back and forth to this road more than 20 times. Fu Ding said: "For photographers, the time and place of shooting Yuyuan Road and the views and feelings conveyed by the photos are indispensable and complement each other. To this end, he delves into every corner of Yuyuan Road, carefully exploring the details and unique perspectives that are often overlooked, and freezes these scenes into eternal images through the lens. "Photography is alive, and I hope that through my own lens, readers can enjoy the images and deeply feel the unique cultural charm of the city. ”
The buildings are readable, the neighborhoods are strollable. As a cultural landmark spanning more than a century, Yuyuan Road now brings together fashion and history, blends tradition and modernity, like a thick "history book", continuing to write its own romantic and warm chapter. The release of "Yuyuan Road City Walk" not only shows readers a new perspective to explore Yuyuan Road, but also injects new vitality into Shanghai's cultural tourism industry, making the city's cultural charm more colorful.
The event was co-sponsored by Shanghai Century Publishing Group and Archimedes Media, and co-organized by Jiangsu Road Sub-district Office, Shanghai Far East Publishing House, Yangtze River Delta Reading Club, and Shanghai Chuangyi Industrial Co., Ltd.
The picture is from Jiangsu Road Street
Written by: Li Yanlei
Editor: Zhu Jiaru
Editor-in-charge: Yan Wenbin
*Please indicate the source of the reprint from "Shanghai Changning"