Lizhuang Ancient Town, Cuiping District, as the first ancient town of the Yangtze River, is a well-deserved Internet celebrity check-in place for Yibin Cultural Tourism. On April 23, the reporter followed the interview group of the January 1st theme activity of "Visiting the Capital City of the Yangtze River and Seeing the Wonders of Yilu", walked into the Moon Field Scenic Area of Lizhuang Ancient Town, and found that the gameplay of visiting this thousand-year-old town is no longer just the original shopping in ancient streets and eating white meat, but also the new "new" many new cultural tourism consumption scenes and formats, making it beautiful, delicious, playful, and comfortable.
The beautiful scenery of Lizhuang Moon Field Scenic Area Photo by Guo Xiaojuan
"For Lin Huiyin, literature is a hobby, architecture is a career...... is on World Book Day, walking into the Xinghe Star Art Hotel in Lizhuang Moon Field Scenic Area, a "April Day invites you to read - commemorating the 120th anniversary of Lin Huiyin's birth" reading sharing activity is ongoing, a number of reading enthusiasts, art critics, writers, local aborigines of Lizhuang, and travel tourists spontaneously gathered together to share recent reading experiences and exchange life insights.
The strong literary atmosphere makes this hotel a little different. Zhang Ke, the manager of the hotel, was a native of Lizhuang who "went out", and told reporters with a smile when she talked about the reason for opening such an art-themed hotel: "More than 30 years ago, I walked out of my hometown, but the humanistic story of Lizhuang and the culture of the Anti-Japanese War in Lizhuang have left a deep impression in my heart since I was a child." Now, after many years of struggle, I want to return to my hometown, as a new Lizhuang person, I want to do some sharing and exchange activities here, tell the story of the old Lizhuang, and let more people know the rich culture and folk customs of our Lizhuang. ”
Reading sharing and exchange meeting in an art-themed hotel Photo by Guo Xiaojuan
Different from hotels that only provide rest and accommodation in the traditional sense, the hotel's "January 1st Theme" has a variety of art activities, which connect the hotel space and tourists in a more warm emotional resonance in a personalized, humanistic and artistic way in a new business environment.
"Since the opening of the hotel during the Spring Festival this year, it has attracted many culture and art lovers from the south to the north. Zhang Ke introduced that in the future, the hotel will rely on art exchanges, a theme every month, and hold literary activities from time to time, "It just so happens that opposite our hotel is the research base, I plan to connect with them next month to do a research activity on the sharing of children's literature." ”
Photo by Guo Xiaojuan in Lizhuang Moon Field Scenic Area reflected by the sunset
The research base mentioned by Zhang Ke is the "star" of the new tourism format of Lizhuang Ancient Town - the research hall of Dazhu Academy.
Walking into the beading institute, the cultural and creative area is full of creativity, paper mills and printing workshops, accumulating culture and inheriting skills. According to He Kaiyu, the person in charge of the Beading Institute, the research base of the Beading Institute is one of the 24 courtyards in Lizhuang's "one hall, one site, one pond and one street", which is mainly divided into two areas: the front hall and the research base. The lobby area is a cultural and creative store and a drink sales area. The research base in the backyard is mainly set up with 4 research classrooms, which are composed of a paper workshop, a woodworking workshop, a drawing room, and a printing workshop, with a total indoor area of about 1,800 square meters.
A corner of the beading courtyard photo by Guo Xiaojuan
At present, the Beading Institute has set up four types of research courses, including ancient papermaking, traditional woodworking handicraft, Lizhuang ancient architectural drawing and movable type printing, which are national intangible cultural heritage, so that tourists can feel the unique charm of traditional culture in entertaining and teaching.
The intangible cultural heritage program performance of Lizhuang Moon Field Scenic Area - Grass Dragon Dance Photo by Guo Xiaojuan
"Since the official operation in October last year, we have received forty or fifty batches of research students. In addition to the local research team in Yibin, there are also schools or groups in Luzhou, Zigong and other places to connect with us, which can receive an average of 3,000-5,000 individual visitors and research students per week, with a monthly turnover of about 300,000 yuan. He Kaiyu said.
In addition to thematic and seasonal activities such as research, art festivals, and various exhibitions, today's Lizhuang Ancient Town has also added new forms of cultural and tourism consumption such as Hanfu travel photography, national style performances, and coffee and book bars, which have attracted the attention and popularity of tourists.
Yuxiang Coffee Book Bar Photo by Guo Xiaojuan
Dai Jie, the manager of the Linglong Moon Hanfu Museum in the Moon Field Scenic Area, told reporters: "Many young people like to travel to Lizhuang to shoot, they choose Hanfu, makeup, shooting packages, on weekends, our store business is very good, everyone is too busy." ”
"I have long wanted to come to Lizhuang Ancient Town to play, and after I came to see it today, it really deserves its name, it is very beautiful, very good, and has a strong cultural heritage, and it is also easy to play, and it is worth coming again." Zhang Huarong, a tourist from Chengdu, told reporters with a smile.
The beautiful scenery of the Moon Field Scenic Area taken by Guo Xiaojuan
In recent years, in order to meet the comprehensive needs of tourists for food, housing, travel, shopping and entertainment, Lizhuang Ancient Town has built a new Moon Field Scenic Area, upgraded and renovated the core area of the ancient town, and divided into eight districts in the Moon Field Scenic Area, with a new layout of nine categories of products such as large-scale catering, research, cruises, Hanfu, snack streets, and homestays, enriching the supply of tourism products, and continuously improving the satisfaction and experience of tourists, so that tourists no longer "see and go", but "have something to see, have a head, and can stay".
The special performing arts program of the Moon Field Scenic Area was taken by Guo Xiaojuan
"In the process of attracting investment, we have carried out the creation of 'one store, one product' to avoid homogeneous competition. Wu Zexun, director of the investment promotion and operation department of Yibin Cui Tourism Investment Group Co., Ltd., said when talking about the zoning and business layout of the Moon Field Scenic Area, the investment promotion of the scenic spot has basically ended, and the next step will be to take the bar street as the focus of the business to provide a fun place for tourists living in Lizhuang.
Tourists watch the scenic performance program with relish Photo by Guo Xiaojuan
It is understood that during the Qingming holiday this year, the average daily tourists in the scenic spot of Lizhuang Ancient Town reached more than 30,000. Wu Zexun said, "The May Day holiday is approaching, the scenic spot will make another effort to launch a series of activities to attract visitors, every day from 9 am to 9 pm, there will be 4-5 activities throughout the day." ”
Source: Yibin Financial Media