When is it now, if you still care about the brand premium when buying a car, you are somewhat outdated. With the significant improvement of the car-making strength of independent car companies, the influence of luxury brands in China is declining, and the sales performance is not satisfactory. In particular, the presence of second-tier luxury brands is getting worse day by day, such as Volvo, a luxury car company from Northern Europe, which has a pivotal position in the global automotive market with its achievements in the field of safety. It has also won the love of many consumers in China, but the performance in recent years has not been very ideal. Chinese people don't seem to have much interest in this luxury car brand from Northern Europe, and the situation of its classic fuel vehicles is naturally not optimistic, so they can only hope for a significant price reduction.
For example, Volvo S60, the reference preferential price of the 2024 Volvo S60 starts at 214,900, which means that it will drop by 92,000 on the basis of the official guide price. At the same time, all models can enjoy a car purchase subsidy of 600 million yuan and a replacement subsidy of up to 15,000 yuan for a limited time, once again highlighting their own cost performance. Currently, the Volvo S60 is available in four configurations, including two luxury and two sport versions. Over the years, the Volvo S60 has been a continuation of the family's classic design language, with a calm and atmospheric body, and the exterior design style of the two versions is slightly different, and the biggest difference is integrated in the front part. The luxury version is exquisite and fashionable, the sports version is lively and dynamic, and the sports version is also a high-end model, which is more in line with the aesthetic preferences of young people.
Although the Volvo S60 has not made significant adjustments to the exterior design for so many years, it is expensive in the classics, and the recognition and originality are high enough, and aesthetic fatigue is inevitable. But I can't find any major faults, and there is a high probability that this design language will not change in a short period of time, compared to the exterior, the interior design layout of the Volvo S60 seems to be a little unsatisfactory. Over the years, it is still the same, but it still pays more attention to practicality than visual effects, pays attention to the materials and pays attention to kindness, wraps a large area of environmentally friendly materials, and cooperates with other advanced technologies to create a healthy riding environment.
In particular, the wood-grain panel in the middle of the center console once again reveals its classical beauty, which may be more popular for consumers in their forties and fifties, but it is a bit old-fashioned for young people. When is this,VolvoS60Still can't give up9Inch vertical central control screen,Display effect and control sensitivity can only be regarded as the mainstream level on the market,In order to improve the texture,The gear handle of the middle and high configuration models is also integrated into the crystal material,Try to show your control of quality from the details。
The wide and full seats have excellent support and wrapping for the human body, and the moment you sit in the car, you will naturally have a sense of solidity, and the front row is equipped with electric adjustment function as standard, and from the sub-low-end model, it is equipped with leg rest and power seat memory function for the main and passenger seats. The most incomprehensible point is that only the top model of the whole system is equipped with the comfort configuration of the front seats, and the heating function of the second row of seats all needs to be optional, and the comfort configuration is really a bit difficult to take in the current market environment. In addition, the space performance of the rear seats is not very good.
After so many years, Volvo S60 is still the most effective safety performance, rich active and passive safety configuration for it there is no option, can give consumers are given. In addition, all Volvo S60 models are only equipped with a reversing camera, not even a 360° panoramic image, which is also not ideal. In terms of power, Volvo S60 is equipped with a classic power combination composed of a 2.0T engine and a 48V mild hybrid system, and the calm and comfortable driving experience has always been loved by consumers.
Overall, the Volvo S60 is a mid-size car with very obvious advantages and disadvantages, and it has its own areas of expertise compared to its competitors, but after such a long time, it has always stuck to tradition. It does not take into account the car needs of contemporary consumers, and can no longer keep up with people's car needs in the field of technology configuration and comfort configuration, and there are more and more types of models on the market. The number of consumers who can notice it is gradually decreasing, so the only way to increase sales is to reduce prices significantly. In fact, not only Volvo S60, but other models under the brand are also facing a similar dilemma, so in the coming days, Volvo has to think carefully about how to go next.