In the past few years, when Amazon was developing rapidly, Amazon operation became the job search goal of many graduates, of which English majors accounted for a considerable part.
With the gradual slowdown in the growth of the industry, the demand for Amazon's operations has also entered a bottleneck period, and many people have turned their attention to TikTok, which has been very hot recently.
If knowing English is just a plus for Amazon operations, then this skill is a must for TikTok streamers.
After returning from studying abroad, I brought goods live on TikTok
Before TikTok became popular, there were not many employment directions for English-related majors, except for education or foreign companies, Amazon operations could barely be counted as one.
Now that TikTok is gaining momentum, related positions have begun to attract more and more attention, and even returnees who have returned from studying abroad want to get a piece of the pie, and Ah Q, an international student, is one of them.
According to Ah Q, he has been looking for a job since returning to China last year, but the current employment environment is really not optimistic, and he has interviewed dozens of companies without a suitable one, either the salary is too low or the experience does not match.
By chance, Ah Q learned about the position of TikTok anchor, and thought that it would not cost him money to try, so he contacted the other company. After getting the opportunity to interview, Ah Q specially found several live broadcast rooms on TikTok to observe and learn, and wrote down some common words of the anchor.
With years of experience in studying abroad and fluent oral expression, Ah Q successfully got an offer and became a novice anchor.
Ah Q said that the company he joined was mainly for several TikTok sites in Southeast Asia, although the time difference is not very big compared with Europe and the United States, but the working hours are still concentrated in the evening, and it is even more common to stay up late and work overtime.
Generally speaking, Ah Q's working hours are from 8 o'clock to 12 o'clock every night, and during the live broadcast, Ah Q not only needs to keep repeating various words memorized in advance, but also has to deal with sudden questions from the audience.
After working for less than a month, Ah Q felt that his physical condition was getting worse and worse, and finally reluctantly submitted his resignation to his boss. "It seems that not everyone can eat this bowl of rice. Ah Q concluded.
The current situation of TikTok anchors, it is easy to enter the industry, but it is difficult to stay
Of course, some people choose to give up, and some people grit their teeth and persevere, and the senior anchor Yang Yang is a good example. On her social media platform, she recorded her entire journey from anchor to partner of the company step by step.
Like Ah Q, Yang Yang is also an international student, and was an IELTS teacher before becoming an anchor, but due to the impact of the epidemic and the turmoil in the education and training industry, he finally chose to change careers.
After a round of inspection, Yang Yang chose to be a TikTok anchor because she felt that it should be similar to the feeling of giving people classes before. At the beginning, Yang Yang was an entertainment anchor who taught foreigners Chinese, and his income mainly depended on audience tips, and later transformed into an anchor with goods, although his income increased, but he also had to face performance pressure.
Today, Yang Yang has grown into a partner of the company, and from the perspective of a person who has come before, Yang Yang believes that TikTok anchors are an easy career to enter the industry, and it is difficult to do well. First of all, having a fluent English is only the first step in entering the industry, and it is more important to understand the overseas cultural background and the speaking habits of overseas consumers.
Yangyang has found that there are many newcomer anchors who speak well but can't understand the comments sent by users, the reason is because they don't understand the speaking habits of foreign users.
In addition, staying up late often is also a major reason to dissuade newcomer anchors. Due to the time difference, the live broadcast time in China is basically at night or even early in the morning. Although there is a saying that as long as you set the time and get enough sleep during the day, it doesn't matter if you stay up all night at night. But apparently, such a biological clock is not something that everyone can adjust well.
Xiao Zhang, an international student, also worked as a delivery anchor in the British region of TikTok for a period of time, when the company's main business was Amazon, and later wanted to broaden the channel, so he registered a TikTok store, and the new team only had three people.
At that time, the daily live broadcast time was from 3 o'clock to 7 o'clock in the morning, because there was no room for live broadcasting, the three of them simply cleaned up the financial room, and various products were placed to become a temporary live broadcast room.
One of the three people replies to user reviews and monitors back-end data, while the other two introduce the product in front of the camera. Due to his lack of experience and understanding of the platform's traffic recommendation mechanism, the audience in the live broadcast room in the first few days was only in the pitiful single digits, and the sales were even worse.
After a period of time, not only the physical body is unbearable, but the psychological blow is not small. In the end, the anchor and the boss couldn't stand it anymore and had no choice but to end it hastily.
From this experience, Xiao Zhang understood that there is still a certain threshold for making achievements in TikTok.
Amazon operations flock to TikTok
In fact, in addition to international students and British college students, Amazon operations are also the main force to join TikTok, of course, in addition to anchors, TikTok also has many operation-related positions.
It is understood that Andy is the head of the Amazon operations team of a technology company in Shenzhen, but the overall sales performance of his group has not been satisfactory in recent times.
After some consideration, Andy thought that Amazon's bonus period was over and decided to change the track. After many comparisons, Andy chose TikTok, which has been very popular recently, and selected a few companies with a certain scale to submit resumes, and finally only got a reply from one company, this company is recruiting for a position of TikTok operation, and the salary shown in the recruitment information is 8-12k.
After some communication, the other party said that he could try it in the company first, after all, he had work experience in Amazon, and he should get started quickly.
Amazon operation Xiao Huang also successfully switched to TikTok celebrity open posts a few months ago, and his monthly salary exceeded 1W in just three months. After sharing his experience on social platforms, many Amazon operations came to ask for experience.
Xiao Huang believes that now is the traffic bonus period of TikTok, even if it is an inexperienced white, as long as he can find a reliable company, he can get a good commission.
Judging from the current employment situation of TikTok, the anchor with goods should be the most difficult to enter the industry, but if you can stick to it, the rewards you will receive are also very considerable. The entry threshold for positions such as TikTok operations is relatively low, which is more suitable for Amazon operations or novices who want to change careers.