"Please, stop cheating my mother out of life-saving money. ”
Recently, netizen "Roll Over Huahua" (hereinafter referred to as "Huahua") released a video saying that she had a debt of 200,000 yuan to treat her mother for cancer, but her mother was deceived in the live broadcast room, and her savings were used to buy the so-called "anti-cancer" cosmetics sold by a million-fan anchor.
As soon as the video was released, it immediately attracted widespread attention. At present, the video has almost exceeded one million likes.
Anchor accused of suggesting that his cosmetics are "cancer-proof"
Cheating the elderly of money for treatment
On April 19, "Huahua", who claimed to be a cosmetics inspector, posted a video saying that she graduated from the University of Science and Technology Beijing in June 2022, and her mother was diagnosed with lung cancer last year, and it took her a year to make up her mother's surgery fee with a debt of 200,000 yuan, "I work in the company during the day and deliver food at night", but my mother's health is getting worse and worse, and I asked relatives to learn that my mother used the money she saved to buy medicine to buy skin care products that claim to "contain collagen peptides" and "prevent cancer".
"Let your family never touch this word again, two points, one wide, three mouths, and a big mountain. In the video intercepted by "Huahua", the anchor Zhang did not directly say the word "cancer", but implied that the product could prevent cancer, and the word "cancer" was also typed in the comment area. In the upper left corner of the live broadcast room, there is a line of small words "Fortunately, with collagen, our family can be neatly together".
"Huahua" said that he studied chemistry and is a cosmetics testing engineer, so he is very clear about whether these things are useful or not. In the video, "Huahua" demonstrated and pointed out that Zhang's operation of using alcohol to detect the content of collagen peptides in the live broadcast room was nonsense, and the so-called "fish gelatin" was only a thickener added to it-xanthan gum. She also said that after checking the relevant information, she did not find any data showing that collagen peptides can cure cancer.
In the videos released by "Huahua" on April 16 and April 23, many of Zhang's "brainwashing" words in the live broadcast room were intercepted, and the main audience was the elderly.
"What are you shooting? It's the rest of your life. Zhang declared that he did not make "money for losing conscience", saying that the product was "losing money" on the shelves, "such a thing, everyone loses 300-500 yuan." He also told viewers to be grateful, saying that he was sending positive energy.
In addition, in the video comment area of "Huahua", many people said that they or their relatives were also deceived.
"Huahua" said that she sent out the video in the hope of reminding more people not to be deceived. Middle-aged and elderly people are easily deceived by this simple scam, and young people should look at their mobile phones more and care more about them.
Suspected of selling "anti-cancer" cosmetics accounts
Blocked
On April 24, "Huahua" told reporters that the platform has contacted itself to negotiate a refund. As for the live broadcast room with millions of fans involved, it has been banned, the platform has removed the relevant products, and the results of the anchor's handling are still going through the process and have not yet been announced. "Huahua" said that she plans to report to the Municipal Supervision Bureau with the evidence, hoping for further processing.
In the videos released by "Huahua", the live broadcast room, the anchor and the product are all coded, but some netizens pointed out that the brand involved is Manboni, and the anchor Zhang is "Zhang Qi" who claims to be the founder of the brand.
The account involved "Zhang Qi Manboni Brand Founder" has 1.055 million followers on a certain platform. After being exposed, the account was quickly banned, and the platform's customer service previously replied to the media that it had received relevant reports, but it was impossible to inquire about why the specific account was banned.
Trademarks are used in a wide range of ways, including edible foods such as bird's nest and konjac jelly, soaps, face and body cosmetics, etc.
Lawyer: The situation is serious and can constitute the crime of fraud
"Fraud through the marketing of anti-cancer skin care products not only infringes on the property rights and interests of the parties, but also delays normal diagnosis and treatment, endangering life, health and safety. ”
In view of the above situation, Liu Kai, a lawyer at a law firm in Beijing, believes that if the product promoted by the anchor Zhang in the live broadcast room has indeed not undergone clinical trial data to support its anti-cancer efficacy, and is packaged as having anti-cancer efficacy, then the behavior may constitute "false advertising", suspected of violating the "Advertising Law" and "Consumer Rights Protection Law", and in serious cases, it may even constitute the crime of fraud in the Criminal Law.
At the same time, if a platform fails to effectively fulfill its regulatory responsibilities, resulting in the spread and persistence of illegal acts, there may be regulatory failure liability. "Online livestreaming platforms have regulatory responsibility for regulating the conduct of anchors, and platforms shall review and manage influencer accounts and advertising content, so as to protect users' lawful rights and interests and the authenticity of information. Liu Kai said.
According to the Advertising Law, advertisements must not contain false or misleading content, and must not deceive or mislead consumers. Where false advertisements for goods or services related to consumers' lives and health are published, causing harm to consumers, their advertising agents, advertisement publishers, and advertising spokespersons shall bear joint and several liability with the advertisers.
The Law on the Protection of Consumer Rights and Interests stipulates that if a consumer's lawful rights and interests are harmed due to the use of false advertising or other false advertising methods to provide goods or services, a consumer may claim compensation from the operator. Where advertising agents or publishers publish false advertisements, consumers may also request that the competent administrative departments give punishments.
Source: Guangzhou Daily synthesized from surging news and tide news