Recently, the Oriental FMCG Center released the high-profile "2023 Online TOP Gold List - Grilled Sausages, Cooked Food Lo Mei". In this list, which is known as the "industry vane", Haibawang successfully topped the list of grilled sausages by virtue of its excellent product quality and market reputation.
As a large-scale quick-frozen food company with a history of more than 40 years, Haibawang has always been committed to providing consumers with high-quality food. In order to meet the upcoming 2024 Spring Festival peak season market and lay out the sausage market in advance, Haibawang launched a variety of new roasted sausages at the end of 2023 - 500g authentic sausages, 700g volcanic stone roasted sausages and 200g locked fresh sauce roasted sausages, each with two flavors: original and black pepper. These new products are made with fresh pork and natural casings, inheriting traditional techniques, and have a crispy, juicy and rich texture. Whether fried, fried, grilled or boiled, it can be presented with a unique taste. It satisfies consumers' pursuit of healthy ingredients and wins the favor of the market with high quality. At the same time, Haibawang also takes into account the needs of the B-end and the C-end, and has launched a cost-effective product series to meet the needs of different consumers.
In the highly competitive market environment, the reason why Haibawang can stand out is due to its deep R&D accumulation and keen market insight. Haibawang has always adhered to the principle of consumer-centric, in-depth insight and accurate grasp of consumer needs. It is based on this in-depth understanding of consumer needs that Haibawang continues to innovate and innovate products, thus winning the deep trust and love of consumers.
It is also worth mentioning that as a well-known food company, Haibawang has not only made remarkable achievements in the grilled sausage market, but also actively assumes social responsibility, participates in social welfare activities, and firmly supports local economic development. In terms of social welfare, Haibawang shows a strong sense of responsibility and mission. For example, on February 16, the Shantou Municipal Taiwan Affairs Office and the Association of Taiwanese Investment Enterprises held the activity of "Celebrating the New Year in Shantou and Helping Millions of Millions of Taiwan Compatriots" at the Taiwan (Yunlin) Pavilion in Shantou. At the meeting, the Taiwan Business Association mobilized Taiwan enterprises to actively participate in Shantou City's "number one project", and the Municipal Taiwan Affairs Office hoped that Taiwan compatriots and Taiwan businessmen would give full play to their advantages and help the high-quality development of the county economy. Haibawang (Shantou) Food Co., Ltd. actively responded to the call and donated 1 million yuan to support the "Millions of Projects" in Jinping District. Haibawang also promotes high-quality products to enter Shenzhen and the Guangdong-Hong Kong-Macao Greater Bay Area, helping the high-quality economic development of Jinping District.