The future charm of electric vehicles is presented in this outreach on the banks of the Liangma River.
At the 2024 BMW Group Night, BMW and MINI presented major breakthroughs in design, technology and concept, demonstrating the innovative power closely related to the Chinese market. The China premiere of BMW's next-generation concept car reveals the future direction of the brand's products, while the world premiere of MINI's first all-electric crossover model, the MINI Aceman, together with the Chinese premiere of the all-new electric MINI Cooper, opens a new chapter for the MINI brand.
"The future of the automotive industry is defined by three trends: electrification, digitalization and sustainability. The new generation of BMW models combines these core innovations and represents the beginning of a new product range for the BMW brand. ”
The new generation marks another major leap forward in BMW's technological innovation, integrating the sixth-generation BMW eDrive technology with cylindrical battery cells, the first-of-its-kind BMW panoramic vision bridge, a new E/E architecture and an advanced "domain control" design, bringing a new driving experience from electric technology to human-machine interaction and a new electronic architecture.
For MINI, the addition of the new electric model not only inherits the brand's classic elements, but also introduces new connotations of high digitalization and electrification, such as the circular OLED instrument cluster, which appeared for the first time in the automotive industry, and reinvents the driving pleasure with a lower center of gravity, more extended four wheels, and faster power delivery, etc., the design and technology of the new model demonstrate the innovative spirit and unique personality of the MINI brand.
In addition, BMW plans to bring more than 20 new or upgraded BMW and MINI models to Chinese consumers in 2024, including the world premiere of the new all-electric BMW i4, further enriching the BMW brand's product lineup.
In fact, the BMW Group was one of the first pioneers in the world to devote itself to the field of electric vehicles, as early as the 1972 Munich Olympics BMW presented its prototype of electric vehicles, the BMW 1602e, to demonstrate the possibilities of electric vehicle technology. In 2008, BMW launched Project i, an R&D project focused on sustainable mobility solutions, marking the start of BMW's electrification strategy.
The BMW Group has been investing in electric vehicles for more than 50 years, and its continuous technological innovation and progress have helped the BMW Group achieve leading market results. Last year, for example, the BMW Group delivered more than 2.55 million new vehicles in the global market, of which 375,000 were pure electric models, achieving the target of about 15% of the Group's total sales as planned, and in China, BMW also delivered nearly 100,000 BMW brand pure electric vehicles.
BMW's success is not only due to its innovative products and technologies, but also to its global production and sales network, as well as its commitment to sustainability. The Group plans to continue to co-create the future with Chinese partners and jointly move towards the era of smart electric vehicles.
During this year's Beijing Auto Show, BMW is holding the "BMW Bright Horse: 2024 BMW Exploring the Next Generation Concept Exhibition" on the banks of the Liangma River in Beijing to further demonstrate its vision for the future of mobility and support for the development of China's automotive industry.
In particular, in China, a key market, BMW will continue to practice the brand concept of "At Home in China" and contribute to the high-quality development of China's automotive industry through a series of measures such as ecological and cultural protection, technological product innovation, green energy conservation and emission reduction.
At the same time, the BMW Group presents part of its future strategy and confirms its position as a provider of future mobility solutions by showcasing upcoming new models and technologies. (Cars have culture Ouyang/text)