On April 19th, the "Mountains and Seas Heal Everything, We Heal Mountains and Seas" Cotton Era "Heal Mountains and Seas Life Festival" kicked off in Shenzhen Yunhai Square. The event lasted from April 19th to April 22nd, in addition to rich interactions such as mountain and sea camps, scenic check-ins, and environmental protection investment, there were also activities such as public welfare hiking and donations.
Caring about the healing brought by the mountains and seas, but also caring about the problems that the mountains and seas care about. On Earth Day 2024, Cotton Times launched the "Mountain and Sea Healing Project", which includes the Mountain and Sea Life Festival, public welfare care, used clothes new store activities, college environmental protection tours, etc., with small but practical actions to make a contribution to the protection of mountains and seas.
Public welfare hiking, the mountains and seas are reborn
On the day of the event, Cotton Times, together with members, environmental experts, and social volunteers, formed a public welfare hiking team to pick up and clean up garbage between the mountains and seas from Yunhai Square.
Every time you pick up a plastic bottle or a scrap of paper, you can make the mountains and seas beautiful and clean. At the end of the camp, everyone was awarded the "Guardian of Mountains and Seas" certificate, and said that they would continue to practice the concept of environmental protection in their daily life, such as bringing their own shopping bags, not wearing sunscreen when going to the sea, and low-carbon travel.
"Guardian of Mountains and Seas" public welfare care
On April 20th, Cotton Times and Beautiful Shenzhen Public Welfare Foundation donated cotton sunscreen clothing, sunscreen masks and other summer protective equipment to forest rangers and sanitation workers who protect mountains and seas, and thanked them for purifying mountains and seas under the scorching sun and always being the guardians of mountains and seas.
"Traceless Mountains and Seas" University Environmental Protection Tour
During Earth Day, the "Mountain and Sea Healing Project" of the Cotton Era, together with 3 universities and 35 students from 3 universities in Shenzhen, set off to Shenzhen Tung Chung to take away the garbage on the beach and return the mountains and seas to their original appearance. The recycled garbage will be transformed into handmade artwork for use in environmental exhibitions at universities.
"Old clothes are renewed" Heal the mountains and seas
About 92 million tonnes of synthetic clothing are produced globally every year, which are either incinerated to pollute the air or become microplastics in the ocean. In order to reduce the burden of mountains and seas and heal the scars of mountains and seas, we can use degradable and renewable cotton products, or join the action of "regenerating old clothes and healing mountains and seas". From April 20th to April 30th, you can exchange an old piece of clothing for an eco-friendly bag when you go to the designated stores of the Cotton Times.
"Mountains and Seas Healing Manual" does a small thing for mountains and seas
The green mountains and the blue sea have healed countless people. On 422 Earth Day, the mountains and seas also carry their questions and seek our responses. The "Mountain and Sea Healing Project" of the Cotton Times specially produced two mini manuals for healing mountains and seas, one "21 Questions for Mountains and Seas" and one for "21 Little Things to Heal Mountains and Seas".
Healing mountains and seas is not a slogan, but a continuous action. For 15 years, the cotton era has adhered to environmental protection, starting from the subtleties, and implementing the sustainable brand concept in every factory, every product and every yarn in the cotton era. Dedicated cotton materials, so that the raw materials from nature and return to nature do not become a burden on the mountains and seas; less dye dosage, not only for the sake of health, but also to retain the true color of the mountains and seas; less chemical additives, less plastic packaging, and every shopping bag given to the user's hands, I hope it can be reused and degradable, so that the mountains and seas are a little easier.
Healing mountains and seas is the practice of corporate social responsibility, and returning to everyone's life is such a small thing as drinking water, wiping hands, and washing face. I hope to work with all those who love environmental protection to do a little thing to heal the mountains and seas with a daily sustainable lifestyle.