In this spring season, Albena, a century-old German wall paint brand, announced a comprehensive upgrade of its brand image, officially unveiling the mystery of the annual theme of "controlling your own space" on April 25. This upgrade is not only a tribute to the brand's historical heritage, but also a deep insight and innovative interpretation of the concept of future home life.
Albena, a brand that integrates the delicate care of "parapet as skincare" into every inch of space, has always been committed to integrating quality, art and excellence in every barrel of wall paint since its birth. In 2024, Albena will carry out an annual image upgrade and release in accordance with the rhythm of the trilogy of "Mastering Self-Space", "Poems to Yourself" and "Her Wonderful Side", advocating the creation of infinite possibilities in a limited living environment, and encouraging every resident to become a designer of Yueji Space and enjoy every subtle control in life.
New image, new proposition
In the new image, Albena put forward four core propositions: "protect what you love - protect quality", Albena with 115 years of brand accumulation of technical strength, to ensure that every drop of paint carries the deep love for home; "protect what you see - protect the appearance", through a large number of color formulas and professional color tools, so that every wall has become a work of art that can not be ignored in the home; "protect what you dare to protect the whole" The whole system of German wall supporting and intimate renovation services provide a full range of environmentally friendly coating solutions for thousands of consumers to protect the safety and health of their homes; Zhendian Snow Mountain White, Mingdian Wall Paint, etc., have passed the German Blue Angel Environmental Protection Certification, FREI VON Environmental Protection Certification, German AgBB Certification, French Indoor Air Environment Testing A+ Certification and EU Children's Toy Safety Standard Certification and other related certifications with strict European environmental protection standards, paying attention to every detail of the living environment and escorting the physical and mental health of family members.
New products New upgrades
At the same time as the new brand image was upgraded and released, the Pearl of the Rhine series products were newly launched, through the reinterpretation of classic elements and the perfect combination of high-quality products, to build a long-term home life experience for consumers. Life is a journey of renewal, a never-before-seen landscape, a new attempt and... Waiting for a new life to arrive, this is a new page in life, but also a happy adventure, relax and cope with every new journey in life. Meow Meow Meow children's paint series products are upgraded synchronously, caring for growth, fresh breathing, and creating a new world of healthy growth for children.
The annual theme "Take control of your own space" is not just a slogan, it is a manifestation of an attitude towards life. Albena believes that everyone can find their own light in a self-defined space, whether it is a comfortable home environment, a flexible and comfortable work corner, a vibrant rest area, or an immersive entertainment world. Through the design of individual and multifunctional living spaces, Albena aims to inspire everyone's creativity and make the home a stage for individuality and taste.
Not defined as multiple expressions
To this end, Albena launched a topic on the Xiaohongshu platform to recruit Albena girls to try out the Pearl of the Rhine series products and share the wonderful stories of the trial experience. By recruiting Albena girls in different fields and with a certain fan base and different identities, it expresses that women are born free and should not be defined, and that their lives are wonderful and wonderful in more than one side, and there are infinite possibilities, and it also expresses Albena's brand positioning that can also bring more color and diversity to life and family.
Albena 2024 brand image upgrade marks the brand entering a new era, which is not only a revolution in wall paint, but also a lifestyle change. In this era, everyone will be the master of their own living space, and Albena will be the most solid backing, giving each space a unique soul with color and quality, making home the warmest and most creative haven in everyone's heart.
As a German wall paint brand with a history of 115 years, Albena is known worldwide for its excellent quality, artistic design and commitment to health. From Europe to Asia, Albena has always been at the forefront of wall paint innovation, committed to bringing a higher quality of life to consumers around the world.
With the release of the new brand image of the year, Albena will lead the new trend of the wall paint industry with a younger, fashionable and energetic attitude. We believe that everyone is an artist of life, and every home has its own unique sparkle. Albena, let's explore the infinite possibilities of home.
Witness the transformation of Albena this spring, start a new journey of home aesthetics, control your own space, and bloom your own unique light.