On April 25, the second phase of the 135th Canton Fair entered the third day, and the scene was still crowded, with the enthusiasm of domestic and foreign businesses undiminished, and thousands of businessmen gathered to share business opportunities. In this Canton Fair, "China White Dehua Porcelain" is still extraordinary, attracting the attention of many buyers at home and abroad.
Huang Wenjie, secretary of the Dehua County Party Committee, said that Dehua ceramics is one of the important exhibits of the Canton Fair, and the Canton Fair has always been an important platform and window for Dehua ceramics foreign trade. He hopes that with the help of the platform of the Canton Fair, more merchants can know Dehua ceramics, conduct in-depth negotiations, close docking, strengthen exchanges and interactions, achieve more economic and trade cooperation, and achieve greater win-win development.
A white solo debut
The reporter visited and found that the concentrated display area of the Canton Fair "China White Dehua Porcelain" is located in the B1B2 booth on the right side of the platform, mainly focusing on the display of master porcelain, daily-use porcelain, export craft porcelain, and cultural and creative custom porcelain. "You can make such beautiful ceramics, very carefully, very powerful. Dalia, a buyer from Sudan, stood in front of Xu Lizhi, a master of arts and crafts in Quanzhou City, and looked at it again and again, and admired. At the promotion meeting, the Dehua white porcelain masterpiece "Myth", which attracted much attention, was also exhibited in this area. "Many people will be attracted by the "Myth" when they walk into our exhibition area, most people don't know that this is made of ceramics, and they are amazed after listening to our introduction, and the master porcelain has also sold a lot in the past two days. Peng Lin, the person in charge of the centralized exhibition area and the marketing director of the German porcelain world, told reporters.
Fujian Dehua Tianxia Cultural Development Co., Ltd. is a subsidiary of Dehua Cultural Tourism Group, a state-owned enterprise in Dehua County, and is a company dedicated to promoting the development of the ceramic industry of "China White Dehua Porcelain", creating the geographical IP of "World Porcelain Capital", and comprehensively promoting the brand operation of Dehua ceramic industry. The company unites hundreds of national and provincial arts and crafts masters and ceramic art masters to form a product development team, reshape the master IP brand, and at the same time create the world's own brand "Deci", which is the world's own brand "Deci". The products are mainly high-end tea sets, tableware, artworks, souvenirs, gift customization and other ceramic products. The company closely focuses on the advantages of the Dehua ceramic industry belt, inherits the thousand-year-old ceramic culture, and "makes exquisite porcelain, puts it out, and passes it on".
Cultural and creative customization is eye-catching
On the stage of the Canton Fair, "China White Dehua Porcelain" not only attracts international friends, but also is deeply loved by Chinese people, especially cultural and creative customized products. Leng Wenhui, chairman of Hangzhou Meilinjia Home Furnishing Co., Ltd., told reporters: "I like Dehua's mutton fat jade very much, very white, very transparent, matte texture, warm and moist like jade, there are differences and uniqueness in the market, such white ceramics on the market are only made by Dehua, I participated in the Shanghai Kitchen and Bathroom Exhibition this year, and intend to combine our company's corporate culture to customize a batch of Dehua cups to send to customers." ”
On the other side, the Luzerne Group booth was neatly and orderly placed with customized ceramic samples of various colors and styles. "Luzerne always adheres to quality and raw material control, and this time we mainly exhibit some customized products, which customers can customize according to their own needs, because we pursue both quantity and quality. At present, there are quite a lot of interested customers. Zheng Qiuxia, a business salesman of Luzerne Group, told reporters. Luzerne Group is a leading enterprise in ceramic tableware, focusing on the production of high-end tableware for international chain hotels.
Make friends with the world for mutual benefit and win-win results
Shunmei Group is a leading export enterprise of Dehua ceramics, and the Canton Fair, they once again launched more abundant ceramic products, attracting many foreign buyers to choose.
Zheng Pengfei, general manager of Shunmei Group, said in an interview with reporters that although they did not launch a popular product similar to "Bingdundun" this year, they are still full of confidence in the sales prospects of the Canton Fair. He revealed that the company's product line is richer this year, including special new products for the Year of the Dragon, Halloween, Valentine's Day, Easter and other holidays, as well as DIY products and a series of products in cooperation with Disney.
"In this Canton Fair, on the one hand, we actively encourage ceramic enterprises to increase innovative design, bring novel new products to the Canton Fair, and show the charm of porcelain to the world. On the other hand, guide exhibitors to learn the product design concept and exhibit display art of other ceramic producing areas, make full use of the big platform of the Canton Fair, and make every effort to enhance brand competitiveness and open up the global market. Lai Shitan, Secretary of the Party Group and Director of the Dehua County Industrial Information Technology and Commerce Bureau, said.
Chen Qiaoling