Tesla, which is not according to common sense, has come to another wave of commotion operations, just raised prices on April 1, and announced a price cut for the whole system after only 20 days, and the starting price of last year's global best-selling model Model Y was adjusted to a record low of 249,900 yuan, which seems to be directly aimed at the ideal L6 that has just been launched recently (guide price from 249,800 yuan).
Although Tesla Model Y and Ideal L6 are both new energy SUV products, after all, the former is pure electric, the latter is extended range, the technical route is different, and the customer groups faced are also different, Ideal L6 is more suitable for family parent-child travel, consumers who value long-distance comprehensive battery life, so although Tesla Model Y and Ideal L6 are similar in price, they are not direct competitors.
The M7 offers a discount of 20,000 yuan, which provides more choices than the ideal L6
For the ideal L6, the opponent who needs to be paid more attention to is the M7, both of which are extended-range medium and large SUVs, with the same technical route, and even the guide price is 249,800 yuan, however, the M7 currently gives 20,000 yuan in cash, which means that the price threshold of the M7 is 229,800 yuan, so it is very attractive to consumers. Although the ideal L6 entry model is the front and rear dual-motor four-wheel drive, the power performance is stronger, and the front double wishbone + rear five-link independent suspension, support suspension soft and hard adjustment, with richer intelligent driving assistance functions, but for some users, power, configuration does not pursue the ultimate experience, to meet the daily household can be, then at this time the price range is wider, the pressure to buy a car is less Wenjie M7, will provide more choices.
The new M5 is equipped with Huawei's high-end intelligent driving as standard, and it is also sold at 249,800 yuan
In order to firmly grasp the initiative, the latest Wenjie M5 was recently released, the guide price is also 249,800 yuan, the whole system is equipped with a high-end intelligent driving system with lidar as standard, and has been upgraded in terms of seats, audio, chassis control, etc., and the first batch of customers can also enjoy optional rights and interests worth about 37,000 yuan. In Yu Chengdong's words, models within 300,000 yuan are equipped with Huawei's high-end intelligent driving, which is actually a loss-making sales - translated, the customer who buys this car makes a lot of money!
Recognize the situation and take the initiative to attack, and Li Auto strives for the reputation of old car owners
Li Auto has not flinched under the recent wave of strong output from Tesla and Wenjie. Recently, Ideal officially announced that in addition to the latest product Ideal L6, its 2024 Ideal L7, L8, L9 and pure electric MPV product MEGA have all adjusted their prices, with price reductions ranging from 18,000 to 30,000 yuan. Moreover, Li Auto also opens the price difference compensation channel for old car owners who buy 2024 L7, L8, L9, and MEGA, and directly cares for old car owners in the form of cash feedback.
In the case of MEGA's unfavorable development, Li Auto has realized that the current situation has changed, and on the basis of ensuring its own range extension advantage, it must also follow up the latest market situation and take the initiative to adjust the price system to benefit consumers. Compared with other products in the previous L series, the ideal L6 is the first product priced below 300,000 yuan, showing a higher cost performance, but perhaps this is not enough, the ideal L6 will break the tradition of the whole series of standard dual-motor four-wheel drive in the future, and launch a more entry-level version for young customers to compete against the competition of M5 and M7?