On April 16, Shenzhen ushered in a grand event in the home appliance industry - "Salute to Life - 2024 Kantar Life Home Conference and New Product Launch" held by Kantar Electric. As an activity of in-depth two-way communication with users, Kantar specially invited many old users to come to the scene to witness the important moment of the brand's new product release. On the occasion of this warm reunion, users not only learned about Kantar's five blockbuster new products in 2024, but also gained a deeper understanding of the stories and innovative ideas behind the brand through a series of interactive sessions.
Over the past 14 years, Kantar has always adhered to the business philosophy of "Philosophy of Intentions", deeply cultivated user needs, and adhered to the thinking centered on "user experience". Listen to the voice of users attentively, feel their joys, sorrows and sorrows with your heart, integrate into their lives as confidants, accompany them for three meals and four seasons, and read their poems and yearnings. It can be said that Kantar has been able to complete the gorgeous counterattack from a rising star to a dark horse in the industry and then to the king of kitchen appliances with an amazing growth trajectory, which is inseparable from the sufficient attention and attention of the majority of users.
This year, Fu Ping, chairman of Kantar, also officially upgraded the brand's positioning to "China's high-end new kitchen appliance expert". Among them, "new kitchen appliances" means "art of life kitchen appliances", which refers to the hope that through the ultimate space experience, the human body can be mobilized to awaken the happy flow experience. At the same time, it also means that compared with the old kitchen appliances of traditional smoke stoves, Kantar's "new kitchen appliances" not only focus on the use of product functions, but also sublimate to the "contact point" to improve the happiness of users.
Between square inches, creativity is on display
Kantar redefines new kitchen appliances
At this Kantar Electric Conference, the new product lineup includes Kantar's dream work - Kantar Micro Steaming and Baking All-in-one Machine ZR Pro, Kantar High-Energy Rubik's Cube - Kantar Dishwasher T100, Kantar's first ice-making built-in drink purifier Z10, Kantar's first semi-automatic coffee machine MS2 and Kantar Integrated Cooking Center F30 and other five blockbuster new products of the year.
Among them, Kantar built-in ice purifier Z10, as the new favorite of modern home furnishings, has become one of the focuses of the new product launch conference with its excellent performance and humanized design. Kantar is the first to equip the built-in drink purifier with Ice-Tech cryogenic ice cube technology, creating the first built-in drink purifier that can make ice cubes, which can quickly produce ice cubes in 6 minutes, which is twice as efficient as a professional ice maker in 8-12 minutes, and truly realizes 24-hour ice drink freedom.
In addition, the ice cube is in the form of bullet ice that is not easy to dissolve into water, which can better ensure the flavor of cold drinks than ordinary ice cubes, allowing users to enjoy the special ice feeling at any time late during the day and night, bringing an excellent user experience.
Not only that, Kantar Z10 is also upgraded with the same level of compressor refrigeration technology as high-end refrigerators, compared with ordinary electronic ice tank refrigeration, Z10's cooling ice feeling, cooling speed, and stability performance are superior. With one click, chilled water as low as 5°C can be prepared at any time, bringing more possibilities to users' daily life.
In addition, the Z10 also adopts Kantar's latest clean drink product line's Spring Sense Ultra Clean technology, which simulates the taste of natural mountain spring water to filter out weak alkaline spring healthy water with strontium-rich trace elements, which is softer and sweeter, and is also more in line with the weak alkaline constitution of the human internal environment. In addition, the minerals in the water can effectively precipitate the polyphenols in the tea, so that the color, aroma and taste of the tea soup are better presented, which is more in line with the tea style of the Chinese people. It can be said that Kantar Z10 basically meets the needs of consumers for high-quality drinking water in all dimensions.
In terms of filter element, Kantar Z10 also strictly selects DuPont RO membrane (formerly Dow RO membrane) from the United States, with a pore size of only 0.0001μm, which achieves a 5-level depth filtration effect, which can effectively filter bacteria, viruses, heavy metals and other harmful substances in the water, ensure the safety and reliability of effluent water quality, and effectively protect the kidneys and stomach from harm, and avoid diseases from entering the mouth.
In terms of intelligence, Kantar Z10 is already the next nevel. Equipped with an 11.26-inch dual-star ring ultra-wide color large screen, touch-type water outlet design, making the operation more convenient and intuitive, and the elderly can easily understand the operation at home alone. By default, it comes with 7 levels of drink water temperature and 8 levels of quantitative water volume to achieve the effect of special temperature and special drink, and users can choose the water temperature and water volume according to their personal preferences through the large screen, and stop when the water is full to avoid overflow. You can also check the water quality status, ice making progress, filter life and other information to keep abreast of the condition of the machine. In addition, the Z10 also has a self-cleaning function, which can automatically clean the filter element, extend the service life of the filter element, and reduce the maintenance cost of the user.
Finally, it is worth mentioning that Kantar built-in ice purifier Z10 can also supply water to the kitchen in reverse, meeting the needs of kitchen washing vegetables and rice, drinking water, tea bar machine water, etc., and one machine can meet the healthy water supply of the whole kitchen. In addition, the water efficiency of Z10 has reached the level 1 national water efficiency standard, which means that it pays attention to energy conservation and environmental protection while ensuring efficient ice making and water purification, and contributes to the green life of users.
epilogue
Kantar's dedication to life and new product launch is not only a new product display, but also an in-depth exchange between brands and users. Kantar Electric interprets the "deep bond between the brand and users" with practical actions, so that users can feel the temperature and power of the brand. I believe that in the future, Kantar Electric will continue to uphold this customer-first concept and bring more high-quality products and services to users, let us look forward to it together!