The details of life show a person's life philosophy, taste and values. With people's pursuit of a sense of ritual in life, household goods such as small household appliances are becoming more and more popular among young people. They meet the high-end needs of consumers for products in addition to function, such as aesthetic, social, emotional, etc. Throughout the small household appliance market, each popular model has a common feature, that is, it meets the needs of users in different dimensions.
This is precisely the strength of Xiaoxiong Electric. Throughout the 18-year development history of Xiaoxiong Electric, as a small household appliance brand leading the trend of each generation, Xiaoxiong Electric has always adhered to long-termism and maintained the same frequency resonance with users. From its birth in 2006 to becoming the "first creative small household appliance stock", from a small factory building of 800 square meters to a digital intelligence manufacturing base with a total area of about 580,000 square meters, from the start of a yogurt machine to becoming a small household appliance brand loved by young people. Over the past 18 years, Xiaoxiong Electric has proved with its achievements that a moment of popularity is luck, and it has always been a red fight.
Product power is always the most solid moat for small household appliance brands
Zibo barbecue and college students' two-way running, Dong Yuhui's "bilingual live broadcast", white elephant instant noodles without soil pit sauerkraut...... Although the ways to become popular are different, the commonality is obvious: it has core product strength. Even if the heat dissipates, it can be repurchased because it meets the needs of users.
At the 18th anniversary celebration and new product launch conference of Xiaoxiong Electric, Li Yifeng, chairman and general manager of Xiaoxiong Electric, said that Xiaoxiong Electric has always taken "providing users with good products" as the core value concept, not only satisfied with "doing a good job", but also building the ability to "do a good job in every product", constantly creating "flagship products", and proofing the industry through precise innovation. And demonstrated the determination and strength to create a better life for consumers on the spot.
In order to "make a good product", Xiaoxiong Electric focuses on user needs and insists on innovation to create a better lifestyle for users. Specifically, in rice cookers, health pots and other rigid demand categories, Xiaoxiong Electric not only upgrades the user experience, but also brings emotional value to it. In order to allow users to eat healthily, eat deliciously, and eat worry-free, the micro-pressure multigrain rice cooker brings a new experience of not needing to manually soak rice in advance before cooking, removing the lid with less condensation, and quickly cooking Q-bomb white rice in 22 minutes, so as to improve users' healthy eating life. Focusing on emerging categories such as hair dryers and foot soaking buckets, Xiaoxiong Electric continues to innovate to meet the personalized needs of users, such as the hair care needs of beauty lovers, Guangyue high-speed hair dryer, which not only realizes rapid hair drying, but also moisturizes and nourishes hair, and gives users a high appearance from the "head".
In addition to meeting the needs of users, Xiaoxiong Electric insists on innovation, uses long-term thinking to achieve "product leadership", and builds relevant capabilities that can continue to achieve product leadership. At present, Xiaoxiong Electric has built a three-level R&D system, built a testing and evaluation center of nearly 2,000 square meters, equipped with more than a dozen professional laboratories, and has successively won the national industrial design center and the national intellectual property demonstration enterprise. Not only that, Xiaoxiong Electric also creates "flagship products" to meet the needs of users for high quality and quality by continuously improving and breaking through the team's capabilities.
Xiaoxiong Electric's practice of upgrading the user's product experience step by step has all revealed: product power is always the most solid moat of the small household appliance brand, and whoever can have a deep insight into the diverse needs of users to create a good product will have the key to brand success.
The transformation from an Internet celebrity to a long-term red is a concrete display of brand strength
A brand's short-term popularity may be the result of a chance in the market, an innovative idea, or a specific marketing tactic, all of which have an element of luck. However, a brand that can continue to be popular and endure for a long time must rely on its strong strength. Over the past 18 years, Xiaoxiong Electric has put products first, continuously innovated, and consolidated the foundation of digital and intelligent manufacturing, and gradually became a small household appliance that young people like, achieving operational excellence.
In order to meet the diverse needs of users and quickly transform their needs into products, Xiaoxiong Electric has in-depth analysis and insight into user portrait data, and has built more than 10 elite R&D teams and nearly 400 professional R&D personnel to accurately innovate for user needs. In addition, Xiaoxiong Electric is also increasing R&D investment, according to Xiaoxiong Electric's 2023 annual report, in 2023, Xiaoxiong Electric's R&D expenses will increase by 3.93% year-on-year.
Not only that, in response to the user's personalized needs for product appearance design, functional interaction, etc., Xiaoxiong Electric is also constantly improving its industrial design strength, iterating innovative, delicate and fashionable products. At this stage, Xiaoxiong Electric has set up 10+ design teams and more than 60+ professional designers, through in-depth cooperation with external parties, linking global design resources to meet user needs. For example, Xiaoxiong Electric Folding Multi-functional Pot, innovative patented folding design, to achieve the integration of baking and shabu-shabu, hot pot and barbecue can be met at the same time, and at the same time, a simple and generous beige design is adopted to meet the diverse needs of users.
After the completion of product development, each link of manufacturing, performance testing and quality inspection is closely related to the quality of finished products. At present, Xiaoxiong Electric has established 5 intelligent manufacturing bases, including 4 professional machine factories and a number of core parts manufacturing plants, building digital intelligence manufacturing barriers to ensure that every product can meet the requirements of high quality. In order to improve the overall business operation efficiency and organizational management efficiency, in terms of digital transformation, Xiaoxiong Electric has successively carried out the "321" digital system upgrade project in recent years, which not only empowers the high-quality development of the whole chain, but also establishes a deeper connection with users through digital technology.
As a growing industry, small household appliances will experience ups and downs, but after the precipitation of the market, it will also wash away the foam floating on the surface. It is foreseeable that the small household appliance industry is moving towards a new development path of innovation-led and quality-oriented. As a pioneer in the industry, after 18 years of persistence and exploration, Xiaoxiong Electric has proved that a user-centered enterprise will steadily sail towards a more brilliant future in the torrent of the times.