Not long ago, Huawei's new mobile phone Pura70 launched a controversial AI retouching function - "one-click de-dressing". As the name suggests, users can make the clothes of the people in the photo "disappear" with the tap of a button. As soon as this feature was launched, it immediately sparked heated discussions and different voices on the Internet.
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Initially, Huawei may have wanted to use AI technology to provide users with a more flexible and convenient photo beautification experience. After all, in the world of fashion photography and retouching, the need to "dedress" is not uncommon. But soon, things took an unexpected turn.
Some users have shared photos created after using this feature on social media, and the result is not only not the desired effect of "beautifying", but instead there is explicit and disrespectful content for the image of women. As soon as the matter was exposed, it quickly sparked heated discussions and uproar on the Internet.
Netizens have condemned the feature for its improper design, sexism and moral hazard. Some people bluntly pointed out that this "de-dressing" function is undoubtedly catering to some unhealthy needs and vulgar tastes, which is extremely inconsistent with the social responsibility and brand image of a technology company.
In the face of the storm of public opinion, Huawei's customer service team quickly responded, admitting that the feature currently has vulnerabilities and inappropriateness, and said that it will immediately start optimizing and fixing it. But before the words fell, a sarcastic voice followed - "No wonder so many people buy Pura70, it turns out that they are going for this function!"
As a highly anticipated new product, the launch of the Pura70 was supposed to be a milestone in technological progress, but it fell into the whirlpool of public opinion because of this "one-click de-dressing" function. There is no doubt that the lack of adequate consideration of the potential ethical and social implications in the design of the function is a serious failure.
The birth of every new technology should bring more convenience and progress to human society, rather than becoming a tool for breaking through the moral bottom line and crossing the legal red line. While science and technology are developing, we must also think about how to find a balance between technological innovation and social values, and establish a sound review and supervision mechanism.
Of course, it's not enough to look at a problem with a single company or a single product. We need the participation of the whole society, the government, the scientific and technological community, and even every citizen, and work together to make cutting-edge technologies such as artificial intelligence bring convenience to our lives, while also avoiding abuse and harm, and truly serve the interests of the majority.
This turmoil may adversely affect the market prospects of Pura70, but it is more important to make the whole society, especially the industry insiders, aware of the seriousness of the problem. There is no doubt that this will accelerate the improvement of industry self-discipline and policies and regulations, promote the construction of science and technology ethics, and have a far-reaching impact on the long-term development of the whole society.
This is also a wake-up call in the era of artificial intelligence: the development of science and technology must not override social morality and laws and regulations. We need to establish a more complete regulatory mechanism, seek a balance between innovation and moral bottom line, and effectively protect the legitimate rights and dignity of users.
At the same time, for technology companies, when developing and releasing new features, they should not be limited to the innovation of the function itself, but also pay more attention to its impact on social values. Only by keeping pace with the times and paying attention to the actual needs of users, and being unified with social conscience and values, can technology be truly used by mankind and be stable and far-reaching.
In addition, each of us should also be more aware of technical issues related to sensitive areas such as privacy and gender, and have the courage to express concerns and criticisms of inappropriate behaviors and phenomena. After all, the power of science and technology comes from the trust of the people, and its development direction should also be controlled and led by the people.
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