China, as a giant in the global garment manufacturing industry, can see the "Made in China" logo all over the world, but there are few top "Chinese clothing brands" that are truly famous, in the global high-end brand market, Chinese brands are particularly rare, especially in the field of high-end T-shirts, there are few outstanding ones. This makes people wonder why it is difficult to breed a clothing brand that can compete with the world's top brands in this land with huge production capacity and profound cultural heritage? Perhaps, this is the subject that we need to explore in depth.
When it comes to top-of-the-line clothing, it all starts with the fabric. It can most directly determine the grade of clothing, if the fabric is timid, even if there is a good tailoring process, it will not be advanced. The world's top clothing brands have always been very selective when it comes to materials and fabrics. If you want to become a fabric supplier of high-end T-shirt brands, you must face at least these four major tests: color fastness to sunlight testing, washing appearance testing, shelf-fast color fastness testing, and pilling testing. And there are very few suppliers that can withstand these tests, which also discourages fast fashion brands that pursue high efficiency, which is the norm in China's apparel industry.
However, in the "fast" pace of the clothing industry, Wu Xiaobo recently mentioned that there is a low-key, mysterious high-end brand, Biyin Leving, which is still adhering to an obsession of "using the best fabrics to make a high-end T-shirt for Chinese", which has become a clear stream in the market. Biyin Levin knows that in order to create a real high-end T-shirt, you can't rush it, you must do it with heart and use time to precipitate. Therefore, in the selection of fabrics, Biyin Levin always insists on using the best fabrics, constantly challenging the limits of fabrics, and selecting fabrics with standards comparable to luxury goods.
The innovation laboratory is equipped with a state-of-the-art tanning machine, an imported BINDER oven and a 2500 rpm Martindale pilling machine, which not only ensures the high quality of BJLÖFEN products, but also gives the team the courage to challenge the limits of fabrics. They were able to work with a supplier of Lingdisi Finest Wool, which is produced in extreme scarcity each year and is one of the rarest natural fibres in the world. In addition, the long-staple cotton selected by Biyin Levin is a rare Egyptian island cotton, known as the "Hermes of cotton". In industry evaluations, the long-staple cotton content of high-end brand T-shirt fabrics is usually only 50%, while Biyin Levin has reached an astonishing 100%, and these are only to make a high-end T-shirt for Chinese.
In terms of R&D costs, Biyin Levin also spares no effort. In 2022, the R&D expenses invested by Biyin Levin will reach 100 million yuan, a year-on-year increase of 20.14%. This emphasis on research and development has enabled BÜYINLEVEN to make significant progress in fabric development, product design and production processes. Up to now, Biyin Levin has 143 patents, which not only represent the brand's innovative ability, but also provide strong support for its competition in the high-end T-shirt market.
Biyin Levin adheres to the high-quality, high-grade, high-tech and innovative "three highs and one new" as the product research and development concept, its founder Xie Bingzheng once said that "first there is a product, then there is a brand", quality is the foundation of the brand, only in the quality to achieve the ultimate, in order to establish a truly valuable brand. Therefore, BJLÖVEN strives to do its best in all aspects of product development, production and sales to ensure that each product can reflect the quality and value of the brand.
It is this persistent pursuit of quality and continuous exploration of innovation that makes Biyin Levin stand out in the high-end T-shirt market and has ranked first in the T-shirt market share for five consecutive years. From the pan-golf track to the high-end T-shirt track, Biyin Levin has successfully realized the transformation and upgrading of the brand and become the leading brand in the high-end T-shirt market.
As a major garment country, there is no shortage of excellent garment companies and brands in China. However, in the segment of high-end T-shirts, there are very few local brands that can really compete with international brands. With its unique "slow" pace, Biyin Levin has deeply cultivated the high-end T-shirt track, bringing one after another high-end T-shirts with international standards to Chinese consumers, and also providing valuable inspiration and reference for other clothing companies.