Although in recent years, due to the great environmental impact, the overall scale of the TV market is no longer growing, but in the mid-to-high-end market, the performance of Mini LED is still very eye-catching. According to relevant industry surveys, the global Mini LED TV is growing against the trend, with a year-on-year increase of 24.7% in shipments, and the growth rate of the Chinese market is as high as 140%. In contrast, the global shipments of OLED TV products and panels both plummeted, with TVs plummeting 20.6% year-on-year and panels plummeting 33% year-on-year, and this year will also be overtaken by Mini LED TVs worldwide.
As a prominent representative of the high-end market, why has OLED gradually declined in the past two years? In stark contrast, Mini LED TV is gaining more and more market recognition. Some netizens may ask, the same superb picture quality, why is there such a big difference in the "treatment" in the market? First of all, let's review the respective luminous principles of Mini LED and OLED.
Mini LED综合性能占优
The imaging principle of OLED (organic light-emitting diode) TV is the luminescence phenomenon produced by organic semiconductor materials and light-emitting materials driven by an electric field, with the help of carrier injection and recombination. Therefore, there is no need for additional backlight components, and the TV screen can often be made ultra-thin, coupled with pixel-level light control, it can present pure picture quality.
And Mini LED TV is essentially an LCD TV,Its backlight source is upgraded toMini LED lamp beads (size reduced to100 microns or less) composed of high-density LED array,Backlight partitions can be improved from tens of traditional LEDs to hundreds or even thousands,For exampleTCL's X11H,98The number of backlight partitions has reached14112,Coupled with the progress of zoning dimming technology,The backlight accuracy has made a real qualitative leap,There has also been a huge improvement in brightness。
They are also a new generation of display technology, and Mini LED and OLED have their own advantages in terms of image quality. Although there is no latter"Pixel-level light control",But high-endMini LEDTVs have thousands or even tens of thousands of partitions,It can also bring a very fine light control effect,Users can enjoy a richer and more delicate level,High-quality pictures with more sufficient brightness,The gap between the two sides in contrast has become increasingly subtle,It is difficult for ordinary users to perceive。
And Mini LED also has a very big advantage is the ultra-high peak brightness, such as TCL X11H such a high-end model, not only has tens of thousands of backlight partitions, the peak brightness reaches up to 6500nits, can perfectly restore the sunrise and sunset, sea surface sparkling and other high HDR scenes, play domestic and foreign science fiction, war blockbusters to bring users the original special effects enjoyment.
And in terms of color,With the blessing of quantum dot imaging technology,Mini LEDTV is also completely true。 For exampleTCLThe current Mini LED TVs all adopt the industry's unique QD-Mini LED technology,Mini LEDThe fine control of light exceeds the color advantages of QLEDThe quantum dots,Bring users a more amazing large-screen visual enjoyment。
If both sides have their own advantages in terms of image quality, then in terms of service life, OLED has very obvious defects. The chief isOLEDThe phenomenon of screen burning has not been completely solved so far,The normal use time is a bit erratic,Plus the price and cost are also high,All of them have limitedOLEDThe market popularity of TV,Users who are really not bad for money will be more inclined to buy large-screen OLEDTV。
In addition, the size of the mainstream TV market is getting larger and larger, and Mini LED can adapt well to all kinds of TV sizes. Taking the TCL X11 series as an example, from the smallest 55 inches, to 98 inches or even 115 inches of large screens, the three size segments of 75, 85 and 98 inches are the most cost-effective. The size of OLED TVs is concentrated in 55、65、77Inch three sizes,There is no doubt that in catering to the development of TVs in the direction of large size,Mini LED also presents advantages。
Domestic brands lead the development of Mini LED technology
Through technology iteration, the technology of Mini LED has become more and more mature, and there is no need to worry about reliability at all. Taking TCL as an example, by taking the lead in laying out the Mini LED product line and establishing Pangu Lab in 2021, it has achieved 48 technical commanding heights in 12 fields such as backlight design, backlight technology, and complete machine modules, accumulated 470 patented technologies, and mastered the overall process from material research, design and development to manufacturing.
Take this year's latest listingTCL X11H、Q9K and other new Mini LED TV products as an example,Enabled by the new generation of Mini LED technology,Achieve more refined picture quality performance,Also through the light source、Lens to the screen of the global anti-halo technology,Completely solve the halo problem that has plagued LCD TV for many years,Let users enjoy a purer picture quality experience,Won the recognition of the market。 It is no exaggeration to say,It is the vigorous promotion of domestic home appliance brands led by TCL,Mini LEDThe technical ceiling has been improved by leaps and bounds in recent years,Until now, it is interchangeable with OLEDThe offensive and defensive momentum has become the most popular high-end TV category at present。
It is not so much that TCL has seized the opportunity of Mini LED, it is better to say that TCL has achieved Mini LED, and now TCL has accounted for half of the market share in the field of Mini LED, leading both market and technology, winning honor and status for Chinese home appliance brands.
In addition, according to industry surveys,Mini LEDThe penetration rate of retail sales in China's color TV market is currently only2.9%,The penetration rate of retail sales is10.3%,There is undoubtedly a broad room for growth in the future。 In the future, the market advantage of Mini LED over OLED and other display technologies will be further expanded, and domestic home appliance brands represented by TCL will continue to bring new surprises to consumers.