SHANGHAI, April 25, 2024 /PRNewswire/ -- On April 16, the 2024 CGMA Global Business Challenge (hereinafter referred to as "GBC") was officially launched. This international competition organized by CIMA is open to undergraduate students from all over the world, aiming to discover and cultivate students' outstanding business qualities, integrate their academic knowledge to enhance competitiveness, and develop future business leaders.
Since its inception in 2008, GBC has attracted nearly 10,000 participants from nearly 100 universities in China and North Asia every year. Adhering to the theme of "Finding Future Business Leaders", the competition selects outstanding student teams with outstanding business potential and knowledge of finance, accounting, marketing, management, etc. The competition provides a platform for students to expand their business thinking, enhance their competitiveness in the workplace, and show their unlimited innovation vitality and potential.
According to the organizers, this year's competition will continue to be registered as a team, and participants are required to conduct in-depth analysis of designated cases. For example, the background of the case involves a listed construction company called XYZ, which faced a series of challenges in the "apartment rental industry". Participants need to use their knowledge of finance, accounting, marketing, management, etc., combined with artificial intelligence technology, to propose practical business solutions for case enterprises.
In order to further enhance the practicality and interactivity of the competition, the organizers also introduced Baidu's intelligent cloud Qianfan AppBulider technology this year, and the contestants will have the opportunity to use AI models to empower business decisions. This innovative initiative not only reflects the competition's deep insight into the digital age, but also provides an excellent platform for the contestants to showcase their digital innovative thinking and skills.
During the competition, senior CGMA holders will serve as on-site judges, and the final winning teams will be selected based on the contestants' on-site performance, speech quality, case understanding, discussion and suggestions, as well as team time allocation, Q&A quality and other factors. In addition, the contestants also have the opportunity to get internship opportunities and generous bonuses from famous companies.
As an international competition, GBC not only provides a stage for contestants to show themselves and exercise their abilities, but also provides a broad space and opportunities for their future development.
Another highlight of this year's competition is the addition of the "Workplace Carnival Event" program. Through workplace talks, mock interviews, and innovative AI interactive experiences, contestants can gain a deeper understanding of workplace culture, improve their professionalism, and be fully prepared for future career development.
Universities and undergraduate students can also log in to the WeChat official account "CGMA Official Account" to learn more about the competition.
2024GBC related schedule