In early October, Xi'an is full of heat! With the super high tourism popularity and wonderful city IP, Xi'an strongly "attracts attention" to the media at home and abroad. A message that "nearly 150,000 tourists were welcomed during the National Day of the Terracotta Warriors and Horses Museum" quickly triggered a large number of forwards from overseas media such as world news networks, and reached more than 570,000 users after being pushed by xinhua news agency's Facebook and Twitter overseas social media main accounts. Not only that, due to the holding of the 2021 National Cyber Security Publicity Week in Xi'an, Xi'an once again triggered a collective "onlooker" of central media because of the grand event, and the "Xi'an Moment" of the Internet attracted much attention.
Unforgettable - the Terracotta Warriors have aroused the attention of overseas netizens
As one of the most shining city business cards, the Terracotta Warriors of Qin Shi Huang has always enjoyed super high attention at home and abroad. According to the statistics of Xinhua News Agency's external publishing platform, on October 8, the news of "Terracotta Warriors Museum sees nearly 150,000 visits during holiday" (the Terracotta Museum welcomed nearly 150,000 visitors during the National Day) was released by Xinhua News Agency, and was influenced by World News Network, Namibia News Agency, gacetasoylatino.com, informadorweb.com.mx and 15 other overseas media adopted.
At the same time, after the news was pushed on the main account of Xinhua News Agency's Facebook and Twitter overseas social media, it covered more than 570,000 users, with a total interaction volume of 18,216 times, and overseas netizens left messages saying that "this is a magical place" and "Xi'an is a truly beautiful city", and some people said that they "have been missing" and "will never forget" after coming.
In addition to the beautiful scenery, Xi'an cuisine is also the favorite of many people. On October 4, CCTV's 2 sets of "Consumer Proposition" columns swept shaanxi cuisine to the end, gourd chicken, oil noodles, fried oil cake, small mirror cake, lamb steamed buns, gourd heads appeared on camera one by one... Feast your eyes on foodies across the country.
Innovation - cultural tourism highlights rushed to the hot search
The National Day holiday in Xi'an listed the top ten popular tourist cities without suspense, and the highlights of the cultural tourism market emerged in an endless stream, "and Li Bai on Tang Shi can get meat sandwich steamed buns", and the new appearance of the Yi Folk Society Cultural Block have continued to rush to the hot search, attracting the attention of many mainstream media in China.
"During this year's National Day holiday, many neighborhoods in Xi'an interpreted the city's cultural symbols from ancient times to the present, allowing citizens and tourists to feel the fresh vitality of the thousand-year-old ancient capital." On October 7, Xinhua News Agency said in the article "Xi'an: Old Neighborhoods Renew Their Faces, Creativity" Unlocks the Ancient City's "New Ways to Play"" The article takes the "old Internet celebrity" new meaning to win the "hot search", the century-old drama club "ancient tune and new bullet", and the diversified cross-border film into life as the starting point, vividly showing the pace of innovation of Xi'an Cultural Tourism, which has been published and adopted by 83 media such as the Chinese government network, Xinhua net, central broadcasting network, Guangming net, China net, and China economic net.
Xinhua News Agency launched a multimedia article "What is field archaeology like?" released on October 3. Come and experience "digging treasure" with the little sister of Xinhua News Agency, through the perspective of reporters, leading the audience to have an "archaeological addiction" in Xi'an Daming Palace and experience the fun of "digging treasure", this article was adopted by 30 media such as Xinhua Net. The total number of Xinhua News Agency clients was 3.5 million views and 1,317 comments, the Xinhua News Agency Weibo read 847,800, and the playback volume was nearly 200,000; the Weibo broadcast volume of "Half Moon Talk" was 122,400, and the Weibo playback of "Lookout" was 132,800.
In addition, Xinhua News Agency's "When the Old Voice Meets the Symphony: Listening to Tan Dun and the Xi'an Symphony Orchestra At the Foot of the Big Wild Goose Pagoda", "Live-action Historical Dance Drama < Long Hate Song> Popular and Opening four consecutive performances" and other articles were launched, all of which received extremely high page views, and were respectively forwarded by Xinhua News Agency clients, MSN-Chinese, MSN-United States, Tencent News, Sina News, Western Network and other media.
Affirmation - Central media focus on the Internet "Xi'an moment"
The 2021 National Cyber Security Publicity Week, which opened in Xi'an on October 11, is another important national-level activity hosted by our city after the "14th Games".
Since October, mainstream media such as Xinhua News Agency, People's Network, Guangming Network, CCTV Network, Central Broadcasting Network, and China Daily Network have focused on the Network Security Publicity Week, and launched articles such as "Xi'an: The Internet "Dividend" Continues to Release The Achievements of Internet Information to Help Urban Development" and "The Scale of the Xi'an Cyber Security Market in the 14th Five-Year Plan will Reach 10 Billion Yuan".
"The surging momentum of network information has created the advent of the Internet 'Xi'an Moment', and the important activity of the 2021 National Cyber Security Publicity Week 'descended' on the ancient city, which is just in time." Xinhua Net said so in the article "Network Information Momentum, Casting the Internet".
On October 8, the Shaanxi channel of the People's Network affirmed Xi'an's related work in the article "High-quality Development of the Internet Information Industry helps Xi'an Write a New Chapter in the People's Happy Life", saying that "In recent years, Xi'an has focused on strategic emerging industries, increased the gathering of policy, capital, technology, talents and other elements of resources, and vigorously promoted the rapid development of new generation information technology such as artificial intelligence, big data, and 5G... Continuously strengthen the prevention of security risks in new technologies and new applications, and effectively safeguard the national network security and the legitimate rights and interests of the people. ”
Xi'an City Culture Communication Studio Xue Wen
