Jumia's 2024 Annual Online Investment Conference will be held on April 25 (today).
This investment conference is the prelude to Jumia's investment promotion activities in 2024, and the content is rich and exciting. The event not only invited the senior management of the group to deeply interpret Jumia's new strategic layout, but also brought an analysis of the best-selling products in the African market in 2024. In addition, multiple benefits were prepared on the day of the live broadcast, and you can also draw surprise lucky bags by watching the live broadcast.
Interested sellers can click here to make an appointment, April 25 (today) at 14:00 pm, we will see you there.
On the occasion of the arrival of the first investment conference in 2024, Jumia also produced three new data materials, namely "Jumia 2024 African E-commerce Operation Map", "Jumia Q2 Product Selection Guide", and "Jumia New Seller Learning Process (Mind Map)", which are the introductory guide for Jumia new sellers, and the operation guidance of skilled sellers, helping all sellers to travel steadily and far in Africa.
[Benefits: The paper version of the operation map is limited to be broadcast on a first-come, first-served basis!
What are the contents of the whole process of Jumia store operation?Q2What are the predictions of the product selection guide?What is the difference between the operation details of Jumia's overseas warehouse new sales and direct mail new sales?Let's take a look~
"Jumia 2024 African E-commerce Operation Map" is a new data information of Jumia's collation platform, combined with the development status of African e-commerce, and specially launched the "Whole Process of African E-commerce Platform Operation", including official address, settlement, logistics collection, product selection, shelves, operation, explosive orders, hot products, and big promotion calendar, a total of 9 sections, to help sellers peel off the cocoon and grasp the operation strategy of the Jumia platform from shallow to deep.
1. Jumia opened 8 investment sites in China
At present, Jumia is open to Chinese sellers in 8 countries, namely Nigeria, Côte d'Ivoire, Egypt, Senegal, Kenya, Ghana, Uganda, and South Africa.
【Operation Map】Directly scan the QR code of [Front Desk of Each Site] to understand the sites opened by Jumia's overseas warehouse mode and direct mail mode, and obtain the front desk link of each site.
2. There is 0 charge for store entry
Sellers do not need to pay a deposit to enter Jumia's national sites, and the platform only charges a certain percentage of commissions according to different product categories, such as 6% for mobile phones and 8% for TV and audio-visual categories.
3. Jumia overseas warehouse store
Minimum requirements for opening an overseas warehouse (meet any conditions): :(1) 150 orders completed by JUMIA direct mail stores. (2) If you have experience in the operation of other cross-border e-commerce platforms, you need to provide online links to the front desk of stores on other platforms.
After opening the overseas warehouse, the seller is responsible for the first-leg logistics, Jumia receives the goods and puts them on the shelves for sale, and Jumia Logistics will complete the last-mile delivery.
4. Jumia payment settlement
Jumia supports Payoneer (USD) payment every 2 weeks site-wide.
Payouts in local currency are payback once a week. Jumia supports sellers in Nigeria, Ghana, Kenya, Côte d'Ivoire, and Uganda to remit money through OneCloud. In addition, Côte d'Ivoire and Senegal can also make local currency payments through cross-border foreign exchange settlement companies.
5. Jumia Sale Calendar
The Big Sale Calendar is Jumia's schedule of various promotions and holiday promotions throughout the year. Sellers can sign up for activities every month to get traffic support, and the platform also has important large-scale activities such as Science and Technology Week, Anniversary, Summer Promotion, Black Friday, Christmas, etc., covering important nodes throughout the year.
For more highlights, click to make an appointment to watch the live broadcast of the official investment conference on April 25 (today), and you will have the opportunity to get the full version of the [Operation Map].
"Jumia Q2 Product Selection Guide" explains the latest platform data in detail, includes consumer portraits of various sites in Africa, and summarizes the products that African consumers are most likely to buy in Q2 2024 according to the platform's search keywords and hot-selling category characteristics.
1. Search for the most keywords
According to data from the Jumia platform, clothing and bags, digital home appliances, and men's and women's footwear are the most frequently searched categories by African consumers.
The digital home appliance category continues to be a hot-selling category in Africa's e-commerce. As a rigid demand product, the popularity of mobile phones is stable, and the search volume has continued to rise recently, as well as consumer electronics such as smart watches and Bluetooth speakers, which also reflects the gradual shift from practical to enjoyable demand for electronic products among African consumers.
2. The best-selling category
The best-selling categories further refine the interests of African consumers, including fashion, health and beauty, mobile phones and tablets, and more, providing sellers with a clear product direction. Next, the [Selection Guide] lists all the best-selling products under the best-selling categories to provide reference for sellers, and finally condenses and summarizes the advantageous categories under the best-selling categories.
3. Detailed explanation of best-selling products
Covering the best-selling prices in many categories such as home improvement, electronics, mobile phones, beauty, children's clothing, men's clothing and women's clothing. Among them, the sizes and colors of various items of the fashion category are also displayed in detail. It provides a reference for sellers in product selection strategies.
For more highlights, make an appointment to watch the live broadcast of the official investment conference on April 25 (today), and you will have the opportunity to get the full version of the [Selection Guide].
According to the different characteristics of overseas warehouse sellers and direct mail sellers, "Jumia New Seller Learning Process (Mind Map)" summarizes and sorts out the store knowledge content that new sellers need to learn in the process of entry and operation.
[Mind Map] is divided into 6 sections, platform policy, seller center background, product management, order management, operation and promotion, and financial management. There are direct links under each section, which are rich and comprehensive, so that all sellers can quickly locate relevant content when they encounter problems.
Interested sellers can scan the QR code below to get it.
The "Jumia 2024 Africa E-commerce Operation Map" and "Jumia Q2 Product Selection Guide" collect more platform data, operation ideas, product selection ideas, and tips for explosive orders, etc., providing comprehensive guidance and strategies for sellers who intend to do business on the Jumia platform, so that sellers can better understand and use platform resources, optimize operational processes, and improve sales performance.
If you want to get this information package, welcome to watch the live broadcast of the Jumia official investment conference on April 25 (today), and there will be surprise lucky bags to be distributed at that time~
Finally, this article will also send a paper version of the 2024 Jumia operation map, which can be collected as shown in the figure below: