On April 16, Feiyang Junyan held a ceremony in Zhuhai for the completion of the innovation center for the expansion of the Tiandong polyurea project, according to relevant news reports, the project includes a polyurea material production line with an annual production capacity of 26,000 tons, a diethyl maleate (DEM) production line with an annual production capacity of 20,000 tons, and the reconstruction and expansion of the innovation center.
The completion ceremony of the expansion of the Feiyang Tiandong polyurea project
In addition, according to the paint reporter, the new Feiyang production base will expand the original production capacity of 5 production lines, and the production base has realized the raw materials from the tank farm to the production equipment and to the finished product packaging of the fully automated production line, compared with the original production line to achieve a reduction of 50%, per capita output value doubled the economic benefits; Multi-functional laboratories such as process research laboratories and precision testing centers are integrated.
The upgrading of the innovation ability and the expansion of production capacity of Tiandong polyurea have also brought great benefits to Fang Xiaobao, who relies on the development of waterproof repair products based on Tiandong polyurea materials. It is understood that Fang Xiaobao uses polyurea (PAU) as the core material, and is committed to providing consumers with "worry-free, durable, and perfect" waterproof repair solutions. Therefore, at the celebration site, Fang Xiaobao's senior management representatives also witnessed the comprehensive upgrade and expansion of Feiyang's Zhuhai production base and the official opening of Feiyang Innovation Center with other guests.
Continue to deepen the market of Tiandong polyurea
Fang Xiaobao is one of the few companies that currently applies the patented technology of asparagus polyurea to produce related products.
According to the data, polyurea technology first appeared in the 80s of the last century, led by Bayer in Germany, mainly used in the field of flooring and heavy anti-corrosion. Although Bayer has formed a monopoly on polyurea technology in these two fields, there has been no breakthrough in the scope of application for many years.
In 2008, when Feiyang Group innovated the polyurea technology and launched polyaspartic ester polyurea products, it coincided with the climax of China's high-speed rail construction - with high-speed rail as a breakthrough, the application field of polyurea products has been greatly expanded, thus breaking the monopoly of Bayer on polyurea product technology.
According to the analysis data, the polyurea market size is expected to reach USD 1.02 billion in 2024 and USD 1.35 billion by 2029, growing at a CAGR of more than 5.60% during the forecast period (2024-2029). Whether it is from the perspective of the recognition of the end consumer of asparagus polyurea materials, or from the demand of downstream manufacturers for asparagus polyurea materials, asparagus polyurea is the "popular fried chicken" in the market.
The emergence of Fang Xiaobao has allowed the polyurea technology to enter ordinary families from the field of high-speed rail, and it can crush ordinary waterproof materials on the market in terms of performance. It is understood that the strength of the waterproof membrane of Fang Xiaobao asparagus polyurea products reaches 15MPA, which is 7 times the strength of traditional polyurethane materials, the elongation is 400%, which is more than 2 times that of polymer cement and permeable crystallization, the solid content is greater than 98%, no free TDI, the water absorption rate is less than 1%, almost isolated from water, and the waterproof life can reach up to 70 years.
At present, Fang Xiaobao's product system mainly includes "3+2", among which the transparent waterproof membrane for kitchen and bathroom leakage repair without smashing bricks has the performance characteristics of no smashing bricks, durable and discoloration can be put into use for 8 hours; the transparent waterproof membrane for exterior wall leakage repair has super adhesion, easy construction, and can be put into use after 6 hours of drying; and the color waterproof membrane for roof leakage repair has high elasticity (450% ), high strength (>15MPA), anti-cracking, anti-aging, no need to make a protective layer on the surface, simple construction performance characteristics; Fang Xiaobaomei sewing agent has the characteristics of outdoor never yellowing, ultraviolet aging, low temperature and fast drying, and can be used normally at minus 10 degrees Celsius. As well as Fang Xiaobao gold steel film, it has the characteristics of simple construction and 24-hour usability.
Wu Yurong, founding partner and CEO of Fang Xiaobao, said that the completion of the expansion of the Feiyang Tiandong polyurea project and the completion of the innovation center indicate that a new chapter in the development of Tiandong polyurea technology is about to be opened. In the future, Fang Xiaobao will continue to explore the cutting-edge application of new materials and technologies in the field of waterproof repair, lead the scientific and technological progress of the entire industry, and inject new impetus into the future development of the new chemical materials industry, which is also a new round of development opportunities for Fang Xiaobao.
To be a waterproof unicorn in China
According to the statistics of the Ministry of Housing and Urban-Rural Development, 65% of China's newly built houses will have leakage after one to two years, the building materials industry in the whole environment, the existing more than 20 billion square meters of housing stock maintenance, 10-1.1 billion square meters of new housing decoration in the second waterproof, accounting for 30% of the stock of second-hand housing transactions of the secondary decoration, the volume of up to tens of billions of square meters of existing public buildings maintenance and renovation, etc., each province has a list of old reforms in each area of each community.
Wu Yurong, founding partner and CEO of Fang Xiaobao, believes that with the vigorous trend of the poly Tiandong industry, the new chemical materials industry has moved from rapid growth to high-quality development, and the completion of the expansion of the Tiandong polyurea project and the completion of the innovation center will consolidate and expand the advantages of Tiandong polyurea in the related industrial chain and build the second engine of the company's high-quality development, which is also the best window period for Fang Xiaobao to take off in a new round. In the future, Fang Xiaobao will continue to uphold and adhere to the entrepreneurial concept of waterproof repair to home renovation, and truly achieve "waterproof and leaky is Fang Xiaobao".
Wu Yurong said that the specific strategy is divided into three steps:
Step 1: Expand the field of application, especially some special application areas. Such as the field of water parks, there are currently at least 2,000 water parks in China, the number is still increasing rapidly, is a large stock market, Fang Xiaobao will take the pool of the water park as the entry point, and at the same time do the waterproof and anti-corrosion above the pool, but also do the waterproof and anti-corrosion below the pool, and finally form the overall waterproof solution of the water park. There are also rapid repair of leakage in the kitchen and bathroom, classic villa cases, college sports platform PAU waterproof-anti-corrosion-decoration integrated construction cases, and so on. Fang Xiaobao's "drip-proof" has penetrated into all aspects of public life and has become an indispensable protective force.
In addition, Fang Xiaobao released the basement negative water pressure waterproof and moisture-proof system solution to create long-lasting basement waterproofing for our customers, and change and improve the waterproof quality and life of the building. For professional kitchen and bathroom waterproofing, Fang Xiaobao provides a brick-free transparent waterproof membrane construction solution, with the new material of asparagus polyurea as the main ingredient, brushed to form a polymer transparent waterproof membrane, which is suitable for indoor kitchen, bathroom tile surface seepage repair, interior wall tile surface waterproof and moisture-proof, redo waterproof without smashing bricks, pay close attention to customer pain points and demand points, save time, labor and money.
From April 1, 2023, the "New Regulations on Building Waterproofing" will be officially implemented, and in the context of the strictest new regulations in history, Fang Xiaobao insists on the research and development of new waterproof materials for polyurea with more than 25 years of waterproof protection, and launches the "PAU Waterproof-Insulation-Decoration Integrated System".
With the development of urban construction and the rise of garden city construction, more and more roofs, terraces and overhead layers have been built or transformed into planting roofs, so that they can play the role of waterproofing, heat preservation, thermal insulation and ecological environmental protection. Thanks to the waterproof practice of the sky garden of the star-rated hotel, Fang Xiaobao has carried out waterproof design around various application scenarios such as sky garden and three-dimensional planting, combined with Fang Xiaobao's PAU waterproof-anti-corrosion-decoration system, to innovate and develop a new waterproof model for planting roofs, and continue to provide long-term waterproof guarantee for the development of building greening. This is also the first company in this subdivision to launch a complete PAU waterproof system and solution, and Fang Xiaobao once again used his expertise to establish its core position in the field of waterproof repair.
The second step is to lay out the terminal. Relying on Fang Xiaobao Intelligent Technology Co., Ltd., the layout of the national terminal, so as to form a community-based service system, in short, is to establish a special and complete waterproof leakage file for the waterproof work of each household.
Waterproofing is literally understood to prevent water leakage, "prevention" means to do pre-work, the community-based service system can regularly monitor the risk of water leakage in the house, do a good job of waterproofing pre-work, and even can do terminal monitoring of water leakage, real-time regular maintenance, to avoid the loss caused by water leakage, but also to reduce the cost of repair, better to solve the problem of leakage in essence, to achieve the owner's vision of "no water leakage".
The third step is to lay out the C-end market. With the help of intelligent testing equipment and intelligent construction equipment, a systematic platform is formed to make testing and construction more standardized, intelligent and digital, and help the digital transformation and healthy development of the industry.
Fang Xiaobao is the first brand in the waterproof industry to repair the waterproof field as the main market direction, Fang Xiaobao waterproof with its unique three characteristics: "light" maintenance, omni-channel, business partner model and "waterproof is not leaky, is Fang Xiaobao" core concept, compared with traditional waterproof materials, from independent research and development of new materials to the production of asparagus polyurea has the advantages of the whole industry chain, has become a leader in the waterproof repair track, and its sharp market offensive has once again proved this.
According to Fang Xiaobao's plan, the market is divided into two levels - in the first- and second-tier markets, it is necessary to learn "Nippon Paint Refresh Service" and do a systematic "product + service" model, while in other markets, it uses the form of cross-industry alliances to help products open up the market.
Different from traditional paint or waterproof brands, Fang Xiaobao proposed a "light product" and "omni-channel" model. At the same time, Fang Xiaobao will also adhere to the "online + offline" combination of marketing model, through its own channels (such as official website, official mall, official self-media platform), search engines, industry media, offline salons and cross-industry alliances, etc., to roll out the brand promotion strategy in an all-round way.
In terms of investment promotion, Fang Xiaobao has adopted a combination of internal and external recruitment, recruiting excellent partners externally, and encouraging employees to start their own businesses internally. In order to further build a partner culture of co-creation and win-win, form a shared vision, seek common development and share interests, Fang Xiaobao vigorously promotes the support of the city partnership mechanism. Fang Xiaobao is currently recruiting partners across the country, leaving profit margins to partners, letting partners earn money first, and empowering partners by building a national distribution and service network to support partner resource information, price support, and image support, and spread word of mouth to drive the public, grasp the market trend, and support partners to become bigger and stronger. In Fang Xiaobao's team, everyone is an entrepreneur, and the responsibility and consciousness of "master" are carried forward, which is also an important cultural foundation and source of energy for Fang Xiaobao.