On April 1, Polestar posted on social media, "The front has smart travel far ahead, and the next one is the next one?". Obviously, the former refers to Huawei, the latter refers to Xiaomi, and the "next" is intriguing.
On April 23, the mystery was revealed. At the Polestar Brand Night, Polestar unveiled its first AI flagship phone, the Polestar Phone. Polestar Link is the sixth domain of Polestar Cars, bringing users an intelligent ecosystem with unbounded and cross-device connectivity.
Entering 2024, the competition pattern of the automotive market will become more intense, pushing up the hard demand of car companies for intelligence, high-level intelligent driving is the core competitiveness of local brands, and intelligent cockpit and intelligent driving functions have gradually become a must for new models.
Polestar, which has begun to focus on intelligence, also shared its intelligent driving technology based on Mobileye's SV architecture, which is "open globally, better in China", and the delivery plan of high-speed NPA: to cover more than 90% of prefecture-level cities in the third quarter of this year.
The Polestar Synergy electric supercar concept also made its Chinese debut. The global design competition-winning all-electric supercar concept, the Polestar Synergy, is designed to showcase Polestar's vision for the future of the brand.
With the theme of "high performance", the concept car is inspired by timeless nature and emotion, and is 4.56 meters long and 1.07 meters high, emphasizing the sci-fi atmosphere of an electric supercar. The interior adopts a single-seat floating layout, providing users with a new performance driving experience and conveying the driving design concept with "control" as the core.
Polestar Phone：极星汽车的第六域
Looking back on the development process of the past few decades, from the 1.0 era of traditional automobiles, to the 2.0 era of electric vehicles, and then to the 3.0 era of cross-terminal integration of automobiles and consumer electronics, with the cross-border of car companies and mobile phone manufacturers, automobiles have also had a new definition, new technologies, new formats, new models and new development methods.
In the era of automobile 3.0, mobile phone manufacturers and giants that have accumulated many advantages in the fields of AI, big data, and cloud computing have conquered the city under the ecology of mobile phone + car machine. At the same time, some automakers are also reaching the mobile phone market.
In September 2023, NIO released the NIO Phone. Li Bin, founder, chairman and CEO of NIO, explained that the launch of NIO Phone is not because mobile phone companies are building cars, nor is it to supplement the losses of the car business with the mobile phone business, but to meet the needs of NIO users for mobile phones that are seamlessly connected to the vehicle. ”
On April 18, China FAW and ECARX signed a strategic cooperation agreement on smart cockpits, according to which the two parties will jointly build high-end mobile phones under the Hongqi brand. China FAW said that it will work closely with ECARX to promote the rapid implementation of various consensuses and seize new opportunities for the development of intelligent vehicles.
Obviously, with the opening of the second half of the competition in the automotive industry, the linkage between cars and mobile phones is closer, and more car companies have begun to develop and manufacture mobile phones to better adapt to the intelligent application of automobiles.
Shen Ziyu, chairman and CEO of Polestar Technology, once said frankly: "Automakers without mobile phone software empowerment will gradually fall behind." ”
The Polestar Phone is the AI-powered flagship phone that will bring Polestar owners a unique mobility ecosystem.
Designed by the Polestar team in Gothenburg, Sweden, and the Meizu design team, the Polestar Phone is designed with a minimalist design language and the smallest details to create beauty. Inspired by Polestar cars, the design features pure white with signature Swedish gold detailing, echoing the colours of the Brembo brake calipers, signature seat belts and valves in the Polestar Performance Package.
Shen Ziyu said that in addition to the five common functional domains (power domain, chassis domain, cockpit domain, autonomous driving domain and body domain) on the car, it is necessary to make the mobile phone the sixth domain. After entering the car, the mobile phone is a part of the whole vehicle.
Now, based on the concept of All in One Polestar OS, through Polestar Link, Polestar Phone has become the sixth domain of Polestar Motors, realizing deep connectivity between mobile phones and cars, enabling non-inductive connections such as cross-terminal connections, seamless relays, hardware collaboration, computing power sharing, and system-level services such as vehicle management, media services, and OTA-assisted upgrades.
The launch of the Polestar Phone also reflects Polestar's vision of the future of mobility.
In the second half of the "software-defined vehicle" intelligence, the software ecosystem will become an important area for car companies to build differentiated advantages. In this context, the cross-border integration of consumer electronics and the automotive industry is the general trend. As Polestar's attempt and exploration in this field, the Polestar Phone will undoubtedly bring more possibilities and imagination to the future of mobility.
Polestar 4: Unlock the Connected Driver Experience
Polestar, as Volvo's high-performance model, is the benchmark for performance for their respective brands in the same way that AMG is to Mercedes-Benz, M-Power is to BMW, and RS is to Audi.
In 2017, Polestar became an independent brand, jointly funded by Volvo and Geely, and officially entered the new energy field. Since its inception, Polestar has targeted the high-end new energy vehicle market and is an early luxury brand to enter the pure electric field.
Polestar 1, which debuted in China, set the benchmark for Polestar's design and performance. With its stunning silhouette and powerful electric hybrid technology, it is still a high-profile classic six years later.
Polestar 2, the beginning and witness of Polestar's transformation into an all-electric brand, has become a benchmark for performance and luxury around the world. With its outstanding performance and unique design, it has won wide recognition and praise in the market, and has become Polestar's sales leader.
However, Polestar doesn't stop there. Entering the second half of intelligence, Chinese cars entered a large-scale brutal knockout competition. Only continuous scientific and technological innovation can seize the commanding heights of the second half of intelligence.
On June 19, 2023, Polestar and Meizu Group jointly established a new joint venture, which strongly integrates Polestar's advantages in design and product performance, as well as Meizu Group's forward-looking layout in software and consumer electronics hardware development. streaming media services and smart car software, among others.
The combination of two stars will help Polestar continue to develop in China's new energy market and lead the intelligent 3.0 era of automotive development. This time, Polestar and Polestar Phone have built a "two-star connected" intelligent ecosystem. Based on the concept of the All in One Polestar OS, Polestar is constantly improving its ecosystem to bring new experiences to consumers, from the car to the mobile phone to the smart devices.
In order to give users an instant experience of driver connectivity, Polestar has officially launched the Polestar 4 Dual Star Connect, making the Polestar Phone the perfect companion to Polestar 4.
The Polestar 4 Twin Connected Edition is available in two configurations, starting at 339,900 yuan for the single-motor Standard Range Plus Twin Star Connected Edition and 399,900 yuan for the Dual Motor Long Range Plus Connected Edition, all of which will include a Polestar Phone for a limited time, as well as a number of limited-time benefits such as a deposit expansion of 5,000 yuan to 35,000 yuan.
While you're enjoying the speed and passion, safety has always been part of the Polestar DNA. Polestar has inherited Volvo's people-centric safety DNA and wellness philosophy into every product.
Polestar is based on Mobileye's SV architecture, so the system can be used worldwide, and it is claimed that "it can be driven globally, and it is better to drive in China".
Shen Ziyu said that the high-speed NPA of Polestar 4 will start the internal test for pioneer users in June, open beta for all users in July, and fully push it in October, and plans to cover more than 90% of prefecture-level cities in the third quarter of this year.
In 2024, Polestar will launch the "Year of Breakthrough" program, with high hopes for a number of products such as Polestar 3, Polestar 4 and Polestar 5. In the face of fierce market competition and increasingly diverse consumer demands, Polestar will inevitably face certain challenges. Shen Ziyu said frankly: "We don't have much advantage in terms of price and parameters with others. We can't roll it, and we can't roll it. ”
Positioned as understated luxury, Polestar doesn't go with the flow. In the future, Polestar will place more emphasis on performance and intelligence, and strive to improve users' recognition of the brand and Polestar's service capabilities. ”
"This year is a breakthrough year for us, and it is also a year for making up lessons. We have to make up for the lessons while doing a good job of the brand. Brands, sales channels, networks, etc., all need to be done step by step and slowly. ”
From "Twin Stars Combined" to "Twin Stars Interconnected", with the gradual implementation of the diversified matrix, Polestar, which originated in Northern Europe and was born on the track, stands at a new starting point.
The star road is long, tireless. It's reasonable to expect Polestar to be a prime example of how technology and cars converge, and to be a pioneering high-performance car brand in the era of electrification.